01-001-The underlying logic of marketing

The importance of starting from demand: Marketing without starting from demand is like a blind man touching an elephant. The importance of process management: If the process is not monitored, what if the results are not good? The importance of result orientation: Without result orientation, everyone is just dawdling.

Edited at 2023-07-27 16:24:52

PlotWizard

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01-001-The underlying logic of marketing

PlotWizard

Recent works View more works>>

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Outline

Marketing underlying logic

The underlying logic of marketing:

Demand-based -> Process management -> Result-oriented

Core Concept: The Essence of Marketing

1. Starting from needs

Market demand

Market development trends and competition status, and explore front-line market demands and macro trends.

User needs

Consumption habits, user pain points, consumption scenarios, consumption channels, and prices are accurately captured.

Channel requirements

Channel business analysis, channel pain points and needs, channel development patterns, and timely tracking.

client needs

What customers really want, their requirements for the company, and their pain points.

Industry needs

Industry and category development trends, innovation demand points, and future development patterns of the industry.

2. Process management

Team management

Organizational structure, management system, corporate culture, team building, and management process specifications.

Plan management

Plan formulation and tracking mechanism, plan completion results assessment, supervision and control system.

operations management

Ensure that marketing is carried out smoothly and services, support, processes and technical guarantees are in place.

Promotion management

Ensure the effectiveness of promotion activities and promote the planning, execution, tracking and assessment system.

Market management

Market layout, standardized operation, phased planning, orderly development, reasonable standardization.

3. Result-oriented

performance appraisal

A system that ensures good results, is in line with the company's development stage, and can inspire team combat effectiveness.

sales tracking

Ensure timely tracking and management through systems or tools on a monthly, weekly, and daily basis.

management by objectives

Track goal completion, report completion status daily, optimize goals in the process, and ensure completion.

effect evaluation

Empower marketing efforts, effect evaluation, promotion, promotional activities, etc.

optimize the target

Timely optimization and adjustment based on actual completion status, market changes, and channel changes.

importance:

The importance of starting from demand: Marketing without starting from demand is like a blind man touching an elephant.

The importance of process management: If the process is not monitored, what if the results are not good?

The importance of result-oriented: Without result-oriented, everyone is just dawdling.