MindMap Gallery Publicity and Promotion Plan of New Media Operations Department
This is a mind map about the publicity and promotion plan of the New Media Operations Department, including video marketing, image promotion, etc. Hope this helps!
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Publicity and Promotion Plan of New Media Operations Department
video marketing
Marketing platform
Existing platform
Mainstream conventional platform
domestic
Youku, Tudou, 56wole, First Video, Ku6.com, Sohu Video, iQiyi, Tencent Paike
foreign
YouTube, facebook
short video
domestic
Weishi, Meipai, Miaopai, Wapai, Funpai, etc.
(Combined with the current speculative mentality of people who want to be stars, many Internet people have found their own online stage by virtue of their influence and number of fans.)
foreign
Vine
Own platform
Official website, WeChat public platform, Weibo, forum, etc.
marketing content
story marketing
The story of the development of Fruit Business
The story of shareholders and fruit business
For example: How did shareholders join the fruit business, and how did they feel after joining?
The story of executives and fruit business
For example: A day in the life of Mr. Yi
The story of employees and fruit business
For example: a day in the life of a store employee; a day in the life of a distribution center employee...
Documentary shooting, tracking and shooting in real time the warehouse management, fruit distribution, purchasing, and the strict and self-disciplined work style of the company's senior management. It can consolidate the company's image and make the public feel the company's inclusive and altruistic high-quality concept during their interactions with the company.
Fruit Master
Expert in playing fruit games
Fruit cutter
A stylish and convenient way to cut fruit
Fruit platter
fruit carving
Fruit delicacy making expert
Fruit nutrition juice combination
Fruit dessert gourmet
Cakes, salads, etc.
Delicious delicacies made with fruit
Instructional video
Explanation on fruit nutrition combinations
The launch of video programs with rich teaching significance is in line with the continuous improvement of people's material and spiritual life quality and the increasingly higher health requirements. Professionals will conduct research on the inherent functions of fruits, rich in essential elements for the human body, and edible fruits. Systematic explanation, the audience ranges from young women to housewives to the elderly
Fruit cutting video tutorial
Fruit platter fruit cutting video
Fruit animation teaching video in Chinese and English for young children
News hot video
Company news from Fruit Business
News reports on the fruit industry
Follow the party's line closely and seize the red theme, because the concept of the fruit business is to be a Chinese brand. With the nationalization and even globalization of the fruit business, the concept of the country is becoming more and more deeply imprinted on each customer. In the hearts of the people, shooting videos such as delivering fruits to the homes of veterans of the Anti-Japanese War can arouse the resonance of the people and greatly improve their reputation.
Fresh and interesting news
Various news and interesting things encountered by employees and customers
Interesting news in society
Use topic hype, event marketing or star effect, etc.
Wang Feng joins hands with the fruit business and many novel events that have emerged on the Internet
To spread word-of-mouth in the community, such as the 10-Second Singer, the 10-Second Dance King, and now the Diaosi Goddess, you can look for store employees who have special skills and love to express themselves to participate in filming or spontaneous filming.
shooting method
We can shoot it ourselves, or we can shoot it spontaneously and send it to us, and publish it after it is produced.
Advantages of video marketing
1. Fast collection
2. Good ranking
3. Large search volume
4. High conversion rate
5. Accurate goals
6. Interactive and proactive
7. Low cost
8. The effect is measurable
The purpose of video marketing
Let the public know that Fruit Business is a creative and high-end brand with goals; let customers realize that Fruit Business is a conscientious enterprise that pursues happiness; let customers understand that Fruit Business is a potential leader in the fresh food industry; let customers know that Fruit Business is a leader in the fresh food industry with potential; Employee leaders at all levels see the efforts made by the new media department
Video viral marketing
1. what - what content is delivered to consumers
Four key points should be grasped when operating video marketing
a. Entertainment
b. Hunting elements
Beauty visual economy
c. Emotional elements
Nostalgia, determination, family affection, friendship, love, or various insights in life and work, etc.
d. Creative elements
Characteristics of Internet Viral Videos
a. Advertisements should not be too obvious
b. Clear theme
c. Value
d. Short and concise
2. Where——What kind of communication platform to choose?
Choose mainstream communication platforms
3. How——How to conduct video viral marketing
a. Squeeze into the video rankings
b. Optimize video image search
c. Set “keywords” strategically
Video title, tags, description, etc.
d. Set tempting titles
For example: Funniest Videos of 2013
e. Celebrity effect
f. Combination of bidding and video
Image promotion
Features:
1. Low cost
2. Wide application
3. Spread quickly and in a wide range
4. Deep memory
form
1. Picture watermark
Make some exquisite and eye-catching watermarks, add them to some exquisite pictures, and upload them to forums and other platforms.
Note: At the same time, the watermark should be placed in a position that does not affect the overall effect of the picture, otherwise it will easily cause user disgust.
Case: Maopu Forum
2. Funny, funny type
Make some pictures that are light-hearted and humorous, funny and funny enough, and can touch the user’s laughter nerve.
Case: "The ever-changing little fat guy". With just one photo, he became famous all over the Internet
3. Story comic type
Express the pictures in the form of story comics
Case: The famous "Very Real People" used real people's photos and narration to create many real-life four-frame cartoons and spread them on the Internet.
4. Expression type
Make company or product information into very rich and cute expressions
Case: 915 mobile network series emoticon pack; Bubble Soldier; Tuzki.
5. Wallpaper type
Make beautiful computer desktop wallpapers
If we can allow users to set our corporate or product information on their desktop, they will definitely remember us deeply after a period of time. Moreover, good wallpapers will also be actively spread by various related websites and users.
6. Corporate LOGO
Use Fruit Camp's LOGO as a material to create some very beautiful and creative pictures for promotion. It will change when encountering important festivals or events, and it will be different every time.
Case: Google and Baidu