MindMap Gallery Chapter 1 Strategy and Strategic Management
Strategic learning requires logic and hierarchical thinking. This map was compiled based on the lecture notes of the 2020 Certified Public Accountant Key and Difficult Special Class. I organized the mind map while studying. It quickly helped me pass the strategy in 15 days and passed with a low score of 60.25 points.
Edited at 2021-05-06 19:58:22This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Chapter 1 Strategy and Strategic Management
basic concept
definition
Tradition
planning
long term
Globality
modern
Adaptability
Thomson
risk
competitive
in conclusion
Most corporate strategies are a combination of planning and contingency, being both proactive and reactive.
The modern concept believes that strategy only includes the ways to achieve the end of the enterprise, and does not include the end of the enterprise itself. From the essential difference, the modern concept puts more emphasis on the other attributes of strategy - adaptability, competition and risk.
Company mission
It is the end point, fundamental nature and reason for existence of strategy.
Purpose
Profit or non-profit
purpose
what is business
what is positioning
What is the business scope
Products, customers, markets, technology
Business philosophy
belief
values
code of conduct
company culture
management style
Company goals
is a strategic approach
financial goals
Quantitative
market share
revenue growth rate
ROI
stock price evaluation
Cash flow and trust in the company
Strategic objectives
Qualitative
Obtain sufficient market competitive advantage
Overwhelm competitors in terms of product quality, customer service or product innovation
Keep overall costs lower than competitors' costs
Gain lasting competitiveness
Seize attractive growth opportunities
Establish technology leadership
strategic level
overall strategy
top level
Select business area
Properly allocate the business resources needed by the enterprise
business unit strategy
effective competition
A certain business → business unit management
functional strategy
How to better allocate internal resources of the enterprise
Improve organizational operating efficiency
Collaborate with departments and inter-department relationships
question angle
Which level does the question stem information belong to?
There are several levels to the case
As long as it is a diversified operation, it will include three strategic levels
Case
A suitable strategy for regional business units
Headquarters strategy
functional strategy
There is a suitable strategy for regional business units without autonomy
Headquarters strategy
functional strategy
There are regional business units with autonomy and suitable strategies
Headquarters strategy
business unit strategy
functional strategy
strategic management
connotation
Enterprise strategic management is a dynamic management process that scientifically analyzes the internal and external environment and conditions of the enterprise, makes strategic decisions, evaluates, selects and implements strategic plans, and controls strategic performance in order to achieve the enterprise's mission and strategic goals.
feature
Comprehensive
Involving all departments
high level
Senior management drives implementation
Dynamic
Adjust to internal and external changes
process
Strategic Analysis
external analysis
Macro environment analysis
PEST model
National Competitive Advantage Analysis
diamond model
Industrial environment analysis
Product life cycle analysis
five forces model
Key factors for success
Competitive environment analysis
competitor analysis
strategic group analysis
Strategic Choice
Develop strategic options
top down
Management specifies overall strategy
Each subordinate department shall be specific according to its own
bottom up
Management coordinates and balances the strategies submitted by each department
Combine upper and lower
Management and subordinate departments jointly participate, communicate and negotiate
Evaluate strategic alternatives
suitability
Whether to give full play to the company's advantages
overcome disadvantages
Did you take advantage of the opportunity?
Minimize threats
Is it conducive to achieving the goal?
acceptability
Is it acceptable to stakeholders?
feasibility
Strategic benefits and risks
Analyze financial metrics
Choose a strategy
Choose based on goals
Leave it to the leaders to choose
Choose for a third party
strategy implementation
strategic control
strategic change management
definition
Strategy-environment-organization are not coordinated
development stage
successive stages
Minor fixes
Gradual stage
often happens
Promote change steadily
Affect certain parts of the enterprise system
Changing stages
No direction, no center of gravity
Comprehensive stage
revolutionary
type
technological change
production process
Designed to make business production more efficient and increase output
personnel change
work attitude
Employee personal values
Changes in skills and behaviors
Product and service changes
Changes in enterprise output greatly affect market opportunities
Develop new products or improve existing products
Structural and Systemic Change
Changes in management methods for business operations
structural changes
Policy changes
control system changes
main mission
Adjust corporate philosophy
Determine corporate mission
Establish business philosophy
Establish a code of conduct
Corporate strategy repositioning
Competitive Advantage
Product Range
Market scope
corporate value system
Redesign the company's organizational structure
Improve management efficiency
accomplish
Reasons for boycott
Physiological changes
psychological changes
helpless
get lost
Uncertainty can lead to insecurity
environmental change
obstacle
cultural barriers
private barriers
Habit
personal income
lack of confidence
fear of unknown
selective processing of information
Overcome resistance to change
scope of change
Large-scale changes can bring great insecurities and greater excitement
pace of change
The more gradual the change, the more time there is to raise and solve problems.
change management approach
Conflict Area Dialogue
Encourage individuals to participate in change management
Training for new skills and system applications