Advantages: Conducive to controlling and mastering the market Increase sensitivity to changes in consumer needs Improve the market adaptability and competitiveness of enterprise products

Applicable conditions: Internal advantages S: Possess the funds, human resources, etc. required for forward integration External Opportunities O: The industry has great growth potential; the sales link has high profit margins External threat T: Existing sellers have high sales costs or poor feasibility, making it difficult to meet the company's sales needs.

Advantages: Control the cost, quality and supply reliability of key raw materials and other inputs Ensure the steady progress of production and operation

Applicable conditions: Internal advantages S: Possess the funds, human resources, etc. required for backward integration External opportunity O: The industry has great growth potential; the supplier link has high profit margins External threats T: Existing suppliers have high costs or poor reliability, making it difficult to meet the company’s needs for raw materials and parts.

Internal advantage S: The enterprise has horizontally integrated capital and human resources Horizontal integration policies comply with antitrust regulations and can gain a certain monopoly position in local areas. External Opportunities O: The industry in which the company is located has great growth potential External threats T: Competition in the industry where the company is located is fierce The industry in which the enterprise is located has significant economies of scale

Overall growing market ®Expand market share

Guarantee market share in times of market decline®

Develop niche markets (this is especially useful if you have a smaller business compared to your competitors)

Internal advantage S: The company is determined to limit its interests to existing products or market areas The company has a strong market position and can leverage experience and capabilities to gain strong and unique competitive advantages External Opportunities O: The overall market is growing Other companies left the market for various reasons When the corresponding risk is lower, senior managers are more involved, and relatively less investment is required

¨Companies find that the nature of the production process for existing products makes it difficult to switch to producing entirely new products, and therefore want to develop new markets ¨Existing market OR market segments are saturated ¨Market development is often combined with product development

Internal advantage S: The company is very successful in its existing business field (marketing) The company has the capital and human resources (management) needed to expand operations The enterprise has excess production capacity (production) External opportunity O: There is an untapped or unsaturated market (specific opportunity) Access to new, reliable, economical and high-quality sales channels The main business of the company belongs to an industry that is rapidly globalizing (general background) (it can also belong to external threats)

¨Leverage the company’s understanding of the market (consumers) ¨Maintain a leading position relative to competitors (competition) ¨Enable enterprises to continue to maintain a secure position in the existing market (competition) ¨Seeking new opportunities from existing product deficiencies (producer)

Internal advantage S: The company has high market credibility and customer satisfaction (marketing) The enterprise has strong research and development capabilities (production) External Opportunity O: The industry in which the enterprise is located is a high-tech industry with rapid development that is suitable for innovation (specific opportunities) The industry in which the company is located is in a stage of rapid growth (background) External Threat T: Major competitors offer higher quality products at similar prices (product development)