MindMap Gallery Product operation planning
Product operation planning mind map, the knowledge content includes strategic positioning, strategic thinking, business planning, strategic deployment, SKU planning, etc. Interested friends can collect the picture below to learn!
Edited at 2021-09-14 18:52:21This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Product operation planning (In conjunction with the design of the live broadcast script)
strategic thinking
Popular items: single product competition
Thinking: single product wins, category attracts traffic
SKU: small quantity, large quantity, careful layout
Advantages: high traffic, single product wins
Disadvantages: Difficulty in product selection and high promotion costs
Suitable for businesses in the early stages of operation and those with weak capital
Long Tail: Category Competition
Thinking: Multiple exposures, small things make a big difference
SKU: Large number of models, small quantity, multiple layouts
Advantages: Diversified demand, diversified marketing
Disadvantages: many opponents, large inventory
Suitable for businesses with relatively good capital and OEM
Channel plate: brand competition
Thinking: multiple channels, multiple stores, multiple brands
Layout: Full network layout, multiple points of blooming
SKU: large number of styles, fine layout
Advantages: Channel is king
Disadvantages: Long battle front, high capital and OEM requirements
Suitable for traditional brands and brands after VC financing
strategic deployment
Visual experience strategy
Color matching
Page Layout
shooting style
Show details
Experience display
Copywriting design
Brand Culture
Shopping experience strategy
product experience
Trust experience
Word of mouth experience
Marketing strategy
basic stage
Single product form
Promotional form
word of mouth marketing
development stage
Brand delivery
brand advertisement
mature stage
Event Marketing
Theme marketing
SKU planning
Traffic model
Taobao category
Mall category
Search traffic model
Activity money
Member marketing
Promotional items
SNS activity model
Profit money
Distribution money
Channel money
Direct sales
business planning
Popular disk
analyze
market conditions
client needs
trend
product
price competitiveness
Style competitiveness
Brand competitiveness
Package
shooting
flat
copywriting
promotion
marketing
cost marketing
differentiated marketing
long tail
analyze
Market analysis
Opponent analysis
Strategy
product sales
promotion marketing
Marketing strategy
layout
Competition layout
Differentiated layout
Channel plate
Direct operation
Distribution
Group buy
Strategic Positioning
customer
who is the customer
client subdivision
Customer characteristics
client needs
consumer trends
Own
Company goals
Resource support
special background
product style
Price range
compete
Who is the opponent?
Marketing strategy
tactical execution
Operational rhythm
relative weakness
competitive situation