Determine basic information such as age, gender, geographical location, etc. of ideal customers

Describe the characteristics, needs and preferences of your target customers

Use market research data and analysis results for segmentation and positioning

Understand the purchasing decision factors and behavior patterns of target customers

Determine the core value of your product or service to your target customers

Understand target customers’ attitudes and preferences towards the brand and market

Customize product features, pricing and promotion strategies to meet target customer needs

Choose marketing channels and communication methods that suit your target customer audience

Create marketing campaigns and promotional programs that engage and engage target customers

Identify the main competitors and key players in the target market

Track competitor products, pricing, market share and more

Analyze competitors’ strengths, weaknesses and market strategies

Compare competitors’ target customers, brand image and core competencies

Analyze competitors’ product advantages, innovation and market expansion capabilities

Integrate competitors’ marketing and promotion strategies

Uncover your competitors’ market shares and growth trends

Determine strengths and weaknesses compared to competitors

Develop response strategies and emergency plans

Differentiation and uniqueness that differentiates products from competitors

Define the core value proposition of your product or brand

Describe the product or brand’s goals and promises to target customers

Choose clear target markets and audiences

Define target market segmentation and positioning

Develop positioning strategies and market competition strategies

Develop a positioning slogan and brand story to reflect the uniqueness of your product or brand

Integrate marketing, advertising and communications activities to deliver market positioning

Analyze factors such as cost, profit, and market demand to formulate pricing strategies

Set price targets and tiers, such as high-end, mid-range, and low-end

Consider price elasticity and competitors’ pricing strategies

Consider the added value, quality and uniqueness of the product to determine the price

Choose between different pricing strategies, such as market-oriented, cost-oriented or competition-oriented

Conduct dynamic pricing and price optimization, making adjustments based on market feedback

Determine implementation plan and sales targets for pricing strategy

Monitor market feedback and customer reactions to evaluate the effectiveness of pricing strategies

Adjust pricing strategies to adapt to market needs and changes

Set promotional goals, such as increasing brand awareness or increasing sales

Determine the time, location and scope of promotional activities

Choose promotional methods and tools suitable for the product and target market

Contents and steps for formulating promotional plans

Choose appropriate promotional tools and channels such as discounts, gifts and advertising

Design and implement promotions such as special offers, giveaways or promo codes

Track sales data and performance metrics for promotional campaigns

Evaluate promotional effectiveness and return rates

Use market research and consumer feedback to improve promotional strategies and programs

Analyze the purchasing habits and preferences of target markets and target customers

Choose the right sales channel, such as a retailer, online store or direct sales

Consider sales channel cost, efficiency and reach

Establish cooperative relationships and cooperation agreements

Reasonably arrange the rights and interests of distributors

Provide training and support to ensure sales pipeline success

Monitor sales channel performance and performance

Resolve issues and conflicts in the sales funnel

Update and adjust sales channels to suit market needs

Determine target markets and audiences for advertising

Set how often, when and where your ads will run

Determine budget and resource allocation for advertising

creation