MindMap Gallery Search Engine Marketing
This is a mind map about search engine marketing, including understanding search engines and search engine marketing, search engine optimization, search engine paid marketing, etc.
Edited at 2021-10-06 16:06:51This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Search Engine Marketing
Search Engine Marketing
cognitive search engine
Definition: A search engine is a system that uses specific computer programs to collect information from the Internet based on certain strategies, organizes and processes the information, provides retrieval services to users, and displays retrieval-related information to users.
search engine status
working principle
Crawl web pages from the internet
Create index database
Search sorting in index database
cognitive search engine marketing
level
existential layer
Presentation layer
attention layer
Transfer out layer
basic method
SEO
Search engine paid promotion
Search Engine Optimization
Definition: Search engine optimization refers to the prioritization of making the basic elements of the website suitable for search engine retrieval principles and more user-friendly by using reasonable means that are easy to be indexed by search engines, so that it is easier to be indexed by search engines.
PC search engine optimization content
Key words
Selection of keywords: high number of content-related searches, low competition, commercial value of keywords, and regional restrictions on keywords.
Keyword tools: search suggestions, related searches, Baidu index, Baidu promotion, account background keyword recommendations.
Website structure optimization
Clear navigation
The layout of recommended content for navigation
Web page optimization
Keyword optimization on the page
Page update
Premium content
Typesetting optimization
Access speed
External link optimization
External links, also known as external links, refer to links imported from other websites to your own website. Users can obtain rich website content through external links. Search engine spiders can also enter corporate websites along external links to capture information on the website. Pick.
High quality external links
Important websites with large traffic, high visibility and frequent updates
Websites related to or complementary to your topic
Websites with high quality content
Websites that rank in the top three pages of search results for your keywords
Introduction to seo tools
Webmaster Tools
search engine tools
seo tools
keyword tool
Mobile SEO content
Definition and page design of mobile website
Website positioning should be combined with the nature of the website industry, and PC and mobile websites should be closely integrated and complementary to each other.
Website page design, the design of the mobile website page should be simple and elegant. The overall page of the mobile website should use HTML plus css code as much as possible to make the page operation simple.
Avoid user traffic consumption
Mobile website construction should try to avoid using video animation pop-ups, etc.
Detail optimization
mobile seo optimization keywords
App store optimization
Definition: App store optimization is the process of improving the ranking of users’ APPs in the market and search results of various APP app stores.
aso in android store
Hot word optimization
Download volume optimization
Comment optimization
Product level optimization
Event exposure
Topic exposure
List exposure
aso from apple store
Hot word coverage
List optimization
Ranking Search Optimization
Comment optimization
search engine paid marketing
Search engine paid marketing basics
Definition: Search engine paid marketing is a marketing activity to potential customers through paid information rankings on search engines. This form of marketing carrier is the results of customer keyword searches.
Classification: Taking Baidu as an example, the current main search engine paid advertisements are search advertising, information flow advertising, multi-screen advertising, open screen advertising, and Baiyi advertising.
Influencing factors and marketing effects
Promotion results are displayed on the search results page
Promotion results obtain clicks from netizens
The website is viewed by netizens
Interactive communication between enterprises and netizens
Get order
Promotion effect
The effect of corporate website traffic can be detected through traffic statistics tools such as Baidu Statistics and cnzz.
By checking the traffic, you can mainly check the number of clicks, page views, number of new visitors, number of pages visited, average number of pages visited, average visit duration, average stay duration, number of conversions, etc. The secondary sales capability of the website mainly depends on the number of inquiries from online customer service. Conversion rate, number of calls to customer service, and conversion rate.
Baidu paid promotion
Baidu search promotion
Promotion Plan
Promotion unit
Key words
bid
Territory and time management
Baidu brand promotion
Classification
Method of purchase
Network alliance promotion platform
Baidu bidding ranking process
Keyword accuracy
Guide pages
Words design
Collect user clues and make improvements
Data monitoring and optimization