market penetration

Market Development

product development

Diversified business strategy

vertical integration

horizontal integration

related diversification

unrelated diversification

Meaning: Use your own resources to achieve expansion

Meaning: jointly develop products or services

It is a strategy to "downsize" enterprises by reducing the scale of production and sales, reducing costs and expenses, and industrial restructuring, reintegrating corporate resources, improving internal work efficiency, and strengthening unique competitiveness.

It is a strategy for an enterprise to sell or stop operating its subordinate business units, which enables the enterprise to concentrate its efforts on its advantageous areas.

Franchising, subcontracting, sellouts, management and leveraged buyouts, carve-outs, and asset swaps and strategic trading

Refers to the strategy of selling all the assets of a company to cease operations.

By developing or introducing new products, we will go all out to pursue the technological advancement of our products and seize the market.

Apple, Pfizer, Procter & Gamble

When a successful new product appears on the market, immediately imitate or improve other people's new products and quickly occupy the new market.

Huawei, OPPO, various mountain games

Utilize other people's scientific research capabilities to develop new products, and convert other people's research results into commercial gains for the company by obtaining patent licenses

Microsoft acquires NOKIA, Lenovo acquires IBM, Geely acquires Volvo

To serve specific large enterprises, the enterprise uses its own engineering technology to meet the ordering requirements of specific large enterprises or unidentified companies.

Supporting companies for computers, mobile phones, aircraft, ships and other products