MindMap Gallery Use logical thinking to plan your home insurance policy
Chengdu teacher Gao Cheng’s VIPS course is about planning family insurance policies from a financial perspective. It is a comprehensive and rigorous insurance plan design method. It includes learning methods and knowledge framework, qualitative analysis logic of home insurance policies, water pipe diagrams, family structure diagrams, Buddhist systems, etc.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Use logical thinking to plan your home insurance policy
Learning methods and knowledge framework
value proposition
Three different labels are set up for different social roles As an agent, choose three tags to present yourself to clients
career space
The new generation of consumers is changing from a sense of trust in interpersonal relationships to improving knowledge and cognition. Boosts demand for brokers
development plan
One year later, family, work, connections, and inner state
knowledge framework
Information, knowledge, methods and skills
Positive accumulation, understanding of human nature
key skills
Customer positioning
Cognitive customers
Customers with potential for growth
Customers whose industries are on the rise
Think about how to reach the target customer circle
Profit model
Policy sales-professional consulting-wealth management-teaching and sharing-organization development After experiencing the so-called family office and wealth management industry, now I just want to focus on insurance
Product selling point
It’s your own selling point. Professional, able to integrate information, Let customers firmly believe that when buying insurance, they only come to you
Favors, resources, professionalism, all must be present
Operational efficiency
Separation of sectors, standardization of process standardization
Knowledge and concepts are deeply rooted in the bone marrow, and we focus on designing every sales plan.
Qualitative analysis logic for home insurance policies
Insurance = expectation of cash flow
Under what circumstances is there no need to buy insurance?
I think
very poor
No desires, no demands, no cares
Three standards for teachers
Have assets that can be liquidated quickly enough
Do you have enough sustainable passive income?
Assets other than annuities may be subject to risk of depreciation and division during marriage. So I still need to buy insurance, hehe
Are there any rigid liabilities?
water pipe diagram
Core principles
Four major sectors
financial goals
revenue model
wealth accumulation
Probability of churn
78910
Application tips
Break into pieces and cut into pieces at any angle
family structure chart
During the narration process, trust stickiness is formed, allowing customers to more recognize and experience their professionalism.
home insurance policy
The whole family wants to vote. Question: Which family member can be cut off and left alone?
Buy insurance for your family and reduce your own stress. Buy insurance for yourself and reduce your family's stress.
For the anxious heroine, take off the burden and give her a "husband"
To the conceited male protagonist: Hello sir, your wife dragged you to learn about insurance, which shows that she is quite anxious. She is very worried about you and will put a lot of pressure on you if there is a risk to your family. . . . .
collateral family insurance policy
referral
Keep applying
I draw and I tell
I'll talk about guest paintings
Guest painting, I ask
Circular breaking and blending
Buddhist
Buddha-Follow the laws of all things, complete the basic actions, and wait for the results
Overcome impatience and the mentality of making a deal. The customer can tell at a glance whether you want to make her money or help her.
Try to convert it offline as much as possible. Complex insurance products require emotional communication between people.
A master is a master of interpretation in front of customers, and he presets the script in advance.
Needs analysis interview steps Memorize it, practice it repeatedly, and write the script well
Ask the customer what they have done to understand and learn
Just listen patiently to the end
Ask customers if they have their own judgment criteria for insurance planning
Do you know how many categories there are in commercial insurance? For example, is a sudden heart attack an accident?
Do you know which types of products your family members need?
Do you know how much each family member needs to buy for each type of insurance?
Do you think your family must buy insurance? Under what circumstances should I not buy it?
Do you know how to balance premiums if they account for too much of your finances but ensure sufficient coverage?
The customer is confused. Okay, then you can just follow my train of thought. Take out paper and pen
Draw a "Home Structural Diagram" with the client and discuss the impact of the loss using "Plumbing Diagram" logic?
Sort out the types of insurance that each family member of the customer should configure, and explain the functions of the insurance types
Ask customers for basic financial information and calculate the ideal insurance amount for each type of insurance allocated.
Comprehensive protection with sufficient sum insured
Ask customers what protection and hedging measures they already have to offset the cost of buying less insurance.
Ask about the health status, medical history and other underwriting factors of each family member
Ask customers about their premium budget and agree on a time for plan interpretation
Second picture application extension
In which consulting sales links can it also be used?
Listen to the recording again
What problems is it mainly used to solve?
Policy arrangement - using a family structure diagram to present different role insurance types and insurance amounts at a glance
Publicly introduce insurance
What adjustments can be made to the application form?
Listen to the recording again
Premium composition
risk premium
The cost of protection shared by all insured persons
Influencing factors: probability of risk occurrence (life table used by actuarial calculations, coverage, exemption clauses...) management methods formulated by supervision, (limitations on insurance types, capital operations, etc.) predetermined interest rates, number of insured persons, etc.
Savings Premium
The highest proportion of insurance premiums, purpose
Pay risk premium after end of payment period
Provide a source of principal for survival funds
Provide cash value
Influencing factors: survival deposit requirements, current price requirements, realization requirements, predetermined interest rate
investment premium
additional premium
Insurance company’s operating expenses, marketing expenses, policy management expenses, commissions, etc.
Influencing factors: sales form, sales channel, sales cost, service cost
Calculation logic of insurance amount
If there is a loss, which members will be affected and dragged down?
Which projects/phases will be affected?
How much loss will there be?
explicit
invisible
What are the hedging measures?
form
Amount
Gap = insurance demand
Longevity
People, projects, expenses, add up
Life insurance is really important, but few people will sell it to you. (Objective and responsible, strengthen anxiety and strengthen responsibility)
The insurance company has great responsibility and does not make money
High leverage, low commissions
Accounting for life insurance physical examination sum assured
It has strategic insurance and must be discussed!
If you don’t mind the trouble, you can get one for each beneficiary.
beneficiary
According to the proportion of insured amount
Small cards can be set
Emergency Contact
Three, customers call, you call, fixed process
life span
Create cash flow to prepare for the distribution of the estate after death
If the house is not divided, use cash to pay for it
Such as taxes, company equity compensation
serious illness
3322
three generations
three phases
diagnosis
explicit
Inspections, food, accommodation and transportation
implicit
loss of working time
treat
explicit
Medical various types
implicit
Hospital outsourced medicines, treatment fees, lost work time
recovery
explicit
drug
implicit
loss of income
normal person
Basic wage
bonus
civil servant
Loss of career promotion
entrepreneur
occupy working capital
Lost trading opportunity
Guaranteed trading capital
recovery
two
form
i.e. other supplements
Advantages of critical illness
Use small things to make big things happen
installment
Special funds for special use
Clear rights and interests
Realize quickly
The current price can be collected in advance.
Improve credit
privacy protection
Amount
medical
The higher the better
annuity
Working backwards, how much does it cost per month? Figure out how much it costs each year? Divide by annual interest rate. Simple and rough, wealth and freedom