MindMap Gallery Complete event planning and communication case
This is a mind map about the entire event planning and communication case, including how to do it, how to implement it, etc.
Edited at 2023-11-21 12:55:46This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Complete event planning and communication case
whyHow to understand this event
01Event background
That is, the current situation, the overall macro, external, and internal situation faced by the activity, needs to be combined with the brand, historical background, and social background to analyze the factors that affect the core topics of the plan.
02Activity purpose
It is the starting element for all content elements. Generally associated with brand strategy, marketing planning, and communication promotion plans. Guided by a clear and clear purpose, conduct overall and orderly control. The effect of the activity depends on the positioning of the purpose and the planning carried out according to the purpose.
03Activity goals
KPI. The specificity of the purpose of the activity, the data requirements and the desired expected effects
what plan to do
04Participating people
Target audience, endorsers, participants or event partners. The target audience is the group of people the campaign hopes to reach. Endorsers are important guests or artists who provide support or endorsement
05Content theme
Refined theme (the main context and central line of a plan), style, key events/keywords, and specific content arrangement
06Activity time
Determine a scientific and appropriate time point/time period based on the nature, background, purpose, and content arrangement of the activity. At the same time, it is necessary to integrate brand information, seasonal solar terms and other information to arrange the time.
07Event location
The right event venue needs to meet the optimal solution after comprehensive consideration of three aspects: execution, experience, and communication. Select the event location based on the nature and content of the event. At the same time, you need to consider the dissemination of the event venue and the environmental experience value to confirm the venue.
08 Event Communication
Need to include communication, publicity and promotion strategies, planning, media promotion, and planning content
09Strategic Creativity
Guide the top-level strategic plan from the strategy, then provide strategic planning, and then output the creative content of each section to achieve strategic production.
Creative solutions
top strategy case
Project solutions
creative execution case
creative copywriting
slogan
Host word exchanges and speech drafts
Video scripts, program scripts
Other screen copy
visual design
Theme logo, mascot
Main KV
Programs, ritual props, interactive experience design, gift design
Extended material design, large screen
Scene design
Interaction/Experience Design
animated video
how to implement
10Process planning
Schedule, activity process planning and design: explain clearly the steps and processes of fire activities, as well as operation plans and support plans
11 Venue layout
Space function planning, presentation, interactive experience layout, stage construction and other project atmosphere material planning, production and layout
12Resource integration
Accumulate daily to solve overall coordination problems for customers and partners
Site resources
Hotels, convention and exhibition centers, auxiliary hospitals, sports venues...
Scenic spots, test drive venues, parks, art experience spaces
Content resources
Endorsement by dignitaries
Academic circles
Showbiz
On-site personnel: show director, etiquette, model, host, security, simultaneous interpretation, shorthand, part-time job, makeup, photography and videography
Equipment resources
AV equipment
Interactive experience equipment, program props, ritual props
Stage design, booths, trusses and other materials
Simultaneous interpretation equipment, etc.
Material resources
Advertising resources, quick printing
Gift customization, etc.
media resources
Traditional media/advertising (print media, television, newspapers, outdoor advertising, subway advertising, etc.
New media/self-media (online media, Sanwei Dooshu Kuai Bhu
Digital conference affairs
Investment resources, association resources