MindMap Gallery E-commerce platform operation planning (full)
E-commerce platform operation planning: It includes four parts: platform rules, product sorting rules, operation stages, and operation plans. Those who want to be e-commerce can learn from it.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
E-commerce platform operation planning (full)
Platform rules
Merchant stratification
Businesses waiting to grow
0 star merchant
The cumulative transaction volume reaches 60,000 yen, and the number of products is ≤ 20
Merchant rights: none
potential business
1 star merchant
The cumulative transaction volume reaches 600,000 yen, and the number of products is ≥50<br>
Store rights
Star display<br>
More exposure opportunities
2 star merchant
The cumulative transaction volume reaches 2,000,000 yen, and the number of products is ≥ 100<br>
Store rights
star display
Selected Good Stores Area
Home page activity pits will be given priority
Quality merchants
3 star merchant
Cumulative transaction amount reaches 6,000,000 yen
star display
Selected Good Stores Area
The store’s best-selling home page is recommended
Irregular theme delivery
Partial discounts (full discounts) for new products based on logistics labor costs in different periods<br>
determining factors
Quantity
Number of quality products
Number of product transactions
Product praise rate
Number of store collections
Logistics timeliness
Platform positioning
Target customer analysis
traffic source
Target customer characteristics
age, regional characteristics
purchasing power
interview time
buyer behavior
Search preferences
feature
unique
Super low prices on some categories
Accurate push
Other features that benefit members
relatively
All categories of goods are relatively cheap
Ensure product quality and logistics timeliness
team
Increase departmental closeness
product
operations
Pintui
Investment promotion
website layout
website slogan
introduce who you are
Combined with website features
Friendly interaction
Improve membership system
Nick name
member benefits
Lv1-Lv2 users can deduct up to 70% of the order, with a single deduction of 5,000 points, and a single-day deduction limit of 15,000 points. <br>
In addition to the above rights and interests, Level 3 can participate in weekly draws and have the opportunity to draw free coupons every month. The threshold for use: you need to share the APP on social media and reveal the prizes. <br>
In addition to the above-mentioned rights and interests, Level 4 offers three discount coupons of 3000-600 each month, which are limited to categories. <br>
Level 5, in addition to the above benefits, there are three 25% off coupons per month, which cannot be used at the same time as the full discount coupons.
Member level system
classification
Lv1
0-199
Lv2
200-1599<br>
Lv3
1600-7999
Lv4
8000-29999
Lv5
More than 20,000<br>
growth rules
Every 25 yen spent is 1 growth value;<br>
Leave a comment with pictures and more than 50 words, and you will get 3 growth points.
For daily sign-in, the first day has a growth value of 1, the second day has a growth value of 2, and so on, with a maximum growth value of 7. After continuous sign-in for seven days, the growth value will be 7 from the 8th day on. If interrupted, the calculation starts from the beginning.
Level validity period
The growth value obtained is calculated in natural months and is valid for one year.
For example, the growth value obtained in January 2020 will expire on January 1, 2021.
points system
source
Consumption
1% of the order amount (minimum 1%, set by the merchant)
Activity
share
daily tasks
Favorite a store (limited to 5 times per day, cannot collect the same store repeatedly) 1 point/time
Share APP (limited to 5 times per day) 5 points/time
Share products (limited to 5 times per day) 1 point/time
Bind social account 50 points/time
Apply for public testing (limited to 5 times per day) 5 points/time
20 points for the first order of the day
Drainage channels<br>
Member needs
search
Channel Page<br>
Home<br>
Beginning of line
High quality activities
Member's questions
search optimization
Site message
Product sorting rules
Product Power Rating
static information
The information quality of the product itself
Head Figure
copywriting
Specification
Details page
The degree of correlation between keywords and product categories
Delivery time
Dynamic Information
Sales volume
Key words
customer behavior
search
Place an order
collect
evaluate
The overall performance of the product in the pit<br>
display location
Determine quality product conditions
Click
Convert
Sales volume
Logistics timeliness
evaluate
New product support
Operational stage
primitive accumulation stage
Mainly self-operated stores
Invitation via email, social media, or text message
Thoughtful content and interaction
To plan an event
Website profit
real promotion
Social Media Repost Sweepstakes
Rapid growth stage (resource integration)
Do a good job in basic functions, and transition from mainly promoting self-operated products to mainly promoting sellers.
Develop reasonable activities to increase the activity of buyers and sellers
Stable stage (capital operation)
Operation plan
Currently we mainly promote self-operated stores
Leverage the advantageous resources of self-operated platforms
Plan activities for three months down to the smallest detail
Event operation
Event start time (determined two weeks in advance)
Activity form (theme activities, flash sales, purchase and gift, etc.)
Event Planning Essentials
Sorting out traffic pits
Resources are organized into categories
Establish a classification process for resource locations
Classification based on activity type, online priority and other rules<br>
Activity resources are the assessment criteria
Activity case review
Build activity operation library
analyze
Activity promotion rhythm
Activity display
User experience process
creative content
Target users
Good and bad performance
Topic selection
landing
Reuse
Event traffic estimation and effects
Activity conversion funnel model<br>
Activity category (daily)
Full discount
Is it a real discount?
full reduction rule
Product stratification
Buy gifts
Set threshold
buyer engagement
Gift category selection
Increase platform exposure while increasing GMV
flash sale
Product launch at different times
Rich product pool
Can it be deducted with points or coupons?
Quantity control
lottery
Participation threshold
Is the prize determined by default?
Prize selection
Public testing
Product choice
Increase buyer activity and create topics
Public test rules, buyers leave comments
Exclusive for newcomers (special area)
Low cost, mainly fast moving consumer goods
Explosive product operation method
Product information quality (header image, details, title, reviews, etc.)
Use technology to increase product data
Multiple pit exposure
Flash sale area
Home page recommendation
Discount Area
Member operation
Member retention
Analyze membership composition
fission propaganda
Scan the QR code to share gifts/points
Add sharing links to all pages
Member experience
Platform UI design conforms to aesthetics
Shopping process is smooth, fast and economical
Member system
Points for tasks
monthly draw
Different rights and interests at different levels
Pay attention to conversion and churn rates
Online method
Find the best channel platform
Media
media, forum
Forwarded by foreign self-media
Provide reviews to influential influencers
share
Encourage users to share
interactive
A communication topic every week
Online marketing activities, repost to win prizes
Users participate in product innovation and users participate in company management
Build an online fan community
Offline method
Product packaging
Advertisements, posters
Company brochure or business card
SMS promotion
Establish an offline fan communication community
One activity per month for three months (event planning)
Prerequisites for carrying out activities
Enough membership
High quality members
activity work
Determine the time of the event (at least two weeks in advance)
Determine the theme of the event
Unique theme
Subvert traditional thinking
Engage your audience
Reasonably integrate into corporate image
Determine the product
Warm-up work
giveaway
Preheat the copy (it’s better to do it one week in advance)
Achievements testimony
Demonstration testimony
critical testimony
Monitoring during events
Buyer opinion
Activity loopholes and minor situations
Summary after the event