MindMap Gallery Fogg Behavior Model complete reading notes
The book "Fogg Behavior Model" tells us that as long as we choose the right method, almost any change is possible. Through behavioral design, we build mini habits and design simple methods to change your life. So this is also a book about life change. Behavioral design can cope with any challenge and is worth your careful study. When we look at the world from the perspective of "behavior is a puzzle to be solved", we will find that there is a lot of room for us to use in behavioral design. Understand the Fogg behavioral model, all behaviors can be designed. It’s about becoming the person you want to be and creating the kind of families, teams, communities and worlds we want to live in.
Edited at 2023-11-20 11:38:08This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
"Fogg Behavioral Model" Complete reading notes
The value of behavioral design
The right way to change
Understanding human behavior
Design simple ways to change your life
Start with small changes first
1. Can use fragmented time
2. You can start changing immediately
3. No need to worry about failure
4. Can also eat big whales
5. Can be done without relying on motivation or willpower
5 reasons
Sow the seeds of mini habits
Let the change take root
The key to unlocking the mysteries of behavior
small step approach
1. anchor moment
2. new microbehavior
3. instant celebration
Fogg Behavioral Model
Model
Fogg Behavioral Model
B=MAP
understanding behavior
can influence behavior
observe the world
very funny
Can help analyze behavior
elements of behavior
motivation
The stronger
The more likely the behavior is to do
Behavior
easier
more likely to become a habit
Motivation and ability must be closely coordinated
hint
no prompt
No behavior will occur
method
How to design behavior
mini habits
step
Solve behavioral problems
Check behavior
1. hint
2. ability
3. motivation
behavioral design steps
1. Clarify a desire or outcome
2. Explore behavior options
behavioral clusters
wave the magic wand
What actions would you like to take that can be completed in one go?
What new habits do you want to develop?
What habits do you want to end?
Find as many behavioral options as possible
3. Match yourself to specific behaviors
Three golden standards of conduct
Actions can make wishes come true
Want to do this behavior
can do this behavior
behavioral matching methods
focus map
first round
Not consider
feasibility
reality
only consider
influence level
second round
focus
feasibility
reality
no longer consider
influence level
choose
4. Start with mini habits
behavior becomes small
Getting Started
downsize
5. Find the "right" hint
design
6. celebrate success
7. Eliminate roadblocks, duplication and expansion
implement
Three factors that influence behavior
Element 1: Motivation
5 reasons why motivated behavior is hard to change
1. The motivation is complicated
three sources
figure
what do you want
a person's inner
action
benefit or punishment
Behavioral
situation
Everything they are doing
PAC villain
2. Motivation will quickly fall back after peaking
3. Motivation fluctuates very frequently
4. Apply motivation to the pursuit of abstract concepts
Unable to produce results
5. Motivation alone cannot achieve long-term change
3 misunderstandings about behavioral matching
1. It's all based on guesswork and no rules.
2. Find inspiration online
What others do may not necessarily work for you
3. Copy your friends’ successful experiences
The key to lasting change
Match yourself with the behavior you really want to do
Fogg Principle 1: Help people do what they already want to do.
Element 2: Ability
Easy to do analysis
Motives are unreliable
Ability is very reliable
Find behaviors within your capabilities
Simple
Simple behavior change
simple enough
achieve change
repeat
Behaviors become easier to do with repetition
Five factors of ability
1. time
2. funds
3. physical strength
4. brainpower
5. schedule
What makes this behavior difficult to do?
Easy three ways
figure
Improve skills
query learning
Repeat exercise
situation
Get tools and resources
action
Make the behavior small
Getting Started
downsize
Design mini habits
Element 3: Tips
decisive factor in behavior
Designing good prompts is key
Behavior will not occur without prompts
3 common tips in life
figure
Take action through reminders from yourself or others
situation
Prompts for action by something in the surrounding environment
Effectively designing contextual prompts is a skill
Prompt failure situation
The prompt will be invalid in the area within the action line.
action
Use existing schedules to prompt follow-up actions
Action reminders are even better
anchor point
Tips for Designing the Right 3 Steps
1. Determine your anchor point
2. Anchors and gold behavior connections
test method
try to make adjustments
3. Optimizing Anchor Points with "Last Action"
The last action of the anchor behavior
other
best anchor point
Design “passing habits” for yourself
Best tips for users
There are almost no products and services that do not rely on user behavior
The success of products and services is inseparable from the right tips
Get users to take action at the right time
pearl habit
Take things that were originally annoying, Transformed into wonderful reminders.
practise
Design customized prompts for users
Analysis of difficult habits
Create mini habit recipes based on an existing habit list
Create "Pearl Habits" that will turn negative situations into positive ones
positive emotional behavior solidify
The nature of behavioral design
It's emotional design
Habits come from feeling good emotions
After behavior produces positive emotions will move to the right side of the spectrum
Non-automated and fully automated
Celebrate success and solidify habits
About celebrating
Celebrating Nourishing Habits Garden
want reward
in action
the moment after the act ends
It's a celebration
real time feedback
Not an incentive
There is a delay
Celebration is the best technique
create positive feelings
and incorporate it into new habits
principles of celebration
Timely and simple
Perform the sequence of behaviors you want to turn into a habit
celebrate immediately
Attention to detail
Celebrate immediately after the behavior is completed
Pay attention to the intensity of the emotions you feel while celebrating
solidified habits
It’s been a while since I completed a new habit
Want to expand the scale of habit formation
Fixed habits require repeated practice
way to celebrate
Find the most natural way to celebrate
1. Scenarios for successfully applying for your dream job
2. office scene
3. Winning scene
Different celebration methods in different scenes
1. public location
2. private occasion
A powerful way to celebrate
Keep at least one with super powerful effects
Deal with habits that need to be fixed very quickly
time to celebrate
1. A time when you remember to implement a new habit
2. The moment you are implementing a new habit
3. The moment you just complete a new habit
Reasons to celebrate
1. This is how behavioral systems work
2. Celebration is a skill
3. you are doing something worth celebrating
Celebrating the Blitz
Notice the times when you perform well
Reinforce these good behaviors through celebration
Celebrate your small successes
Celebrate the little things to feel successful quickly
The feeling of success is a powerful catalyst for change
Feel the glow exercise
different ways to celebrate
Try "Celebrate Blitz"
Remind yourself that the best changes come from feeling good
High frequency small success alter natural growth
Start from where you want to change
The size of success is not important
when people feel successful
overall motivation level will be greatly improved
Habit forming factors
1. person who performs habits
2. habit itself
3. situation
habit development process
1. Growth category
Behavior remains unchanged
but did more
2. Breeding type
create positive feelings
intensely increase other
Habit changing techniques
1. behavioral processing
For example
Identify a large number of behavioral patterns
Match behaviors and habits that can make your wishes come true
Make the behavior easier to do
The essential
Know how many new habits you can form at one time
When can more be added?
Guidelines
focus on interest
things of interest
Start by developing 3 super simple habits
embrace diversity
Getting Started
downsize
Diverse options help you understand which approach is best for you
stay flexible
2. self-insight
For example
Be clear about your desires or expected outcomes
Understand what motivates you
The essential
Know which habits are meaningful to you
Help you become the person you want to be
Help you realize an important wish
3. step by step
For example
How to analyze problems and troubleshoot
No effect is visible during the process How to correct the cultivation method
How to practice habits
The essential
Know when to push yourself
Beyond mini habits
Make habits more difficult
Adjust the difficulty of the habit
Don't put too much pressure
If you want to do more, don’t limit yourself.
Let your motivation tell you what to do
How much to do
How to do it
if done a lot
Be sure to celebrate your hard work
Emotional signs find boundaries
when you feel tired
Make it more difficult
4. situational design
The essential
Redesign the situation
Make habits easier to follow
change environment
Reduce the surrounding environment and Friction of Good Habits
How to make habits easy to execute?
What makes habits difficult to implement?
guide
Invest time in designing situations
Habits are easier to implement
Adjust while executing
Boldly question tradition
Buy the equipment you need
5. Mentality adjustment
For example
by celebrating success
The most important mentality adjustment skills
Open, flexible and curious
able to lower expectations
Be patient and confident in the change process
The essential
embrace new identity
Complete who you are with one or more identities you want to embrace
Attend events that bring together products and services from people with new identities
Learn the lingo and know who the experts are
Wearing a T-shirt also shows your identity
Update social media pages
Teach others and be a role model
Behavior change system program
Three types of habit problems
1. mountain climbing habit
requires effort to maintain
Very easy to interrupt
2. Downhill Habit
easy to maintain
hard to stop
Behavior change system program
3. free fall habit
Difficult to stop unless you seek help from an expert
How to make something difficult to do?
消除有效提示
削弱习惯动机
three stage steps
Stage one: Create new habits
Tips for change
change of identity
Stage two: end old habits
1. want to terminate Habits are more specific
1. Write down a summary of the habits you want to stop
1. The easiest one
2. The most certain thing that can be done
3. Most no big deal
2. Lists help change general habits specific habits
2. behavioral design
hint
focus on prompts
1. Remove tips
2. Avoidance tips
Don't go
don't approach
Do not allow implantation
avoid using
3. Ignore prompt
ability
redesign capabilities
increase required time
increase required funds
Increase physical strength required
Increase required brainpower
Important schedule conflicts
Let habits conflict
motivation
Adjust motivation
weaken motivation
Let the habit fall below the action line
Increase disincentive factors
3. Lower standards
Start with a little change
Set a shorter time period
For old unwanted habits
shorten duration
Reduce reps
reduce intensity
Stage three: New habits replace old habits
1. Replace specific habits
found one
1. easier to execute
2. More motivated
three standards
1. Actions can make wishes come true
2. Want to do this behavior
3. can do this behavior
Match gold behavior
Influence
motivation
ability
2. Remap prompt to replace habits
when prompted
implement new habits
If you forget, you can practice it again and again.
replace
celebrate
Not an old habit
When unable to map
The choice is not a golden act
3. Ability to adjust simultaneously and motivation to replace
Make old habits harder to do
Make new habits easier to do
Make new habits more motivated
Focus on any area
Helps complete replacement
Implement four adjustments at the same time
Can be replaced more completely
4. Find alternatives to bad habits new habits
Find new and better habits
Try limited replacement
If you try it for three days first
Return to stage 1 and choose another
behavior change system
Many methods are provided
Every bad habit problem is unique
Solve one knot at a time
The methods to solve them are the same
The key is to keep continuing
behavioral design
Not pursuing an independent outcome
Instead, continue to explore towards a better self.
group behavior design
To change others, you must adhere to two principles
Fogg Principle 1: Help people do what they already want to do;
Fogg Principle 2: Help people feel successful.
Fogg's Principle
Three ways to change group behavior
1. Design to change your own behavior and distance yourself from the negative influence of the group
2. Design with others to change your collective behavior
3. Design a change for others that will benefit them
Two identities that guide group behavior
Clarify one’s identity within the group
leader
share knowledge
Take the lead
ninja
Cleverly integrate into life and work
Others did not notice the design
Group Behavior Design Process
1. common aspirations
leader
Make a wish first
Be clear about what you want to achieve
ninja
State your goals directly
2. Explore behavioral options together
leader
waving magic wand session
behavior cluster table
Team of more than 20 people
ninja
Quietly wave the magic wand
Ask questions at the right time
3. Match golden behaviors to groups
leader
focus map
record a series of actions
find golden behavior
first round
first
Each person puts one on the vertical axis
Secondly
Adjust the up and down position in turns
until everyone is satisfied
second round
first
If you can do it, put it on the right side
If you can't do it, put it on the left
Secondly
Take turns to come forward to adjust
ninja
ask
Which idea can we allow ourselves to realize?
motivation
ability
4. Make the golden act right "Easy to do" for everyone
leader
Ask a question
What makes behavior difficult to do
How to make actions easy to do
ninja
exploratory questions
What makes this difficult?
5. Tips for finding golden behaviors
leader
Use mini habits strategy first
Ask the group again
Where is the best place to put this habit in your schedule?
Is there anything in your existing schedule that prompts this new habit?
Groups can explore options
Everyone can choose their own anchor point
ninja
Ask a question
What do you think would be a better reminder of this?
6. Celebrate successes to reinforce habits
leader
Three ways to harness the power of “glow”
1. Enabling groups to understand how emotions drive habits
2. You can be a source of "glow" in the group
3. Groups celebrate someone's good habits
ninja
Initiator of celebrating the places where others “shine”
Use questions to reinforce habits
How does this good behavior make you feel?
2 Characteristics of the Most Emotionally Powerful Feedback
It's relevant to the area you care about
It has to do with areas where you feel unsure
Stimulate huge "glow" spots
7. Work together to eliminate roadblocks and duplication
leader
troubleshooting sequence
Start with tips
Choose behavior again
What you really want to do
ninja
View tips
Start with tips
ability to examine
Make a fuss about motivation
Scenario practice of group behavior design
family
Successfully Coping with Learning Disabilities
Work
Reduce the stress of working in a hospital
behavioral design
Behavior
is a puzzle to be solved
Able to meet any challenge
1. behavioral design principles
2. Mini Habits Strategy
3. change skills
Stage one
Stage three
Stage 2