MindMap Gallery Short video operation planning
Short video operation planning, including program purpose, competitive product analysis, diagnosis of the company's existing accounts, video copywriting, promotion methods, operation planning and personnel division of labor, etc.
Edited at 2022-03-21 11:17:14This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Short video operation planning
Program purpose
Increase brand click-through rate
Improve fan conversion rate
Competitive product analysis
competitors
Royal Tiger, Daxi Di, Flame Rabbit, Zou Xiaohe
Opponent account information?
inherent data
update frequency
Content of work
Work data
Food industry short video presentation format
Video type one
Dry information explanation type
No characters leaving the country, purely showing video tutorials with soundtrack
Video type two
Product Outstanding Type:
Highlight selling points
Selling point order
selling point expression
Video type three
Someone appears on the scene - popularize science food or highlight brand food benefits and prices, soft advertising of new products
Drama: immersed in cooking, comedy
Diagnosis of existing company accounts
hairy crab
Food tag has been printed
account information
Fan type is inaccurate
Belongs to low traffic pool
Interruption time is longer
Video updates will be resumed in May, and pictures will be released from time to time in the near future to maintain activity.
Operation strategy
Account positioning
Drainage number
Simple and direct video of about 15 seconds
Brand number
Precipitate brand culture, attract and convert fans in the food field
Title, cover, filming, soundtrack
video copywriting
Expression of food copywriting
many tricks
Reshape cognition do experiments best seller simile exaggerate Benefits scene-based fear appeal Promise effect
Banned word check
Common banned words
Category prohibited words
Out of service
The way to promote
Dou
Targeted delivery based on account needs
natural flow
Exchange private domain traffic for public domain traffic, shoot videos and share them with the community to increase playback volume to satisfy a higher traffic pool.
Operational planning
Brand promotion period
Reflect product advantages: Through character design, output a large amount of content that is consistent with the brand's tone to talk to the audience
User perception period
Through popular content videos, topics, and activities, the audience can understand your brand more intuitively, and be willing to learn more about the product and experience it.
Participate in Douyin activities
hot topics
Marketing activities--festivals, etc.
sales expansion period
We will focus on gathering people through the KOL effect, and drive product sales through product showcases, video links, live broadcasts, etc.
Brand upgrade period
Through in-depth content and diverse forms, we can demonstrate our deeper brand concepts to the audience, build die-hard fans, and increase fan stickiness.
Try more in the early stage and let the test data speak for itself.
Division of labor
copywriting
Determine the direction of the video, write the script, and coordinate the entire shooting plan.
shooting
Design the shots, set the lighting, and control the entire shooting process before editing and packaging. Generally, Douyin videos are about 1 minute long.
operations
After receiving the edited video, design the video title picture, title, introduction, recommendation position, etc., distribute it to various platforms, statistically analyze the video data, and manage the videos on each platform, user interaction, etc.