Wondershare EdrawMind
MindMap Gallery Semiotics mind map
- 38
Semiotics mind map
This is a mind map about semiotics, including the definition of semiotics, the development and evolution of semiotics, the origin and basic theory of semiotics, etc.
Edited at 2023-11-14 13:53:32
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Semiotics mind map
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
- Recommended to you
- Outline
Semiotics
semiotic definition
Semiotics: the study of symbolic constructs and their correspondence to the constructs of thought
Chandler's "Semiotics for Beginners"
"Semiotics is the study of signs" to define semiotics
Umberto Eco
“Semiotics is the study of everything that can be considered a symbol”
Italian semiotician Petrilli
“Study the characteristics of human semiosis”, that is, human’s “meta-semiotic ability”
British female scholar of semiotics Wilby
We can call all the knowledge that makes symbols ‘speak’ and develop their meaning hermeneutics; we can call all the knowledge that identifies symbols and understands the rules of connection semiotics.
whitehead
Human beings look for symbols in order to express themselves. In fact, expressions are symbols.”
Purpose
Determine the scope of semiotics
""Zhao Yiheng defined semiotics in 1993 as: "The theory of meaningful activities. Without meaningful expression and understanding, not only people cannot exist, the "humanized" world cannot exist, but human thoughts cannot exist either, because we Only by using symbols can we think, or in other words, thinking is also a process of producing and receiving symbols. Therefore, epistemology, semantics, logic, phenomenology, hermeneutics, and psychology only involve one aspect of meaning activities, while semiotics. is a comprehensive discussion of meaning.
The development and evolution of semiotics
The foundation and explanation of semiotics in the first stage (first half of the 20th century)
Morris developed Peirce's theory into a system
Charles Peirce and Triadic Semiotics
Representational signs (expressions), expressive signs (expressing what is represented), and interpretive signs (expressing the interpreter's reaction)
Saussure's semiotics took the lead in maturing into a complete system before the 1960s.
The second stage - the formal rise of semiotics (1960s and 1970s)
The rise of structuralism
The Saussurean model is dominant
The influence of structuralism in literature, philosophy, humanities and social sciences
The intersection of semiotics and other trends of thought: Marxism, psychoanalysis, phenomenology/hermeneutics, etc.
The third stage - the evolution and integration of semiotics (mid-1970s to present)
The Emergence of the Pierce Model
Bakhtin and the Development of the Tartu Model
The contributions of forgotten founders
The open model of semiotics and the rise of poststructuralism
Diversity and integration of semiotics
The Origin and Basic Theory of Semiotics
The founder of linguistics: Samuel Becky and the Linguistics Course
Considered the founding work of modern linguistics and semiotics. Explain Becky's basic principles of the structure of language, the nature of signs, and linguistic semiotics
Semantics: Charles Peirce’s Triadic Semiotics
The theory emphasizes the relationship between the symbol, the thing represented, and the interpreter, which is described as a triadic relationship between the symbol, the object, and the interpreter.
symbol
Is a physical, perceptual, or mental entity that is used to represent or represent a concept, object, or thing. Symbols can be words, images, symbols, sounds, or any other form of expression in language. Symbols are the intermediaries through which the interpreter can establish a connection with the thing represented.
object
The object is the actual thing, concept or phenomenon that the symbol refers to or represents. Objects can be real-world objects, concepts, emotions, or abstract ideas. The purpose of a symbol is to express, represent or refer to an object.
explainer
The interpreter is the user of the symbol or the individual who interprets the symbol. The interpreter understands or identifies the object in terms of symbols and then translates it into his or her own ideas or understanding. Interpreters are the bridge between symbols and objects, they understand objects through symbols.
One of the key concepts of triadic semiotics is the emphasis on the interactive relationship between sign, object and interpreter. This theory emphasizes that symbols are not only a tool to represent or convey information, but are also closely related to the interpreter's perspective and background. This theory has profound implications for understanding language, communication, and the semantic and pragmatic aspects of symbols. Semioticians and linguists often use the concept of triadic semiotics to explain the complexity of language and symbols, and their relationship to thought and communication. This theory provides an important framework for understanding the many layers and complexities of semiotics.
Basic concepts of semiotics: signs, semantics, pragmatics, surface, middle and deep levels
subtopic
1. Symbol: A symbol is a physical, sound, image, text or other form of sign that represents a certain concept, object, emotion or idea. Symbols are usually produced through social conventions, and their meanings do not arise naturally but are given through culture and context.
2. Semantics: Semantics is a key concept in semiotics, which refers to the relationship between a symbol and the object or concept it represents. Semantics is the study of the meaning of symbols, including how symbols represent and convey concepts, and how people interpret and understand symbols. Semantics is the study of the inherent meaning and meaning of symbols.
3. Pragmatics: Pragmatics is another important concept in semiotics, emphasizing the use and effect of symbols. It involves how symbols are used in specific contexts and how symbols influence people's behavior and decisions. Pragmatics focuses on the functions and practical uses of symbols.
4. Surface, middle and deep: These terms are commonly used in linguistics and language theory, but they are also relevant to semiotics. Surface structure is the actual form of language or symbols, such as the literal text of a sentence. The middle-level structure involves the syntactic structure and grammatical rules of the sentence and is used to understand the structure of the sentence. Deep structure is the conceptual and semantic meaning of a sentence, including the ideas and information that the sentence conveys.
Structuralism and Symbol Systems
The Rise of Structuralism: Samuel Becky and Structuralist Thought
Structuralism attempts to explore the interrelationships (that is, structures) through which a cultural meaning is expressed. According to structural theory, the production and re-creation of a cultural meaning is through various practices, phenomena and activities as systems of signification to find out the deep structure of how meaning is made and re-made in a culture.
The structure of semiotic systems: language, culture, society and art
Semiotic structuralism emphasizes the structure and patterns of semiotic systems to help understand how symbols function and interact in culture, language, society, and art. This approach helps reveal the relationship between symbols and their importance in different fields
Language symbol system: Language is a complex symbol system whose structure consists of grammatical rules, vocabulary and syntax. Linguistic symbol systems convey ideas and meaning through speech and writing. Structural elements in language include phonemes, vocabulary, sentence structure, etc. Language is an important tool for human thinking and communication.
Cultural Symbol System: Culture is constructed of symbols and symbol systems, which include traditions, values, symbols, and rituals. The structure of cultural symbol systems is influenced by specific cultural contexts. Cultural symbols can include religious symbols, national symbols, traditional rituals and cultural expressions.
Social Symbolic Systems: Social symbolic systems involve social rules, institutions, and symbols used to organize society and communicate social values. Social symbolic systems include laws, government structures, social hierarchies, and social norms. The structure of social symbols is crucial to the organization and functioning of society.
Art symbol system: Art is a creative symbol system that includes painting, music, literature, drama and other forms of expression. The structure of an artistic symbol system involves the artist's creative process, the way symbols are arranged and combined, and the viewer or reader's interpretation.
Influence of structuralism: linguistics, literary theory, sociology
Poststructuralism and complex symbolic interpretation
Roland Barthes and the Theory of Poststructuralism
1. Text interpretation and polysemy: Barthes believes that text is polysemy, and it can be understood and interpreted in different ways by different readers. He emphasized the polysemy of text and put forward the view that "text is an infinite combination of words", that is, the meaning of text can continue to evolve and expand.
2. Death of the Author: Barthes proposed the idea of "death of the author," arguing that the meaning of a text should not depend on the author's intention or context. He believed that texts should be interpreted and understood independently of their author.
3. Deconstruction of text: Barthes's poststructuralism emphasizes the method of deconstruction, trying to reveal the implicit structure and power relations in the text. He encourages the analysis of contradictions, metaphors, and symbols in texts to reveal the text's inherent complexities and underlying meanings.
4. The power of language and symbols: Barthes focuses on the power of language and symbols, believing that they can be used to manipulate and influence people's thinking and behavior. He studies the use of symbols in areas such as advertising, media and political speech to reveal how they shape social consciousness.
5. Ambiguity and instability: Barthes emphasizes the ambiguity and instability of text, believing that the meaning of text is fluid and dynamic. He opposed fixed and stable interpretations of texts and advocated their continuous evolution.
Ambiguity and power relations
1. Power Relations: Poststructuralist theory focuses on power relations in symbolic systems, that is, how symbols are used to express and consolidate social and power structures. Symbols can be used to convey power, control information, shape perceptions, and influence behavior. In society, certain symbols and texts may be used to maintain and reinforce power structures, while other symbols may be used to challenge or subvert these structures.
2. Deconstruction of signs: Deconstruction is a key method of poststructuralism that aims to reveal power relations and ambiguity in texts and signs. Deconstruction challenges the stable interpretations and power structures of a text by analyzing its implicit structures, metaphors, and contradictions. It emphasizes the complexity and internal contradictions of symbols and how they are used to assert and challenge social power.
3. Social Construction and Symbols: Poststructuralism believes that society and culture are formed through the use and construction of symbols. Symbols are not only tools for cultural expression, but also manifestations of social relationships. The existence of ambiguity and power relations affects how symbols are used and interpreted, as well as their role in society.
The role of interpretation: reader, spectator, and text
Cultural Semiotics and Social Semiotics
Representative figures of cultural semiotics: Claude Lévi-Strauss and cultural analysis
Perspectives and Developments in Social Semiotics: Erwin Goffman and the Social Role of Symbols
The intersection of semiotics, sociology, and cultural studies
The future direction of semiotics
Trends in contemporary semiotic research
Interdisciplinary Research and Digital Semiotics
Frontier areas and challenges of semiotics
The role of interpretation: reader, spectator, and text
Semiotics and Design
relation
importance of symbols
Design is a process of conveying information, meaning and emotion through symbols and visual elements. Semiotics helps designers understand the meaning, cultural context, and communication methods of symbols.
Design History
Interpret design language and symbology
Reveal cultural and social values
Rethinking design and power relations
Provide multiple perspectives
Compare styles from different periods
Graphic Design
brand design
significance
Interpret design language and symbology
Reveal cultural and social values
Visual Communication and Symbol Design
Brand identity and logo design
Cultural and social background considerations
central theme
theme
theme
theme