Each social media platform, such as Xiaohongshu, Bilibili, Douyin, etc., has its own unique user habits and content presentation methods.

Understanding the characteristics of each platform is crucial to crafting content that’s appropriate.

For newbies, focusing on one platform and deeply understanding its features is a more effective strategy.

Even for experienced content creators, it can be difficult to succeed on every platform at the same time.

TikTok users often stumble upon videos by swiping up and down while browsing content, which is significantly different from other platforms.

Therefore, on Douyin, content needs to grab the audience's attention quickly because the audience is not prepared in advance to watch the specific content.

For example, in Xiaohongshu and Bilibili, users usually choose to watch videos through the cover, which means they have certain expectations about the content they want to watch.

This difference affects users’ viewing habits and acceptance of content.

On TikTok, content creators should strive to create videos that quickly grab users’ attention.

Understanding the “off-guard” viewing habits of Douyin users is key, and videos should engage viewers from the start.

commercialize

Building a personal brand

Public domain traffic

Content structure

Application of social elements

content differentiation

The video reminds viewers not to simply equate Douyin with Moments, but to recognize the differences in structure and target audience between the two.

It’s important to understand the nuances between these platforms when it comes to content creation and marketing strategies.

Video tags involve multi-dimensional information of video content, such as visual, auditory, and even emotional information.

The Douyin platform will push content based on these tags, which are not limited to obvious categories (such as beauty, daily life) but are more detailed and complex.

For example, if you watch a video that contains a blackboard, this visual information may be used to serve up more videos with similar elements.

This algorithm considers similarities and behavioral patterns between users.

Douyin will analyze the user's device value, geographical location and other information to infer the user's spending power and preferences.

If two users (A and B) have similar interests and backgrounds, one user's reaction to a video (such as likes) may affect the other user's video push.

Account tags are based on a user's interest in a specific account.

If a user frequently interacts with an account (such as watching videos, liking, and commenting), Douyin will remember this preference and may push content from this account to the user more frequently.

These three push paths do not work in isolation, but cooperate with each other to jointly affect the push of content.

The influence of different paths in the push process may vary and be adjusted based on the user's real-time behavior and preferences.

This push mechanism is designed to provide a more personalized user experience and ensure the content is relevant and engaging. Understanding these push mechanisms is especially important for video creators because they directly impact the visibility and audience reach of their content.

One of the reasons for Douyin’s popularity is that its content is intuitive and easy to understand. Users are often reluctant to engage in deep abstract thinking while browsing.

Similar to a movie script, Douyin content is mainly based on visible actions and dialogues rather than inner complex psychological activities or abstract concepts.

On Douyin, concise and straightforward expressions are more popular than complex terminology and abstract concepts.

This way of expressing the information makes it easier for most people to understand and accept it.

Directly showing the actual effect of the product or content is more effective than simply describing it in words.

For example, show the practical uses and features of an umbrella rather than describing it in too much technical detail.

Content should be created with the needs and preferences of the majority of users in mind rather than focusing on a few individual cases.

Continuously do things that are most likely to be correct and pay attention to universally applicable rules and methods.

As a short video platform, Douyin is fundamentally different from previous picture or text platforms.

Leverage the visual and ephemeral nature of TikTok to create engaging, easy-to-digest content.

TikTok videos are usually short, allowing users to consume a piece of content in a short period of time. This rapid content consumption model meets people's need for instant gratification in modern society.

Douyin’s algorithm recommends content based on user behavior (such as viewing time, likes, comments, etc.) so that each user can see videos that may be of interest to them. This personalized recommendation increases the likelihood that users will become immersed in the platform.

Due to the diversity and creativity of the content, users can constantly discover new and interesting videos, and this sense of freshness is an important factor that keeps users browsing.

Douyin's interface design is simple and intuitive, allowing users to easily browse and switch videos. This seamless experience makes it easier for users to stay in the app for a long time.

Users can not only watch videos, but also interact with them through likes, comments and shares. This interactivity increases users’ sense of participation and community belonging.

Video content is often designed around multiple "points of interest" that attract the user's attention, and these points of interest advance quickly to keep the audience's attention.

Douyin uses its loyal fan mechanism to encourage content creators to avoid content homogeneity, that is, constantly copying other people’s or their own content strategies.

This mechanism encourages bloggers to create more diverse and original content to attract and maintain the attention of loyal fans.

The iron fan mechanism is designed to prevent a few large bloggers from overly occupying platform traffic, so that the traffic can be distributed more fairly to other bloggers, especially newcomers.

This helps increase the visibility and influence of potential newcomers on the platform.

The iron fan mechanism actually creates a more friendly environment for newcomers, because it makes it easier for powerful newcomers to obtain a part of the traffic.

Before the iron fan mechanism, it was difficult for newcomers to gain significant attention, but now there are more opportunities.

By diluting the traffic of top bloggers, the platform provides more exposure opportunities for newcomers and powerful creators.

At the same time, this redistribution of traffic also creates more opportunities for paid traffic on the platform (such as advertising and live broadcast room promotion).

Douyin also launched the Tie Fan Tong function to help content creators better maintain and manage their iron fan groups and further enhance their connections with fans.

Possess a specific skill such as photography, sculpture, yoga, dance or baking.

Such people stand out on TikTok because of their unique talents and skills.

Have experienced a unique life journey or have rich life experiences.

For example, those with special backgrounds or stories, such as those who have been in prison.

Have deep professional knowledge and understanding in a certain field.

Have your own worldview and knowledge system and be able to provide in-depth insights in the professional field.

Possess unique resources such as a private yard, factory, or other unique locations and supplies.

Resources like this provide a unique context and material for creation.

Have professional video production skills, such as photography, editing, directing, etc.

This type of person has an advantage due to their professionalism in producing content.

Even ordinary people have advantages because of their optimistic and positive attitude towards life and their deep insight into the details of life.

I am willing to invest a lot of time in creating content that showcases the small blessings in ordinary life.