physical product

Virtual products

Physical store sales

e-commerce sales

raw materials

design

manufacturer

Distributor

consumer

The product has just entered the market and consumers have low awareness of it.

Marketing and publicity are needed to attract consumers’ attention.

Product sales gradually increased and market share expanded.

It is necessary to increase production and sales efforts and improve product quality and services.

The market competition is fierce and the product market share is relatively stable.

It is necessary to maintain competitiveness and expand new markets through innovation and differentiation.

Product market share gradually decreased and sales volume declined.

Product upgrades, eliminations or transformations need to be considered to cope with market changes.

Research target market needs and understand the needs and preferences of potential consumers.

Collect competitor product information and conduct competitive analysis.

Determine the core functions and features of the product, Develop product development and positioning strategies.

Consider the product’s target market, Pricing, marketing and other factors.

According to product planning, design the product appearance and structure.

Pay attention to the practicality, aesthetics and experience of the product.

Through prototyping, trial production, etc., Transform product designs into actual products.

Conduct product performance testing and market testing, Continuously improve and optimize products.

subtopic

Identify various links and partners in the supply chain and establish a supply chain network.

Consider raw material procurement, production, warehousing, logistics and other aspects.

Develop a production plan to determine production quantity, time and production method.

Consider factors such as production equipment, human resources, and production efficiency.

Monitor the production process to ensure production is executed as planned and reaches expected quality.

Adopt production management systems and quality control methods to achieve coordination of the production process.

Work with suppliers to ensure delivery of raw materials and timeliness and quality of parts and components at reasonable prices.

Establish supplier evaluation and cooperation agreements, Manage supplier performance and relationships.

Determine the product's target market and target consumer groups.

Develop product positioning and differentiation strategies based on market demand and competition.

Increase brand and product visibility and recognition through advertising, promotions, public relations, etc.

Utilize marketing tools and channels for product promotion and publicity.

Choose appropriate sales channels to meet consumer purchasing needs.

You can choose physical store sales, e-commerce sales or multi-channel sales.

Establish a sales team and formulate sales goals and sales strategies.

Train sales staff to improve sales skills and customer service capabilities.

Customer consultation and answers: Customer service needs to patiently answer customer questions, including product information, order inquiries, after-sales policies and other issues, and provide professional service guidance.

After-sales problem handling: In response to the after-sales problems reported by customers, Such as returns, exchanges, repairs, compensation, etc., customer service must follow Process company policies to ensure customer satisfaction

. Customer complaint handling: In response to customer complaints, customer service must actively communicate with customers to understand the cause of the problem and take corresponding measures to resolve customer dissatisfaction.

. Customer return visits: Customer service must regularly return visits to customers who have purchased goods to understand customer satisfaction, usage and potential needs, and to enhance customer loyalty.

Marketing promotion: Customer service can recommend relevant products and activities based on customer needs and characteristics, strengthen repurchase and association rates, and increase sales.

Cross-department collaboration: Customer service needs to maintain good communication with other departments (such as warehousing, logistics, quality, R&D, technology, finance, etc.) to ensure that customer issues are resolved promptly and properly.

Customer relationship maintenance: Customer service needs to maintain good communication with customers and regularly send promotional information, event information, etc. to increase customer stickiness.

Collect and organize customer purchase records, consumption amounts, purchase frequency and other data, and data user feedback to understand users' needs and expectations for products, as well as the problems they encounter during use. Help marketers understand sales situations so they can develop more effective sales strategies. Based on the customer portraits generated from sales data, we further analyze customer needs, behavior, age, gender, region and other factors to conduct product research and development to further provide customers with more accurate products.

Implement improvement measures: Break down the improvement plan into specific tasks and assign them to relevant departments and personnel to ensure the implementation of improvement measures.