MindMap Gallery B2C e-commerce model
Mind map of the B2C e-commerce model. B2C is an e-commerce model divided by transaction objects. It is a business model for companies to create value for individual consumers through the Internet.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
B2C e-commerce model B2C is an e-commerce model divided by transaction objects. It is a business model for companies to create value for individual consumers through the Internet.
online retail 1. Online retail is also called online shopping, including B2C and C2C. 2. Commodity trading activities conducted by both parties using the Internet as a medium
Operating model
Information Flow
Cash flow
Business flow
logistics
B2C characteristics and classification
1.Characteristics of B2C
Huge consumer group
Variety
Perfect system
Fast and efficient
Sound service
2. Classification of B2C
(1) Classification by business-consumer buying and selling relationship
1. The e-commerce model of the seller’s enterprise to the buyer’s individual. This model is that the enterprise sells goods and services to individual consumers.
2. E-commerce model of buyer enterprise to seller individual. This model is a B2C e-commerce model in which enterprises purchase goods or services from individuals online.
(2) Classification by transaction objects
1. E-commerce model for intangible goods and services
Online subscription model
Pay-to-view model
Advertising supported model
Online gifting model
2. E-commerce model for tangible goods and services
Independent B2C website
B2C electronic trading market
(3) Classification by online shopping mode
Comprehensive platform mall such as: Tmall
Comprehensive independent shopping malls such as: JD.com
Online brand malls such as: Huawei Mall, Honor Mall
Chain shopping malls such as: Suning.com, Gome
(4) Classification according to the number of categories and brands covered by the product
Branded vertical e-commerce mall sells single category and single brand products and requires the mall to have strong brand influence
Platform-type comprehensive e-commerce mall sells a wide range of products, and there are many brands under each category
Platform-type vertical e-commerce mall has rich brands and subdivided single categories, which has the advantage of being "small but refined"
B2C profit model
1. Online advertising revenue model
2. Merchandise sales revenue model
The main models used in the B2C electronic trading market
3. Rental virtual store charging model
4. Indirect benefit model of the website
Common B2C platforms
1. Tmall
2. Jingdong Mall
3.Suning.com
4. Vipshop
B2C platform operation
1.B2C backend management process
1. Order acceptance
2. Confirm inventory
3.Delivery
4. Comprehensive query
2.B2C backend management function
(1) Member management
(2) Product management
(3) Price management
(4) Order management
(5) Sales statistical analysis
(6) Website statistical analysis
(7) Site management
(8) Other management
Producer: Wang Yiming, Marketing Class 2