Research how existing successful habit-forming products solve user problems

Write user story experiences

5 questions

What do users really need? What pain does your product relieve? (Internal trigger)

What do you rely on to attract users to use your service? (External trigger?)

What is the simplest action a user can take when expecting a reward? How can the product be simplified to make this action easier? (action)

Are users satisfied with the rewards they receive, or do they want more rewards? (variable rewards)

What “little investments” do users make in your product? Do these inputs help load the next trigger and store value so that the quality of the product improves during use? (investment)

Identify user

Analyze user behavior

Improve product

A new behavior that few people see or do, but that will ultimately satisfy a mass market need—and lead to breakthrough habit-forming opportunities in the future

external trigger

internal trigger

The less complex a behavior is, the more likely it is to be repeated

How to take action

Theories/effects that influence motivation

Main forms of expression

Application of reward

Remaining Issues: Understanding the Distinction between Limited Variability and Infinite Variability

The more time and energy users invest in a product or service, the more they value it.

ikea effect

People will try to be consistent with their past behavior

People always avoid cognitive dissonance

This stage encourages users to invest something of value into the system to increase their likelihood of using the product and completing the addiction model

Users will invest in the product only after enjoying various rewards.

User investment in the product can improve the service quality of the product, increase the possibility of users using it again, and also cause the storage value to grow naturally in the form of content, data, followers, reputation or skills, etc.

User investment can cause the user to restart the addictive cycle by loading the next trigger, thereby increasing the likelihood that the user will repeatedly enter the addictive cycle.