Also written as BTC (abbreviation of Business-to-Customer), it refers to the commercial retail model in which companies sell products and services directly to consumers.

Transactional links established between businesses and consumers

The transaction relationship is relatively short, and the transaction is terminated immediately.

The payment method of B2C e-commerce is a combination of cash on delivery and online payment, while most companies choose logistics outsourcing for distribution to save operating costs. In this link, the focus is more purely on marketing and operations, and the individual needs of consumers.

1 Add value

2Information efficiency

3 Reduce risk

Also written as BTB (abbreviation of Business-to-Business), it refers to the business model in which data information is exchanged and transmitted between enterprises through a dedicated network or the Internet, and transactions are carried out.

Business relationships established between enterprises

Seeking long-term and stable cooperation

To put it simply, it is a business model between enterprises, and the medium of negotiation is people (buyers and sellers). As the communication medium for company representatives, both parties will send more professional business personnel and purchasing personnel to conduct business negotiations. , the main content is: price, quantity, delivery time, product quality requirements and other terms

1 Reduce risk

2Information efficiency

3 Add value

Marketing layer: B2B brand marketing becomes more rational

1Prevent and control risks first

2 Secondly, the marketing channels are limited and there is no intensive channel system, which is more suitable for precision marketing.

Bidding and procurement is the basic form of B2B

B2B marketing is competitive negotiation, emphasizing user cost analysis and the degree of problem solving.

B2B brand communication is the communication of values, and values ​​drive brand mission

Generally speaking, the amount of B2B orders is relatively large, so the purchasing process is more complicated and the decision-making time is long.

Identify the problem

Clarify needs

Describe product specifications

Find suppliers

solicit supply information

Select supplier

Formal order

Grade

The purchasing process is complex and the decision-making chain is long

push-pull combination

Category brand