MindMap Gallery The Beauty of Sales supporting weight loss path
"The Beauty of Sales", Part 3, Chapter 3, Section 2, supporting mind map.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
From the "weight loss" path to design the "doubling human effectiveness" path - author Wang Meng
"The Beauty of Sales" Part 3 - Chapter 3 - Section 2 Matching mind map, hope you like it MBA think tank video will be launched simultaneously The book was published by China Fortune Publishing House in March 2021
Methodology to improve human efficiency and practical precautions
Overall goal of improving efficiency
Emotional
Positive, positive cycle, energetic
feel
Overall orderly and rhythmic, sometimes hard work, good signings, lots of rewards
sales Index
Commonly used
Signing contracts per capita nationwide
City/Region Contract Signings per Capita
major
Phone interview success rate
Monthly/Quarterly: Leads Conversion Rate
Monthly/Quarterly: Visit Frequency Conversion Rate
Monthly/Quarterly: Phone Conversion Rate
Monthly/Quarterly: Proportion of win-back and re-signing
Weekly/Monthly/Quarterly: Superior Sales Manager Intervention Transaction Rate
Monthly/Quarterly: Proportion of superior sales managers’ involvement in total transactions
Monthly/Quarterly: Single customer signing cycle
Monthly/Quarterly: Online cycle
Sales manager-city manager-region-national TOP 20% concentration ratio
Sales Manager-City Manager-Region-National 2/7/1 Comparison and analysis of sales staff output and process
methodology
reductionism
System Theory
call
Improve people's effectiveness
Restructure the sales system
Structural adjustment can adjust functions
Structure is the object of discussion and general operations
Information adjustment can adjust functions
Thinking about dimensionality based on increasing information volume and information density It’s always difficult, the individual success rate is only 5%-15%
Basic principles
Simple
Sales performance = number of visits × conversion rate 1.75 × 1.75 = 3.06
Is it feasible for big customers?
This can be achieved by increasing the number of visits (75%) and increasing the conversion rate (increasing the original 75%)
detail
1. Time management is the prerequisite for increasing the number of visits
2. Customer classification is the prerequisite for time management
3. Customer classification is the prerequisite for increasing conversion rate
4. Recording is a means for individuals to reflect on the negotiation process
5. Regular meetings and review are means for the group to reflect on the work process and results.
6. Owners exist in groups, how to do this?
7. Improve operations and help sign contracts
8. Improve operations, contribute to satisfaction and referrals
From this angle, it appears that the contract is signed The essence is to operate quickly and effectively
9. Are all customers MECE and are they all included in the system? How much volume is not in the system?
10. Are sales staff’s material incentives proportional to their efforts? How can they be compensated with spiritual incentives?
11. How well does the sales staff match their capabilities?
12. Are sales staff confident in our company and enthusiastic about their work?
13. Are there enough channels for city managers-sales managers-salespeople to transmit information/confidence and the quality is high enough? how to prove
reductionism
Universal
Step by step to eliminate sales staff whose performance is lower than the target value
Conduct national rankings of past monthly/quarterly sales personnel, and set different assessment cycles for different sales personnel/sales managers/city managers
detail
listen to recording
morning meeting
Late review
Visit reviews
training and drills
weekly meeting
Weekly review of trading, customer trading
Tie system Argument
Target
Increase the quality and quantity of contract signing; increase the confidence of sales staff and owners, Increase the quality of visits and communication; ease the hesitation of sales staff and owners Reduce disordered communication and avoid black box management
Universal
1. Efficient time management
2. Refinement of sales process
3. Clarify sales staff capabilities
4. Standardized number of visits
5. Digitizing customer quality
6. Critical communication process
7. Regular meeting review made tangible
close key point
A. Risk: The effectiveness of time management is closely related to the willingness to work
B. Step: Structural adjustment is the fastest functional change (1. Based on the number of sales managers and city managers, open promotion channels for sales staff and make them public; 2. Refinement of the sales process: hierarchical and digitalization of invitations, negotiations, and orders; 3. The owners are classified according to their matching needs with our company: KABC, and the conversion rate is calculated)
C. Value: invitation is 30%, negotiation is 60%, forced order is 10%
D. Ability: Invitation link: more of a customer service aspect, Negotiation link: more of a consultative sales aspect Salespeople who have a large number of calls and a high conversion rate specialize in the invitation process; those who have a low volume of calls and a high closing rate specialize in the negotiation process. Sales managers specialize in order forcing
E. Three questions when forcing an order: 1. Is the owner making money, and how much has the business declined? 2. Which aspects of our company are attractive to owners, and what are the hesitations about our company? 3. Besides our company, which platform or brand do owners prefer to choose? What are its advantages and disadvantages?
F. Node: Refinement of the sales process, trial first and then promotion, and adjust simultaneously with incentives
G. Number of visits: Face-to-face interviews: 1 for the first two visits, 0.5 for the third and fourth visits, 0.2 for the fifth and subsequent visits, and 6 for daily visits; Telemarketing: Telephone calls lasting less than 2 minutes are invalid, phone calls between 2 minutes and 4 minutes are 0.2, calls over 5 minutes are 0.3, and no less than 6 per day. At the same time, 4 interviews are invited and actually achieved, and 10 are added for each less interview. Valid phone number.
H. Based on the matching of hotel needs with our company's plan and the owners' objections, customers are divided into: KABC, and the quantity statistics and next-step follow-up implementation are carried out to form a linkage with the review. High-quality communication confirms that the owner understands the advantages of our company, the characteristics and differences between OTA and other chain brands; in addition, it communicates clearly the owner’s business status (whether it is profitable or not), concerns, options, recognition and resistance to our company, and records it
I. All regular meetings, reviews and customer situations are recorded in written form to facilitate checking and filling in gaps.
regional feedback
Situation: Some sales staff make the best use of their talents and resources, while some sales staff are unable to fish in troubled waters.
Response: Some areas say: The effect is very good; some areas say: It cannot be operated and is not suitable for use.
square case set up count
design process
Current indicator detection - find out the gap from the target - mutual recognition
——Sales managers/city managers/headquarters conduct “universal” and “key point” designs based on basic principles
- Presented in a table, with a cycle of 30-360 days - the city manager supervises the implementation and the sales manager adjusts according to the situation of the day
methodology
System first - then restore and design
Restore first - then make a plan for the system
System first - then restore and execute
surface grid submit now
pin for sale ring Festival
Salesperson Name Date Today/Week Goal Distance Difference
One salesperson, one design
Reservation process for customers Number of phone calls Number of high-quality appointments Number of successful appointments Feelings
formal visit
Get owner information
10 items including making money, whether business is declining, business pain points, owners’ hopes, etc.
guide owners
Market dynamics, online trends, franchise chain trends, and differences in various cooperation models
Answer owners’ concerns
Turnover, commission, membership points, price, pricing benefit management, channels, etc.
Transaction process: forcing orders, superiors’ intervention, and preparing materials
Precautions
Adequate notification, owner expectation management, prevention of CID
Refined sales process micromanagement form (or CRM system function)
Tube reason ring Festival
action
Review and process inventory of various differences in professional indicators
present
To people
Today’s Indicator Gap Next Step Suggestions
to owners
Number and conversion rate of KABC classified customers
to process
Conversion rate and review of each link
target
Review of target data
to the team
Emotional care and one-on-one conversations
present
early start
Emotional care and one-on-one conversations
company policy
Catch a visit
High-quality visits and communication
Senior management intervenes to force orders
Late review
Number and conversion rate of KABC classified customers
Conversion rate and review of each link
Review of target data
training
Meso-macro management form (or CRM system function)
feedback regulation
Review regularly
7-30 days
Weekly meetings, monthly meetings
Adjust according to the design process again
Rewards and punishments, promotions, eliminations
weight loss methodology and practical precautions
overall weight loss goals
Emotional
Healthy, energetic and energetic
feel
Overall relaxed, occasionally tired, dehumidified, good sleep, good skin
weight loss index
Commonly used
Body fat percentage
BMI weight/height
major
Improve cardiopulmonary function
Improve muscle strength
Improve muscle endurance
Increase flexibility
More Professional
Daily energy consumption value
daily energy intake
Dangerous moves taboo
heartbeat monitoring
Professional relaxing massage
methodology
reductionism
System Theory
call
lose weight
fat loss
Base principle
Simple
Output is greater than input Weight loss
detail
1. Fats and simple sugars can be converted into each other under certain circumstances
2. Fat flows throughout the body, dynamic reality/static presentation
3. Exercise the left arm, and the right arm will have the same functional changes
4. Exercising the legs will also change the function of the arms
Surface is physical movement It's essentially a chemical reaction
5. Generally, heart rate for aerobic exercise: (220-age) × 0.55-0.7
6. Generally, maximum exercise heart rate = 220 - age;
7. The upper limit of reasonable exercise load heart rate = maximum exercise heart rate × 0.85 The lower limit of reasonable exercise load heart rate = maximum exercise heart rate × 0.55
8. Increased basal metabolism allows the body to increase energy consumption 24 hours a day
9. Bench press, deadlift, and squat are the three basic movements to increase basal metabolism and consume energy.
10. High blood pressure, diabetes, prone to hypoglycemia, and family history of hereditary diseases are not accepted by the gym.
11. When exercising, focus on standardizing body movements and feeling the strength of your muscles.
12. Do not take cold showers after exercising
13. Do not drink cold drinks during or after exercise
14. Don’t drink a lot of water when exercising
reductionism
Universal
Aerobic exercise
stretch
Adjust diet
diet
Adjust amount
Eat half or 2/3 of your daily meal
Adjust time
Don't eat at night
adjust structure
Eat less greasy food
Breakfast is a must
Tie system Argument
Target
Increase muscle content and reduce fat; increase muscle endurance and increase muscle strength Relieve low back pain; improve certain cardiopulmonary function
Universal
1. Aerobic exercise
jogging
swim
Small equipment, multiple sets, low intervals
2. resistance exercise
Combined equipment training
free weight training
Run quickly
3. Three points to practice and seven points to eat
High protein, low fat, slow carbohydrates
4. sufficient sleep
close key point
process
Risk: Original weight affects the choice of exercise methods
Steps: Aerobics-Strength-Aerobics-Stretching Large muscle groups first, then small muscle groups
Frequency: 2-4 times a week
Duration: 30-90 minutes at a time
Start with a small amount (light) After a large amount (heavy)
Time: Go to the gym 45-90 minutes after meals
Action: Standard, smooth muscle exertion
Breathing: Inhale through nose and exhale through mouth, Exhale forcefully when resisting resistance, and breathe in three steps when aerobic.
diet
Adjustment structure
Increase protein
Chicken Thighs, Tofu, Beef and Chicken Breasts
Increase whole grains
Corn, sweet potato, pumpkin, etc.
Increase vitamins
Fruits and cucumbers Carrots
Reduce carbohydrates that are easily digested and absorbed: rice, steamed buns
Eating order: fruits and vegetables first, then protein, then whole grains
Adjust the time
Three meals a day to four meals a day
Don’t be hungry, replenish energy in time
No eating after 19:00 in the evening
Adjust the amount of food
Based on physical sensations and amount of exercise
How much to eat: high-medium-low-medium-medium-low-medium-medium
body feedback
Tired: Can’t persist, no effect, not suitable for me
The effect is obvious: it is more comfortable during the day and can be adjusted by yourself.
plan design
design process
Current indicator detection - find out the gap from the target - mutual recognition
——The coach conducts “universal” and “key point” designs based on basic principles.
——Presented in a table, with a cycle of 30-360 days—Supervise the implementation and adjust according to the situation of the day
methodology
System first - then restore and design
Restore first - then make a plan for the system
System first - then restore and execute
sheet present
Trainer Date Fitness Goal Distance Difference
Warm-up session Action name Duration Speed Feeling
formal train
Resistance training action name, interval time, weight, number of times, number of sets
Aerobic exercise action name duration speed feeling
Stretching session Action name Duration Feeling
Precautions Action Diet Others
feedback regulation
Review regularly
7-30 days
Adjust according to the design process again
self-persuasion
Why can’t I live this life well despite knowing so many principles? Why can’t I lose weight even though I know so many fitness principles?
1. Don’t know enough, not completely enough, and don’t think systematically
2. Although I understand everything, I don’t believe it. I don’t believe it from the bottom of my heart. I just don’t resist verbally.
3. Failure to practice according to the methodology and precautions, and even if it is practiced, it is not adhered to.
4. If there is a deviation from the methodology and the actions are not adjusted in time, adapt and improve during execution.
Summary: Full understanding - Systematization - Execution - Continuous execution - Feedback
Background: Under the premise of changing as few external influencing factors as possible; What they have in common: To change the status quo (function), we must break the original habits and paths from the inside out. Requirements: self-discipline, difficult to persist, easy to complain, contrary to human nature, needs positive feedback, multi-faceted persistence