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mental model

This is a mind map about thinking models, including experience technology, SWOT model, PEST model, PREP model, SCQA model, etc.

Edited at 2023-11-09 17:14:21

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Outline

mental model

Experience and technology

Make judgments based on your own experience and knowledge learned

Disadvantages: prone to conflicts and falling into thinking traps

For example

Where there is life, there is hope

Rather Stick to your guns

Should the jade be broken into pieces or the green mountains should remain?

SWOT model

principle

The SWOT analysis method, that is, situation analysis, is to list the various major internal strengths, weaknesses, and external opportunities and threats that are closely related to the research object through investigation and arrange them in a matrix form, and then use the idea of system analysis to Various factors are matched with each other and analyzed, and a series of corresponding conclusions are drawn, and the conclusions usually have a certain degree of decision-making.

use

It can conduct comprehensive, systematic and accurate research on the situation of the research object, and formulate corresponding development strategies, plans and countermeasures based on the research results. SWOT analysis is often used to formulate group development strategies and analyze competitors. In strategic analysis, it is one of the most commonly used methods.

internal

S(strengths)

Advantage

It is an internal factor of the organization, specifically including: favorable competitive situation; sufficient financial resources; good corporate image; technical strength; economies of scale; product quality; market share; cost advantage; advertising campaign, etc.

W(weaknesses)

Disadvantages

They are also internal factors of the organization, including: aging equipment; chaotic management; lack of key technologies; backward research and development; shortage of funds; poor management; product backlog; poor competitiveness, etc.

external

O(opportunities)

Chance

It is an external factor of the organization, including: new products; new markets; new demands; removal of foreign market barriers; competitor mistakes, etc.

T(threats)

threaten

They are also external factors to the organization, including: new competitors; an increase in substitute products; market contraction; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

PEST model

use

PEST analysis refers to the analysis of the macro environment. When analyzing the external background of an enterprise group, the situation faced by the enterprise group is usually analyzed through these four factors.

P(Politics)

government

The political environment mainly includes political systems and structures, political situation, government attitudes, etc.; the legal environment mainly includes laws and regulations formulated by the government.

E(Economy)

economy

Key strategic elements that constitute the economic environment: GDP, interest rate levels, fiscal and monetary policies, inflation, unemployment levels, residents' disposable income levels, exchange rates, energy supply costs, market mechanisms, market demand, etc.

S(Society)

society

The biggest influence is the demographic environment and cultural background. The demographic environment mainly includes factors such as population size, age structure, population distribution, racial structure, and income distribution.

T(Technology)

technology

The technological environment includes not only inventions, but also the emergence and development trends and application background of new technologies, new processes, new materials related to the corporate market.

AARRR model

use

AARRR is a framework used to analyze user growth

practice

Under normal circumstances, in the early stages of a product, more attention will be paid to activation and retention, and then the monetization logic will be slowly verified. Customer acquisition and dissemination will only be considered when the product functions are relatively complete. It is recommended to focus on only one link in a stage so that we can see the effect more easily.

A（Acquisition）

Obtain

Users come into contact with and use our products through various channels, which is to attract new customers.

A（Activation）

activation

Among the users who came, some left and some stayed. We call the remaining users active users.

R（Retention）

retain

If this user often uses our product, it can be understood as retention

R(Revenue)

Realize

And letting users generate revenue for us is monetization

R（Referral）

spread

When users recommend our products to other users, it can bring us more user growth.

SCQA model

Situation S (Situation): briefly introduce the background information of what happened

Conflict C (Complication): What conflicts/difficulties occurred during the period

Question: What problems do these difficulties bring about, that is, what problems do we need to solve?

Answer A (Answer): What is our solution to these problems?

example

PREP model

use

Suitable for impromptu speeches to express opinions/provide suggestions

practice

First state your point of view → then give reasons → provide case evidence → reiterate your point of view!

example:

question

Are you going to join a big company or a small company as a fresh graduate?

Let’s talk about the point of view first

Enter a big company

Giving reasons

Large companies have more complete corporate systems and new employee training plans than small companies, allowing you to receive systematic training in the workplace. After accumulating experience on the platform of a large company, you can switch to a small company to increase your salary and reduce your dimensionality.

Case evidence

Outstanding graduates from 985211 colleges tend to find their first job in a large company. A certain classmate successfully entered Huawei after graduation. After working for a few years, he switched jobs to a second-tier large factory and doubled his salary. After graduation, another classmate was greedy for the high salary offered by a small company and rejected the offer from a large company. As a result, he worked overtime every day in a small company and held multiple positions.

Let’s talk about opinions

Is it better to join a big company just after graduation?

RIDE principle

use

Suitable for trying to persuade the other party to accept your suggestions

parse

R (risk) risk: What are the risks of not adopting your suggestion?

I (interest): What benefits will come from accepting your suggestion?

D (difference) difference: What is the difference between your suggestion and other people’s suggestions?

E (effect): throw out a negative shortcoming and enhance credibility

example

question

Advise friends not to speak nakedly

practice

R-Risk: If you resign now, the entire employment environment will be bad, and social security and medical insurance will be stopped. You can only get out but not get in, and you will be very stressed.

I-Benefits: If you are working while preparing for interviews with other companies, even if the interview does not go well, at least you will have a guarantee.

D-Difference: I have a colleague who resigned after listening to other people's words. I also advised her not to resign. As a result, it has been almost 3 months and she still hasn't found a job. Now she is very stressed.

E-Impact: If you switch to another company, the treatment and atmosphere may not be better than the current company.

RFMW model

use

User value model based on RFM model extension

parse

R (Recency) The time of the latest transaction: The largest R value means that the longer the transaction occurred, on the contrary, the closer the transaction occurred.

F (Frequency) Frequency of transactions: The larger F is, it means frequent transactions and an active user of the platform. On the contrary, the user is not active enough.

The total amount of M (Monetary) transactions: The larger M, the higher the customer value, and they are the key users of the platform.

W (width) transaction product width: The larger K is, the more categories the user purchases.

example