That is, the current situation, the overall macro, external, and internal situation faced by the activity, needs to be combined with the brand, historical background, and social background to analyze the factors that affect the core topics of the plan.

It is the starting element for all content elements. Generally associated with brand strategy, marketing planning, and communication promotion plans. Guided by a clear and clear purpose, conduct overall and orderly control. The effect of the activity depends on the positioning of the purpose and the planning carried out according to the purpose.

KPI. The specificity of the purpose of the activity, the data requirements and the desired expected effects

Target audience, endorsers, participants or event partners. The target audience is the group of people the campaign hopes to reach. Endorsers are important guests or artists who provide support or endorsement

Refined theme (the main context and central line of a plan), style, key events/keywords, and specific content arrangement

Determine a scientific and appropriate time point/time period based on the nature, background, purpose, and content arrangement of the activity. At the same time, it is necessary to integrate brand information, seasonal solar terms and other information to arrange the time.

The right event venue needs to meet the optimal solution after comprehensive consideration of three aspects: execution, experience, and communication. Select the event location based on the nature and content of the event. At the same time, you need to consider the dissemination of the event venue and the environmental experience value to confirm the venue.

Need to include communication, publicity and promotion strategies, planning, media promotion, and planning content

Guide the top-level strategic plan from the strategy, then provide strategic planning, and then output the creative content of each section to achieve strategic production.

Creative solutions

creative copywriting

visual design

Scene design

Interaction/Experience Design

animated video

Schedule, activity process planning and design: explain clearly the steps and processes of fire activities, as well as operation plans and support plans

Space function planning, presentation, interactive experience layout, stage construction and other project atmosphere material planning, production and layout

Accumulate daily to solve overall coordination problems for customers and partners

Site resources

Content resources

Equipment resources

Material resources

media resources

Digital conference affairs

Investment resources, association resources