Audience

user

Subject 20-49 years old

Marginal groups;: young, elderly, poor people

low-educated people

High level of education

high income group

Low-income group

Disposable income of residents: Shanghai, Beijing, Zhejiang, Tianjin, Jiangsu, Guangdong, Inner Mongolia

Active Internet companies: Zhejiang, Guangdong, Jiangsu, Shandong, Beijing

"Internet": Guangdong, Beijing, Shanghai, Zhejiang, Jiangsu

The bottom six: Guizhou, Xinjiang, Gansu, Ningxia, Qinghai and Tibet

Gap in ability to create wealth

unequal opportunities

Access gap, usage gap, capability gap

Horizontal: individual, corporate, regional, and national levels

The “digital divide”, “knowledge divide” and “educational divide” formed based on human nature and social background

Inequality and imbalance in international politics and economy are the fundamental reasons for the digital divide between North and South countries.

The differences in economic levels between different classes and regions within a country are important reasons for the digital divide within a country.

Social factors such as communication skills, differences in existing knowledge storage, differences in social scope, selective exposure to information, selective understanding and selective memory factors, and the nature of mass media have also had a profound impact on the digital divide.

It is a new way of living based on information technology in modern society. In the digital living environment, people's production methods, lifestyles, communication methods, thinking methods, and behavioral methods have all taken on a completely new look.

Data becomes the mapping and embodiment of individuals Individual control of data: passive vs. active Data with content and data without content Individual data and mass media data complement each other Dataization tilts toward self Private issues

In the dissemination of information, users’ behavior has an element of performance.

The network connects terminals, content, services, and people.

self-shaping

Emotional management

interpersonal communication

social mutual aid

social compensation

environmental cognition

personal development

Leisure and entertainment

Online services

Online and offline connection services

Citizens (non-professional news disseminators) through mass media, personal communication tools Release to the society special and important information that has recently occurred or is acquired or mastered in a special time and space

Audience status: passive communication becomes active communication, realizing the right of media access

It breaks the traditional media’s monopoly on discourse and enables the public to realize the right of access to the media in expressing public opinion and supervising public opinion.

Grassroots

openness

personalise

experiential

arbitrariness

One-sidedness

Extreme

Lack of authority and credibility

triggering event

strong concern

diffusion of discussion

Integration of opinions (end)

Public opinion topics become complicated

The composition of public opinion becomes complicated

Public opinion communication mechanism triggers butterfly effect

The social mobilization effect of public opinion is powerful

Public opinion guidance lacks supervision by gatekeepers

Anonymity and harmful online public opinion

Internet violence (emotional public opinion)

Triggering a crisis of social trust

moral dilemma

Improve public media literacy

Involving some social issues related to vulnerable groups, expressing emotions in a tragic way

Provide netizens with the opportunity to invest emotionally and vent their emotions in real life, thus gaining a wide range of participation

The more events touch the moral bottom line of citizens, the more shocking they are. The more it can move people's emotions, thus forming a network event with widespread influence.