Market segmentation by geographical factors refers to segmenting the market according to the geographical location and natural environment of consumers.

Demographic factors refer to various demographic variables

Segmentation by psychological factors refers to segmenting the market according to the psychological characteristics of consumers

Market segmentation based on behavioral factors refers to segmenting the market based on consumer purchasing behavior

Measurability means that relevant data about the characteristics of this market segment must be able to be measured and extrapolated.

Realizability means that the market segment chosen by the enterprise is easy for people to enter, and it can occupy the market segment through appropriate marketing mix strategies based on the human, financial, material and technical resource conditions possessed by the enterprise.

Profitability means that the selected market segment has sufficient demand and has certain development potential, enabling the company to win long-term and stable profits.

Difference means that after market segmentation, the needs of consumers in each market segment are different, and market segments can respond quickly and sensitively to changes in any element of the company's marketing strategy.

The single factor method is a method of segmenting the market based on a certain factor that affects consumer demand.

The comprehensive factor method is a method of comprehensive classification based on two or more factors that affect consumer demand.

The series factor method is a method that uses two or more factors to segment the market one by one according to a certain order. The process of segmentation is a process of comparison and selection of sub-markets.

Market concentration means that an enterprise only selects one market segment, produces only one type of product, supplies a single customer group, and conducts centralized marketing.

Advantages: The company obtains many economic benefits through the specialized division of labor in production, sales and promotion. If the market segment is filled properly, the company's investment can earn high returns.

Disadvantages: Intensive marketing has greater risks than ordinary marketing, such as encountering a downturn in a certain market segment or a competitor entering the same market segment, etc.

(1) The enterprise has the advantages to engage in professional operations or win in this market segment

(2) There are no competitors in this market segment

(3) Limited by financial capacity, only one market segment can be operated

(4) Prepare to use this as a starting point and expand to more market segments after success.

Selecting specialization means that the enterprise selects several market segments as target markets that have good profit potential and structural attractiveness, and are in line with its own goals and resource conditions. Among them, the relationship between each submarket and other attractive submarkets is There is less contact.

Advantages: It can effectively diversify business risks. Even if the profitability of a certain sub-market is not good, profits can still be made in other sub-markets.

Disadvantages: Diversified operations lead to the company's focus being dispersed and unable to achieve its best

Product specialization refers to a company's concentration on providing one type of service to various types of customers

Advantages: Enterprises focus on the production of a certain type or type of product, which is conducive to the formation and development of production and technical advantages, and establishes an image in this field.

Disadvantages: When this field is replaced by a brand new technology and product, product sales are in danger of declining significantly.

Market specialization refers to a company specializing in a variety of products that meet the needs of a certain customer group.

Advantages: There are many types of products operated professionally in the market, which can effectively disperse business risks.

Disadvantages: Due to the concentration on a certain type of customer, when the demand of this type of customer declines, the company will also encounter the risk of declining revenue.

Market comprehensiveness refers to companies producing a variety of products to meet the needs of various customer groups.

Market segment 1 Market segment 2 Market segment 3

The attributes of the product itself and the benefits it brings to consumers will make consumers realize the positioning of the product.

Consumers are very concerned about price and quality when purchasing certain products.

Every product has its purpose, but not every product is positioned according to its purpose.

Enterprises always try to direct their products to appropriate users or a certain target market in order to create a suitable image based on the characteristics of the target market.

Products can generally be divided into three categories: low-end, mid-range and high-end. Enterprises can select samples according to their actual conditions.

When positioning the product, you can focus on aspects related to competition.

The key to this positioning principle is to highlight the company's advantages, high technical reliability, convenient and rapid after-sales service, and other factors that are attractive to target customers, so as to do everything possible to highlight its image in the competition.

The principle of multiple factors refers to positioning the product from multiple levels or based on multiple factors, so that the product gives consumers the feeling that the product has more features and has multiple functions or efficiencies.