MindMap Gallery Brand Planning Book Framework 1.0
An article about brand planning mind map, including corporate brand image and current situation analysis, brand positioning, brand core value, Brand element design, etc.
Edited at 2024-03-13 16:09:20This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Qingjun Brand Planning Book (Catalogue)
introduction
summary
Company Profile
vision goals
Corporate values
our mission
Feelings (traditional culture)
Core Products
development strategy
Business model and marketing promotion
Market and industry analysis
Market analysis
Industry Status
project member
financial analysis
Financial Forecast Assumptions
Financial risk
Analysis of corporate brand image and current situation
brand history
Brand origin
development path
subtopic
corporate brand image
people oriented
Quality first
Cover a wide range of topics
Refer to the milk tea shop. The four characters are catchy and it is best to have a promotional slogan.
Situation Analysis
external market environment
Development trends of the industry
Market size
competition analysis
In addition, the position can be changed according to logic
Competitor’s Brand Strategy
Competitor product features
Competitors’ market performance
Corporate communication efforts
Target consumer needs
target consumer behavior
Consumer psychological characteristics
Enterprise technology and culture
Brand Positioning
Industry status and development prospects
Increased consumer awareness
Domestic economic development (how)
Popularity of new concepts
Lifestyle changes affect consumer demand (inaccurate expression)
Market positioning
Committed to developing new products
Product Positioning
Crowd positioning
Infant and toddler groups
young people
Elderly people
Brand core value
It is necessary to combine Qingjiu and national policies to brainstorm ideas
professional knowledge based
Leading a new generation of trendy products
Brand development model
Brand element design
Brand name and logo
unique design. Easy to remember
visual identification system
Brand experience design (optimizing the interactive experience between brands and consumers)
Product packaging
store design
Service Process
Brand promotion and communication]
Expand brand awareness
Early promotion
Mid-term promotion
Later promotion
Marketing
Advertising
digital marketing
word of mouth marketing
Promotions
Event Marketing
cooperative marketing
content marketing
Participate in exhibitions
Offline promotion
Feedback and reviews
Brand strategy (product, price, channel strategy)
Brand culture construction
Strengthen team building
Attract professional and innovative talents
Strengthen cultural construction
Tea communication (regular exchange and sharing meetings)
Enhance brand value
Give full play to brand core competitiveness
Development of diversified products
Build brand core values
Brand asset protection
Brand management protection
Focus on consumer needs
Maintain high-quality brand image
Full process brand service
Brand legal protection
Trademark registration
patent application
Infringement protection
brand social protection
News media release
Policy Support
Risk Management
Technical risks and countermeasures
The core technology line leaks and presses blindly
Risks of insufficient technological innovation
Technology Risk Countermeasures
Market risks and countermeasures
Market competition risk
Product acceptance risk
Market Risk Countermeasures
Strategic risks and countermeasures
strategic risk
Strategic Risk Countermeasures
Financial risks and countermeasures
comprehensive budget risk
Financial activity risks
financial report
Financial Risk Countermeasures
Financial budget
Financial Forecast Assumptions
Key financial forecasts
planning cost forecast
sales revenue forecast
Financial Statements
Financial Statement Analysis
Appendices and reference materials
chart list
Reference materials and websites
Brand marketing methods
The addition of professional methods can provide evidence and help add points
internal and external analysis
Macro PEST Analysis
Own SWOT analysis
Market demand analysis
STP strategic analysis
Market segmentation (what are the advantages of segmented tracks)
Target market (repurchase path of target group)
Market positioning (whether there are core single products)
product analysis
boston matrix
iterative strategy
Explosive product strategy
Pricing Strategy
cover
brand name
Planning book title
Establishment unit
date