Black hat, short-term huge profits, but the website will be worthless later

White hat, stable and healthy SEO optimization, sustainable development, slow returns

keyword overlap

Hidden keywords

black chain

Group sending and group building

spider crawling

Algorithmic sorting

index

It is to help search engines search better, not to deceive search engines.

The responsibility of search engines should be to better improve their crawling capabilities and eliminate spam sites, rather than to deceive users and blackmail webmasters. Name Baidu

included

Ranking

flow

Convert

Repeat the above

Use absolute links for anchor text

Appears on the article page, not used on other pages

Diversity

content relevance

Progressive shoulder and neck augmentation

Link to authoritative sites

Links with the same anchor text should be consistent

No more than 20 links to outside the site

Links to High PageRank Websites

Links to edu gov websites

Links to high-quality websites in the same industry

If you have sufficient funds, you may wish to purchase links at a high price

Soft articles that are appropriate and reasonable and do not affect the experience

The weight of the forum url signature has been reduced

Dissemination of social media SNS

hao123, 360 navigation

directory search engine

Love the site, webmaster China

Each search engine provides targeted optimization suggestions based on its own spider characteristics.

Does the domain name have any dark history?

Domain name weight, for example, gov.cn edu.cn has a higher weight from the beginning

Domain name registration time, domain name whois registration time, the longer the better

Whether the domain name is blocked, for example, the .tk domain name will not be crawled by search engines

Domain name expiration date

Whether there is more duplication and the strength of the website with the same name

Is it easily searchable by users?

Determine core keywords

Look for variation patterns of keywords, such as online learning, cloud learning, online learning

Keyword expansion tool

keyword optimization

Level one, level two, level three... positioning of directories

Portal, CMS, blog, self-media, or news source?

The structure is clear and concise, such as a tree structure