MindMap Gallery Marketing Management-Zheng Quanxiang Post-order Analysis
This is a mind map about marketing management Zheng Quanxiang’s post-order analysis. The advantage of post-order analysis is that it allows us to concentrate on sales reception, receive every customer with heart, practice sales skills among colleagues, and let ourselves become Become more sales proficient.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Post-order analysis Zheng Quanxiang
What is post-order analysis
Order number analysis is the analysis after the customer has purchased the product and left the store. It is analyzed through the behavior of communicating with the customer during the sale, words and deeds, and the interactive service and praise of the customer trying the product. If the salesperson's behavior during the reception process Highlights can be enlarged for comments and likes to encourage
For post-transaction analysis, we will provide sales staff with tips on how to maintain the shortcomings in our sales behavior, product introduction services, etc. in the future, so that we can more accurately address them. Maintain each customer well (the number of untransacted points cannot exceed two points)
Benefits of post-order analysis
The advantage of post-order analysis is that it allows us to concentrate on sales reception, receive each customer with care, practice sales skills among colleagues, and become more sales proficient.
After receiving each customer, review the order and sort out the weak points of unfinished and completed sales, so as to discover your own shortcomings and improve them.
The advantage of post-order analysis is to find the bright spots in our sales staff, offer praise and praise, and find weak points. Everyone can discuss and learn together to improve their own abilities. In this way, everyone can learn and grow together, and progress will be faster.
Post-order analysis of each sales order, regardless of whether it has been completed or completed, should be done as much as possible. This will help improve future product structure and service sales skills.
The timing of post-order installments should be determined according to the actual situation of the store, which will help customers return and increase the transaction rate.
Post-single analysis model
Mode 1, one-on-one analysis, focusing on the weak points of employees, so that old employees can teach and analyze on their behalf with the help of new ones.
Mode 2 is a post-order analysis of transactions and unfinished transactions among the team, so that everyone can learn together and better understand how to deal with unfinished customers and follow up with unfinished customers in the future.
Mode three. A pair of whole-class analysis, store meetings or large-scale regular meetings for all employees, as case sharing to accurately find the points for improvement of employees, so that everyone can learn together
Post-order analysis timing
Sales staff, after selling an order, clean up their own battlefield, and then do post-order analysis, so that everyone can learn together
When the store holds a morning meeting or lunch meeting, analysis is conducted during the meeting, and everyone discusses the highlights of sales and improves them together.
After the customer leaves the store, the sales staff can do post-order analysis when they are not busy.
Do not communicate when the salesperson is emotionally unstable after receiving the transaction but has not completed the transaction. This will cause the salesperson to be reluctant to analyze.
Post-single analysis topics
Based on the actual situation of the store, our sales staff can quickly turn diamonds when selling gold, allowing customers to experience, wear and touch diamonds.
The theme of analysis after placing an order will be different according to the different customer groups targeted by each store. Formulate a theme suitable for your own field and conduct theme analysis.
Post-single analysis standards for diamonds
Diamond products must be tried on by customers to experience and expose our diamond products.
If customers want to buy gold, they can also use gold to guide customers to try on diamond products. When customers try on diamonds, they can praise them.
When customers try on diamonds, they must describe the benefits, highlights and beautiful meanings of the diamond.
When reselling diamonds to customers, you must be optimistic about the timing. That is when customers are hesitant about gold and diamonds. Let customers try on diamonds more often and magnify the highlights of diamonds to make customers like diamonds more.
When customers have doubts about diamonds, they can prove it to them with facts. For example, I bring all diamonds with me and let customers buy them. Don’t worry.
The operational ideas of post-order analysis
Free time after customers leave
The opening statement allows employees to relax and do post-order analysis.
Praise the highlights and shining points of sales staff to make employees more confident
My employees analyze their shortcomings and highlights in sales
Let employees analyze their shortcomings in sales after placing orders and make improvements.
Summarize the improvement points of 1 to 2 points
During the analysis, employees can be asked to point out their own shortcomings for improvement.
Finally, the store leaders summarized the highlights and shining points given to employees.
Summarize the improvement points
It is best to give encouragement. When commenting, be sure to talk about 1 to 2 highlights of the employee first, then talk about some points that should be improved, and finally give encouragement and praise.