The most popular area and the area where brands invest the most

There are many bloggers and rich content, including various types of makeup, imitation makeup, ingredients, knowledge and experience

Sharing experiences presents segmentation and individual characteristics

Case study: Xujiang Beauty

The second most popular area

Focus on sharing dressing knowledge, sharing practical information and dressing guides for different scenarios, different groups of people and different dressing pain points

There are also some bloggers who focus solely on sharing daily outfits OOTD.

Case analysis: It’s Juanjuan!

Including sharing of baby and child products, parenting experience, pregnancy and childbirth and baby growth records

If the baby is particularly good-looking, or if it is a multiple birth, being a mother and baby blogger will have a natural advantage.

Maternity and baby bloggers can undertake a wide range of brand cooperation, covering all aspects of the lives of children and mothers.

Mothers who pursue exquisite and tasteful life are one of the main active user groups of Xiaohongshu. Brands with high qualifications and good reputation are their first choice.

Decoration diary and experience, home design, home goodies, home vlog

The experience sharing in this regard fully demonstrates the characteristics of "self-creation and taste"

By recording every corner of the home decoration and the beautiful living environment, shoot daily home vlogs

The main users of the home furnishing category are groups such as the urban middle class, sophisticated mothers, and urban blue-collar workers. Their demand for home consumption is gradually increasing, and they are willing to invest more time and energy in the home environment.

Case study: Lin Xiaoxia’s experience sharing

No matter which platform it is on, food is the top-ranked category.

Super appetizing and textured food pictures, healing food Vlogs, various local specialties, pastry baking, advanced ingredients and cooking techniques, store visits, etc.

“Excellent appearance” is one of the characteristics of Xiaohongshu food bloggers

As a kind of healthy lifestyle, various types of exercise and weight loss fitness are one of the popular areas of Xiaohongshu

Whether it is a professional fitness coach, a weight loss or fitness guru, or an ordinary person checking in to lose weight and follow training videos, as well as insisting on skipping ropes and skipping exercise records, they can all gain widespread attention.

Contains many specific categories and subdivisions, such as love guides, gender marriage relationships, psychological knowledge, workplace, education, growth and financial management, side hustle to make money, health and wellness experience, etc.

If you have your own experience in the above related fields and can continue to output knowledge and value, you can also become a knowledge blogger in these fields.

Case study: Teacher Zuozuo

Travel includes travel, hotel and homestay guides, as well as traditional travel destinations, niche attractions, shopping destination guides, etc. The content highlights "appearance, novelty, and lifestyle"

If you are a travel expert, or you often travel to various places for work, or you often explore places with fun, delicious food and beautiful scenery, you are very suitable to be a travel blogger on Xiaohongshu.