MindMap Gallery CPA Corporate Strategy and Risk Management-Chapter 3 Strategic Choice
CPA Corporate Strategy and Risk Management - Chapter 3 Strategic Selection Notes, including the highest-level corporate strategy, basic competitive strategy, small and medium-sized enterprise competitive strategy, blue ocean strategy, functional strategy, etc.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Chapter 3 Strategic Choice
Overall strategy (company level strategy): the highest level strategy of the enterprise
type
development strategy
integrated strategy
vertical integration
forward integration
backward integration
Save upstream and downstream transaction costs, control scarce resources, and ensure input quality
horizontal integration
Pursue economies of scale to gain competitive advantage
intensive strategy
Ansoff’s Product-Market Strategy Matrix
market penetration strategy
market development strategy
product development strategy
Diversification Strategy
Related diversification strategies
unrelated diversification strategy
stabilization strategy
Suitable for enterprises with low external environment turbulence and small development opportunities
contraction strategy (retreat strategy)
austerity and concentration strategies
Turn to strategy
abandon strategy
Main approaches to development strategy
type
External development (mergers and acquisitions)
Internal Development (New Construction)
Strategic Alliance
M&A strategy
horizontal merger
vertical merger
Forward M&A
backward merger
Diversified M&A
Mergers and acquisitions based on the attitude of the acquired party
Friendly mergers and acquisitions
hostile takeover
According to the identity of the acquirer
Industrial capital mergers and acquisitions
Financial capital mergers and acquisitions
According to the source of acquisition funds
LBO
non-leveraged buyout
internal development strategy
Corporate strategic alliance
motivation
Promote technological innovation
Avoid business risks
Avoid and reduce competition
complementary resources
build new business
Reduce coordination costs
type
equity alliance
Joint venture
Mutual shareholding investment
contractual alliance
functional protocol
Business Unit Strategy: Basic Competitive Strategy
Cost leadership strategy: cost reduction, economies of scale
Differentiation strategy: R&D, pioneering, featured products
Concentration strategy: target market, target group
Focused cost leadership strategy
Focus on differentiation strategy
Comprehensive analysis of basic strategies
Bauman’s “Strategy Clock”
Business Unit Strategy: Competitive Strategy for SMEs
Competitive strategy in fragmented industries
Competitive strategies in emerging industries
Business Unit Strategy: Blue Ocean Strategy
functional strategy
marketing strategy
market segmentation
consumer market segmentation
Geographic segmentation
population
psychology
Behavior
Industrial market segmentation
User industry category
User location
buying behavior factors
User scale
Target market selection strategy
undifferentiated marketing strategy
Differentiated marketing strategy
centralized marketing strategy
Market positioning
Design marketing mix
Product Strategy
product mix strategy
Brand and Trademark Strategy
product development strategy
Price Strategy
Basic pricing method
cost oriented pricing
demand-driven pricing
competitive price pricing
Main pricing strategies
psychological pricing strategies
Product portfolio pricing strategy
Discount and discount pricing strategies
Geographical Spread Strategy
New product pricing strategy
penetration pricing
skimming pricing
satisfaction pricing method
Distribution strategy
promotion strategy
R&D strategy
Production operations strategy
Procurement strategy
HR strategy
financial strategy
international business strategy
Motives for international business operations of enterprises
International market entry modes
Types of strategies for international operations
international strategy
Multi-country localization strategy
globalization strategy
transnational strategy
Corporate strategy for emerging markets