1. Deliver certainty to sales targets

2. Professional lines

1. Use three types of information to convey danger signals

2. The promise of generous returns

3. Fair and credible commitment

1. “Medium novelty” of project introduction

2. Make the other party feel that he needs this product

This is the first step in the entire sales process and requires clearly communicating some key information to potential customers before the sale is made to build their confidence and interest in the product or service you are selling. These include the following points:

1. Deliver certainty to sales targets: This step is mainly to demonstrate your professionalism and grasp of the product you are selling, so that they can feel the existence of certainty. For example, you can demonstrate your expertise and experience to clients by crafting some professional lines. These lines should be short and effective, target specific areas of expertise, and break through specific barriers to help you better connect with your customers.

2. The focus of professional lines is to convey professionalism quickly and efficiently, and at the same time, target specific groups of people and analyze specific issues in detail, so that you can connect with customers more effectively and resonate in the shortest time.

After demonstrating your professionalism and assurance, the next step is to get the other person interested in your product or service. In order to do this, you need to grab their attention with some specific information. For example, you can convey some information about project risks (such as red flags), while promising some generous returns and fair and credible commitments to enhance the other party's trust and goodwill. These are all effective ways to stimulate the other person's interest.

After completing the first two steps, you have successfully generated your customer's interest and trust. Next, you need to introduce your product or service to customers, and make sure that your introduction meets the "moderate novelty level." This means your introduction should be neither over the top nor bland. At the same time, you need to emphasize certain key aspects of your product or service. These aspects should be new, breakthrough, and in line with industry practices and everyone’s usage habits. This kind of introduction can help you better stimulate customers' desire to buy and make them actively think about transactions.