MindMap Gallery Week 1 Promotional Activity Management Summary
This is a mind map about the summary of promotion management in the first week, including encyclopedia tool summary, goal management, goal tracking, encyclopedia tool application, etc.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Week 1 Summary
Promotional event management
How to do promotional activities
Active
Data tracking, product atmosphere maintenance, secondary mobilization, and benchmark setting
Summary and review of shift handover meetings, communication and guidance for lagging employees
Before the event
Stocking, publicity, indicator decomposition, employee training, atmosphere creation
Clear weights, assessments, plans, indicators, activity rewards and punishments,
After the event
Atmosphere removed
Activity summary
Type of promotion
Counterpromotion: such as the entry of opponents, large-scale events of opponents, promotion openings, etc.
Small promotions: events lasting 1 to 3 days such as festivals, hot product promotions, flash sales on prescriptions
Large-scale promotions: If the event lasts for 5 to 15 days, an assessment plan and target assessment will be set.
Why do promotions?
Improve sales performance,
Enhance brand awareness
Increase employee income
Seize market share
Encyclopedia Tool Application
Activity data follow-up
Received total indicator allocation employee coefficient (by sales ability)
Follow Encyclopedia Express and forward employee group report tracking
Provide communication and guidance to lagging employees
Activity information inquiry
Encyclopedia Promotion Assistant
Project display atmosphere
Post-mobilization exam
Atmosphere layout upload
1~2 days before the event
Failed, needs rectification
How to conduct confrontational activities
Six Steps of Confrontation Activities
Understand the preparation progress
Place orders in advance
Resource collection
Staffing
Atmosphere layout
determination to win
Defend and seize market share
Increase brand influence
Reflect the improvement of our store’s performance
target tracking
performance
Set assessment plan
Explosive goods assessment
Daily report
Review incentives
Employees have clear goals
monthly goals
Single product assessment
management by objectives
Goal decomposition
Breakdown of regular store goals
Breakdown of contracted store goals
Breakdown of personal goals
Summary of encyclopedia tools
performance board
Comparison of two classes
Express
personal