MindMap Gallery Introduction to Internet Communication-Chapter 5 Users and Communication Effects in the Internet
Introduction to Internet Communication - Chapter 5: Mind map of users and communication effects on the Internet, including the survival characteristics of users on the Internet, Internet communication and social interaction, etc.
Edited at 2023-11-29 15:05:02This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
chapter Five Users and communication effects on the Internet
Section 1 Characteristics of users’ survival on the Internet
The composition of netizens
From audience to user
Audience
Users of traditional media and information receivers are a group concept, and individuals are difficult to identify among them.
user
In the Internet age, information recipients are no longer an uncertain majority, but information consumers with clear social roles and clear social coordinates.
Age composition
Subject 20-49 years old
Marginal groups;: young, elderly, poor people
Education level distribution
low-educated people
Game entertainment, online dating
High level of education
Study and work needs
Income distribution of Internet users
high income group
Have financial foundation but little time to surf the Internet
Low-income group
The proportion of people online continues to grow
Geographical distribution
Disposable income of residents: Shanghai, Beijing, Zhejiang, Tianjin, Jiangsu, Guangdong, Inner Mongolia
Active Internet companies: Zhejiang, Guangdong, Jiangsu, Shandong, Beijing
"Internet": Guangdong, Beijing, Shanghai, Zhejiang, Jiangsu
The bottom six: Guizhou, Xinjiang, Gansu, Ningxia, Qinghai and Tibet
Create a “digital divide”
It refers to the differences in the mastery and application of digital technology due to factors such as region, income, education level and race in the information age, as well as the resulting inequalities faced by different groups in society.
Performance
Gap in ability to create wealth
unequal opportunities
Specific performance
Access gap, usage gap, capability gap
Horizontal: individual, corporate, regional, and national levels
Cause
The “digital divide”, “knowledge divide” and “educational divide” formed based on human nature and social background
Inequality and imbalance in international politics and economy are the fundamental reasons for the digital divide between North and South countries.
The differences in economic levels between different classes and regions within a country are important reasons for the digital divide within a country.
Social factors such as communication skills, differences in existing knowledge storage, differences in social scope, selective exposure to information, selective understanding and selective memory factors, and the nature of mass media have also had a profound impact on the digital divide.
Turn digital divide into digital opportunity
Characteristics of users’ survival on the Internet
digital survival
It is a new way of living based on information technology in modern society. In the digital living environment, people's production methods, lifestyles, communication methods, thinking methods, and behavioral methods have all taken on a completely new look.
digital survival
Data becomes the mapping and embodiment of individuals Individual control of data: passive vs. active Data with content and data without content Individual data and mass media data complement each other Dataization tilts toward self Private issues
Performed survival
In the dissemination of information, users’ behavior has an element of performance.
Node-based survival
The network connects terminals, content, services, and people.
Overall characteristics of online audiences
personalization socialization
Virtualization
Initiative Passivity
participatory initiative
Internet user needs
relationship needs
self-shaping
Emotional management
interpersonal communication
social mutual aid
social compensation
content requirements
environmental cognition
personal development
Leisure and entertainment
service requirements
Online services
Online and offline connection services
Section 2 Network communication and social interaction
Citizen journalism’s realization of media access rights
citizen journalism
Citizens (non-professional news disseminators) through mass media, personal communication tools Release to the society special and important information that has recently occurred or is acquired or mastered in a special time and space
Changing the traditional news production model
Audience status: passive communication becomes active communication, realizing the right of media access
Change the traditional mode of public opinion formation
It breaks the traditional media’s monopoly on discourse and enables the public to realize the right of access to the media in expressing public opinion and supervising public opinion.
Features
Grassroots
openness
personalise
experiential
arbitrariness
One-sidedness
Extreme
Lack of authority and credibility
subtopic
new media public opinion
form a pattern
triggering event
strong concern
diffusion of discussion
Integration of opinions (end)
feature
Public opinion topics become complicated
The composition of public opinion becomes complicated
Public opinion communication mechanism triggers butterfly effect
The social mobilization effect of public opinion is powerful
There is a problem
Public opinion guidance lacks supervision by gatekeepers
Anonymity and harmful online public opinion
Internet violence (emotional public opinion)
Triggering a crisis of social trust
moral dilemma
Guidance strategy
Improve public media literacy
Network social mobilization mechanism
Internet sadness
Involving some social issues related to vulnerable groups, expressing emotions in a tragic way
internet banter
Provide netizens with the opportunity to invest emotionally and vent their emotions in real life, thus gaining a wide range of participation
moral shock
The more events touch the moral bottom line of citizens, the more shocking they are. The more it can move people's emotions, thus forming a network event with widespread influence.