"Low growth rate and high quality" bring the possibility of "intensive farming" to the maternal and infant industry.

The increase in the migrant population and independent small families formed by new parents have added more necessity to the maternal and infant industry.

The normalization of the epidemic accelerates the online adoption of maternal and child care

offline

on-line

Product segmentation

Diversification

Quality

High-end

The online maternal and infant platform promotes the transparency of the entire industry through [content, tools, and community], allowing more parenting family groups to concentrate online

Qinbaobao is the only maternal and infant platform in the country that comprehensively covers family user groups.

Focus on specialization

"Pure environment" "Strong purchasing power"

Stage 1: Grow from a photo album tool to a parenting platform

Stage 2: Transform into a maternal and infant platform with huge space for consumer goods

brand advertising model

Free brand model

Accurate traffic

Content customization

The birth rate has dropped, but the total number is still considerable;

Upgrading of consumption power and consumption quality stimulate the maternal and infant market to continue to rise

A high proportion of young and highly educated parents advocate scientific child care, and refined feeding brings more refined demands in the maternal and infant market.

Pain point: Lack of parenting knowledge

High-end

streamline

personalise

Milk powder category trends

Diaper category trends

Supplementary Food Category Trends

Baby products category trends

Learning parents: grow with their children in the process of raising children

Try our best to provide the best quality of life for our children

Advocating scientific parenting methods

Points of difference in raising children across generations: food, clothing and education

Anxiety about parents’ time squeeze and financial pressure

Anxiety caused by lack of parenting knowledge and experience

Choice anxiety caused by numerous products and varying quality

Early accumulation of parenting knowledge

Content preferences

eat

wear

use

Play

Mother and baby services

Mommy products

Online 73%

Online and offline overlap 91%

Segmentation

Follow content

The mentality and energy investment are more relaxed

Afraid of the child getting sick or not taking good care of the baby, worrying about problems

Want the best for your children but lack guidance

Maternal and infant products on the market are being updated, and sometimes you don’t know how to choose.

1. Build a solid marketing infrastructure

2. Build a marketing center within the enterprise itself

3.1 Build a content marketing position

3.2 Embed marketing into the operating network

The traffic dividend of channels has long since disappeared, and cheap and high-quality traffic no longer exists. Against this backdrop, marketing has shifted from traffic resource ROI-oriented to a new era of Internet marketing that is operational content-oriented.

Media integration goes deeper

Social shopping guides run through public and private domains

Scenario marketing accurately detonates

Content marketing strengthens shopping mentality

Diversified empowerment of live streaming e-commerce

Short videos stimulate users’ desire to buy

Brands are becoming younger

E-commerce social platforms join forces