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MindMap Gallery Commercial and financial IP short video operation and hot-selling creation methods
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Commercial and financial IP short video operation and hot-selling creation methods
Commercial and financial IP short video operation and hit creation methods, paying attention to visual language are compulsory lessons for all new media. You must remember that the person opposite you is an uncle or a little sister from your neighbor. He is an ordinary person. You are telling him something in a simple and easy-to-understand way. You can start with "my" story and slowly Elicit the “I” perspective. It can also be a fable, a metaphor, a piece of news, an event, whatever.
Edited at 2023-07-28 22:44:53
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Commercial and financial IP short video operation and hot-selling creation methods
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Commercial and financial IP short video operation and hot-selling creation methods
Short video audience group
Investors, investors, businessmen, people who want to make a fortune, etc.
Target population
100 areas or issues that users are concerned about
peers
user comment
own understanding
I have no patience. If I don’t like it within 3 seconds, I will leave.
Don't like complex thinking and understanding, like to give direct results
I like videos that are positive, refreshing and rewarding, and don’t like negative videos.
Like videos that are relevant to you, useful and interesting
The essential motivation of the audience’s attention
Harvest investment opportunities and business opportunities
Investors thinking and reference
Gain business acumen and business thinking
Uniqueness and distinct labeling of the industry
Feeling of pleasure and gain
Get short flat pleasure, impact and conflict
Account positioning and personality
business positioning
business model
subtopic
Personal positioning
personality and image
subtopic
Content positioning
What content to post
subtopic
Analysis and application of benchmarking accounts
How to find a benchmark account
How to analyze benchmark accounts
Analysis of popular items
Account analysis
High-quality topic selection ideas
The topic is either extremely large or extremely small
Great (big self)
Industrial war, national scholars, brief history, patriotism, hatred of evil, truth, goodness and beauty
Minimal (ego)
Tiny individuals, entrepreneurs. closely related to the audience
Chasing hot spots
Anticipate hot spots and write in advance
Regular solar terms hotspots
Hot topics with fermentation patterns
Timeliness! be quick!
Investigate competing products first
Find multiple topic selection angles that fit the account’s positioning
Find the entry point most likely to explode
Is the entry point interesting enough?
Does the entry point cover a wide range of people?
Can the entry point break the circle?
Does the entry point match the account positioning?
Hot spots (attributes) Capital (business) attributes
The entry point must be deeper than others! Be interesting!
Good entry point
Willing to see useful crowd expansion
Such as wealth stories and money-making stories
Just like the video version of Making Money
A small chance for ordinary people to make a fortune in business
Focus on one point throughout the article to penetrate and penetrate
The entry point is clear and concise, and it runs through the whole article.
create conflict and contrast
cognitive conflict
Conventional cognition conflicts with contrary conclusion/truth
Argument from a controversial position
Conflict between two or more interested parties
banner
emotional conflict
Contradictions in popular sentiment
The expression of simple emotions
information conflict
Hot spot parsing or inversion
Conventional understanding conflicts with contrary facts/truth
mood
Admiration, adoration, appreciation, entertainment, anxiety, awe, embarrassment, boredom, calmness, confusion, desire, disgust, pain, fascination, jealousy, excitement, fear, hate, fun, happiness, nostalgia, romance, sadness, satisfaction, sexual desire, sympathy and contentment
Emotion classification
subtopic
Hot style
Covering a wide range of people
Have depth
What’s in my heart
emotional resonance
Anticipate in advance who the audience for the video may be
Must match the positioning of the account
For example, small businessmen and local bosses
evaluation standard
Can the first three sentences at the beginning attract people?
Who would want to hear it? Is the topic relevant to most people?
Did the audience find it useful and enjoyable after listening to it?
Will it be interesting to the audience?
Sense of conflict, suspense, etc.
Can the crowd expand?
Point of view/material collection and organizational logic
quick play
Find opinions and ideas
source
Read more, master core ideas, and broaden your knowledge
When you get inspiration in life, write it down immediately
Case analysis articles and industry analysis articles on business review websites
Huxiu.com, 36Kr, interface, etc.
WeChat search (mainly in-depth, public account articles with many reads or comments)
There are several public accounts that you can check regularly
Beijing News Review, China News Weekly, Sanlian Life Weekly, Nanfeng Window
Noteman, Zhenghe Island, Lanxi, LatePost, Yuanchuan Research Institute
Nine Sides, Half Buddha Immortal, Bad Reviews, Lonely Brain, Please Debate
Wu Xiaobo Channel, Attack Wave Finance, Houlang Research Institute, Cao Zhi
Snowball's selected articles and recommended articles
The point of view of the big V
The core points of user discussion
Douyin short video
Peers and same topic
This vertical industry
Avoid homogeneous works and focus on unique perspectives
Find answers or columns on related topics on Zhihu
logic
People in the industry know the industry better, look for consensus and insights from industry people
Discover human nature, business common sense, and investment common sense points
Convert the core ideas you see into your own
Find data and industry materials
source
Business and Finance Website
Financial report analysis articles
logic
Focus on mining landmark events
Record industry data
Policy situation, market size, consumer analysis, competition, marketing, channels, major listed companies, etc.
View
Reading essentials
Topic reading
Find a lot of articles on the same topic
view reading
Browse quickly and find key materials and core ideas.
Comprehensive play style
Add more sources
Industry research report
Listed company financial reports
Authoritative data website
Be applicable
Not familiar with the industry
The industry is complex
The topic is controversial
organizational logic
Pick a point and punch through
The entry point is clear and concise, and it runs through the whole article.
Time flow design for short videos
Like a script, like a soundtrack
Purpose: attract fans, play, and monetize
Efficient routine design
Exposing phenomena - analyzing behind phenomena - refining opinions/sublimating themes/providing solutions
Conventional ideas - Raising doubts - Personal exploration/example analysis - Opposite conclusions
Throw away suspense/conflict - Business story line (reversal and reversal) - Refining business principles
The protagonist of a business story is a person or a personified company
Speak the voice of the audience - demonstrate the voice - refine opinions/sublimate the theme/provide solutions
Collection
subtopic
Copywriting Tips
Arrest people at the beginning
The core of the video draft is the first three sentences at the beginning, which last about 10 seconds.
When designing at the beginning, you must spend the most time iterating to catch people and not leave them.
There are three consecutive questions at the beginning, which must arouse the audience's appetite.
Like an investigative reporter, raise the most compelling questions
Relevant to the audience
Life-related
career related
Related to concerns
useful to the audience
The wealth effect must be better than the pure voyeuristic effect
interesting to the audience
create suspense
sense of controversy
cognitive contrast
Create a sense of conflict
resonate
Current resonance and anxiety
subtopic
examine
Make the audience willing to watch and stay
Can it interest ordinary people?
Ordinary people, ordinary entrepreneurs
Skill
main interpretation
Give examples, be rigorous and persuasive
Advance the rhythm and be compact
Smooth undertaking, short time
Emotional rendering should be appropriate
Export of private goods should be restrained
Mainly phenomena and analysis
examine
What can ordinary people gain?
Are ordinary people willing to stay?
Do ordinary people resonate with this?
Sublimation at the end
Dislocated thinking and argumentation from another’s perspective
Get out of the original thinking limitations and look at the problem from another angle
Thinking of dimensionality enhancement, attack of dimensionality reduction
Get rid of the original thinking framework and look at the problem from a higher dimension
Spread positive energy
very important
Function: Strengthen the audience’s sense of gain, willingness to share and interact
guide attention
A sentence that fits the personality and is stable in the long term
Note: video language
Express a point of view in colloquial terms
Visual language is a required lesson for all new media. You must remember that the person opposite you is an uncle or a little sister from your neighbor. He is an ordinary person. You are telling him something in a simple and easy-to-understand way. You can start with "my" story and slowly Elicit the “I” perspective. It can also be a fable, a metaphor, a piece of news, an event, whatever.
Sense of dialogue
colloquial expression
Use common sentences and less technical terms. When you have to use them, explain them.
Use more verbs and nouns and less adjectives and adverbs
Use less "的" and "地"
Metaphors and parallelisms do not need to be modified, just throw them out
When citing data, first of all, it must be rigorous, and secondly, it is best to use integers. Remember not to list a large number of numbers.
1000000
1027478885
Analogy to something familiar
For example: tolls, back gardens, TV stations, tree roots and standing in line, frogs and birds,
A big turning point requires a symbolic statement
What's more terrible is
Logically speaking
did not expect
In this way
There should be suspense and "baggage". Generally there are three characteristics
i. Is the content significantly related to me? Is it relevant to "me"? You need to have a sense of involvement, immersion, and feel in tune.
ii. Is there any significant contrast with my past knowledge? I used to think that after reading "That's It", I would feel enlightened.
iii. Can it arouse voyeuristic desires and curiosity? For example, the tragic story of a boss who made 100 million at a young age reveals the truth of the incident.
The visual language of oral broadcasting is essentially a miniature talk show. Li Dan's talk show is to make people laugh, and the knowledge talk show is to arouse thinking after watching it, or arouse the desire to discuss or seek knowledge.
talk show
Conversation with friends
speech
Practice in front of the mirror
Starting phase and rhythm
subtopic
creative process
Find a topic, find the entry point that is most likely to explode
Collect data and revise entry points
Remember to use mind maps
Topic selection
material
cut in
Link
Create short video manuscripts
self-examination
Accuracy of Application Materials Are the cited materials accurate?
Read it a few times to see if it is fluent.
Is the logic reasonable and are there any loopholes?
Is the core point clear and easy to spread?
Have you circumvented the banned words on Douyin?
Account form classification
Work release
release time
The most active time of the account’s fans
Usually 17-21 o'clock
release time
20:30
Executor: Platform operator
Allowable difference: 10 minutes before and after
Finalization time
Before 20:00
Executor: person in charge
Editing production
Before 19:30
Executor: Editor
Filmed
18:00
Executor: IP master
Script finalized
16:00
Executor: Content person in charge
Once the draft is finalized, come out and shoot the film as soon as possible
Label
Usually with # and tags related to the content topic
Hot topics are tagged with hot topics
Participate in activities
Traffic monitoring
Play less than 100 at 9:00 the next day, hidden
The next day's evening submission standard: before 12:00 the next day
Starting period
500 views played, completion rate in 5 seconds >= 40%
Played 500 times, completion rate in 5 seconds >=35%, number of followers >=20
Account operation
With trending hashtags
Adjust title
Maintaining relations with officials
Participate in more activities
data analysis
This account
peers
Columnization
A certain series is a hit and continues to be filmed
shooting
Audio
Clear sound quality, no noise and other noise, no lag
equipment
Basics: Deity v-lav wired lavalier (no auxiliary broadcast, almost motionless)
Intermediate level:
Rode wireless go (live broadcast with frequent movements)
Saramonic 500 series (2 people live broadcasting and frequently moving scenes)
Rode video NTG (sitting at the table)
Advanced: Rode NTG5 Motu m×
Image quality
portrait
The face is clear, the outline is clear, and the face is not blocked
The camera looks straight or slightly upward
Close-up half body
The head occupies one-third or more of the screen
Close-up half-length
Half body takes up three-quarters of the screen or more
Freeze frame reference screen
parameter
Encoding method: h264
Format
MP4
Color format: I420
Color space: 601
Highest resolution: 1920X1280
Horizontal and vertical screen frame rate limit: 30fps
Code rate limit: 512~1200kbps
Audio sampling rate: 48kHz
background
indoor
Simple warm colors
No reflection
Clean cool colors
Pure black or pure gray curtain
No people, no traffic
light
Light is clear, bright and no shadows
Improvement plan
Sunny outdoors
Lighting indoors and adding lighting equipment
Equipment requirements
Mobile phone shooting
Apple has more than 12 million pixels, Android has more than 32 million pixels
Front camera
iphone13 or Huawei nova 10 or above
rear camera
iphone13 or Huawei P40, mate50 and above
camera shooting
output
HD (1920*1080) 1080p
lens
original lens
soni E pz 16-50mm (current lens)
telephoto lens
85mm-300mm (not available yet)
Suitable for large venues
Venue requirements
Quiet and silent
bright light
clip
content
First 3 seconds
Throw out ideas/sentences/emotions/suspense
trunk
Have emotions/complete opinions and stories
end
There is a summary/sublimation/emphasis on the point of view
end
guide attention
quality
Audio
Clear sound quality, no noise and other noise
No breakpoint sound, comfortable breather
Image quality
Clear, bright, portraits are centered
content
subtopic
equipment
hardware
desktop computer
i9 10900K
RTX3060
8GB
500GB
software
clip
primary
Cutting, must-cut, quick-cut
intermediate
VideoStudio, Wondershare Meow Movie
major
PR,vegas,eduis
Auxiliary
P.S.
audition
Editing process
Select video material and import it
Cut out the entire video to be edited
Automatically recognize subtitles for easy selection
Video adjustments
audio noise reduction
Volume adjustment
Picture adjustment
Adjust video speed
Adjust video ratio
Douyin vertical screen 9:16
Douyin horizontal screen 16:9
Delete repetitive, paused, and unused parts of the material
Adjust audio
Add video footage
Picture-in-picture, patches, borders, etc.
Automatically recognize subtitles again
Keywords change color
Adjust subtitle color and format
Add opening credits
Add background music
-20db
Laughing White Ermy, White Wolf Tracks - Battle Epic Song
Optimize video quality
filter
Whitening or rejuvenating skin
Color adjustment
color
color temperature hue saturation
brightness
Brightness Contrast Highlights Shadows
Effect
Sharpen grain, fade vignetting
Optimize video sound quality
Smooth breath - key frame
Add title and change style
Font size 18-23, can be two lines, do not exceed the width of the video
black stroke
yellow
25% transparency black border
Add patch material
Add cover
Video export