iv.5.1. Formulate: Innovate with brainstorming and synecdoche to create more plans

iv.5.2. Evaluation: Starting from qualitative and quantitative aspects (constraints must be considered, overall benefit assessment must be used, tangible and intangible factors must be considered, and benefits and losses must be considered)

iv.5.3. Select: Choose the best one or more

v.1.1. Long-term plan: describes organizational direction and approach

v.1.2. Short-term planning: focus on the recent actions of each department

v.2.1. Business plan: long-term is business investigation and development; short-term is business specific arrangements

v.2.2. Financial planning: studies to promote business activities from the provision of capital

v.2.3. Personnel planning: ensuring human resources

Serve business plan

v.3.1. Strategic planning: aiming at long-term goals and focusing on collective coordinated development

v.3.2. Tactical plan: Tactical emphasizes that short-term action plans of various departments serve the strategy and are its implementation.

v.4.1. Specific analysis: have clear goals

v.4.2. Guiding analysis: only point out the key points and give actors greater discretion

v.5.1. Procedural planning: similar problems occur frequently and can be solved through past experience

v.5.2. Non-Procedural Planning: Uncommon problems that require adjustments to solve

i. Economic environment, political environment, natural environment, technological environment, social and cultural environment

i. Research on competition among existing enterprises; research on new entrants; research on substitute producers; research on the bargaining power of buyers; research on the bargaining power of suppliers

i. ① Enterprises that are not in the industry but can overcome barriers to enter; ② Enterprises that can create synergy effects by entering the industry; ③ Enterprises that naturally enter the industry; ④ Buyers or suppliers that enter the industry through backward and forward integration

i. Basic activities: input logistics, production operations, output logistics, marketing and sales. Serve

ii. Ancillary activities: corporate infrastructure, human resource management, technology development, procurement

i. Overall market analysis: Need to define targeting and demand geographies

ii. Market segmentation: divided into several customer groups with different characteristics

iii. Determination of target market (three indicators to evaluate its market): market segment size and growth status; attractiveness of market segment structure; enterprise goals and resource status

iv. Product positioning: customer-centered, satisfying the target market

i. Cost leadership: Emphasis on lowest cost production

ii. Featured Advantages: Meet customer needs and make them feel important

iii. Targeting: Selecting a market segment or a group of markets and serving them

Reveal how companies create value for customers

ii.1. integrated strategy

ii.2. Diversification Strategy

ii.3. enhanced strategy

iii.1. Strategic alliance: cooperation between enterprises to utilize resources from each other

iii.2. Virtual operations: companies outsource non-expertise projects

iii.3. Selling core products: Enterprises concentrate a few advantages and then sell them to other producers for further processing through market transactions.

iv.1. Shrinkage strategy: cost reduction and corporate restructuring

iv.2. Divestment strategy: Get rid of unfit businesses

iv.3. Liquidation strategy: A company sells all or parts of its assets in order to realize the value of its tangible assets.

Use retreat to advance, use detours to be direct

i.1. Basic ideas of management by objectives

i.2. nature of goal

i.3. The process of management by objectives

ii.1. ① Organically combine long-term, medium-term and short-term plans to avoid uncertain results

ii.2. ②Make strategic planning and implementation more realistic

ii.3. ③ Strengthen the flexibility of the plan and improve the organization's adaptability

iii.1. Network diagrams are the basis of network planning techniques

iii.2. ①Can make overall arrangements and consider comprehensively

iii.3. Save resources and speed up progress

iii.4. Ability to evaluate in advance the likelihood of achieving goals

iii.5. Easy to organize and control, easy to operate