Understand target audience, develop positioning strategy, determine creative form and content

Select packages for different groups of people in different regions, ages, groups, interests, classes, etc., and arrange and monitor daily consumption, expenses, etc.

Choose regional targeting, crowd targeting, interest targeting, etc. to carry out precise delivery according to the target audience.

Set ad serving parameters

The system adjusts the delivery model based on the returned lead data.

Pitchers build/turn on/off data based on data

Data summary table for each platform

Hengqin Tencent Material Data Sheet

Return method

clue system

click rate

Conversion rate

bid

Web page plus corporate WeChat

Make a direct call

Only used by Tencent

Page retention

Outer layer

landing page

copywriting

Outer layer

landing page

copywriting

The use of extreme terms is strictly prohibited. Avoid exaggerating the advantages of a property project or fabricating property information. For example, you cannot claim that a project is “first in the country” or “best in the world” unless there is solid evidence to support it.

Do not use false house area, price and other information. For example, "Huafa Courtyard Villa is only sold for 6 million!" But the actual price is more than 6 million.

Promising descriptions of being able to handle household registration, employment, further education, etc. for residents are not allowed. (It is easier to encounter problems that imply school district housing, and the material copy needs to be modified)

Images and videos must truly represent the project or listing and may not use photos or renderings that are inconsistent with actual conditions.

For example: The appearance, interior decoration, landscape, etc. of the house displayed in the advertisement should be consistent with the actual situation.

The real estate certificates and qualifications mentioned in the advertisement must actually exist and comply with relevant regulations.

For example: If an advertisement claims to have a specific construction permit or pre-sale certificate, you should ensure that the certificate is authentic and valid.

Laws and regulations must be observed and illegal or illegal information must not be published. Sensitive content such as politics, religion, pornography, etc. should not be involved, and sensitive topics should be avoided.

For example: using illegal background music in advertisements, etc.