MindMap Gallery Clothing accessories planning
This is a mind map about clothing accessories planning, including an inventory of the existing team situation, analysis of team problems, team building/product line planning, etc.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
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Clothing accessories planning
Inventory of existing team situation
Team member situation analysis
clothing salesperson
Shenzhen team
SMT
Number of stores
30
clothing salesperson
Xie Jianling
Pippin
He Fengmei
Peng You
Fang Yan
Liang Kaiyue
Shopee
Number of stores
75
salesperson
13
Wuhan team
SMT
Number of stores
9
salesperson
Tang Yanjun
He Xiaoyu
Peng Xueli
eBay
There is no special store to do it vertically, 20 accounts can be published
Changsha team
ebay
6-7 accounts are listed regardless of category.
Cai Dan
Product listing status
Processing
Processing
AliExpress and peer analysis
Team problem analysis
The product development concentration among team members is high, resulting in fewer products in other product lines and product development within the team.
Re-adjust the product development plan of team members--formulated at the beginning of the month and included in the PBC assessment---formulated at the beginning of each month
Develop hot-selling product lines and peripheral product lines, and assign them to newcomers first for follow-up --- Zhang Wen collects and assigns team members for follow-up --- expected to be completed before the end of November
A high proportion of products are launched from the supplier perspective, and popular products on the platform are not captured in a timely manner.
Arrange AliExpress and eBay product selection training within the group --- expected to be completed on November 17
Supplier's new products and platform research products are divided into proportions, and the preliminary review is used to intercept and control
Product research is concentrated on the eBay platform or peer link data is not good
Collect AliExpress big-selling stores and assign them to team members, focusing on following up trending hot items and hot-selling products
Initial review key review team members monitor the quality issues of product launches
There is not enough promotion for the product on the shelves or the product promotion does not focus on product hot-selling trend analysis screenshots
Create a sales docking group for the corresponding platform or department, and stipulate the number of times the team members recommend products every day
Regularly arrange development-sales docking meetings to understand sales needs and product promotion - twice a month (tentative)
Collect new or hot-selling products from team members 2-3 times a month, and Zhang Wen arranges private promotion
The confirmation of product opening information is incomplete. Only the price and weight are confirmed, and no focus is paid on whether the actual product pictures and size charts are correct.
For the clothing category, you can add a module for filling in the product when opening a product, and you can add a module with real photos, and later do quality control on products that do not have samples.
Increase the intensity of collecting samples for men’s and women’s fashion, appropriately adjust the number of samples, and include them in the PBC assessment
Men and Women - There are few regular fashion items, focusing on sexy underwear, and the unit price is low.
Most products have no price advantage and are basically linked to the first price.
Newcomers are not good at price negotiation, so we need to do supplier price negotiation training --- expected to be completed on November 14th
Benchmark market price, preliminary interception, early sampling inspection
Team building/product line planning
Men's clothing - 4 people
Fashion - 2 people
men's pants
Men's Jackets & Coats
Men's tops (T-shirts)
men's shirts
men's suits
Focus on planning new product lines
Men's underwear/sex category-2 people (the company's key best-selling product line)
Women's clothing - 4 people
Fashion--3 people
dress
coat
underwear
Jacket
Hot-selling product lines on the platform or peers - planning of key product launches in the future
Women's underwear/sexy category-1 person
Accessories and peripherals-1 person
Luggage
Hats/hair accessories/clothing accessories/watch repair tools, etc.
Focus on breaking through the Amazon platform and conduct product selection research on Amazon
Resource support
recruitment
Women's clothing - 1 additional person
Accessories and peripherals-replenish 1 person
sales end
AliExpress - Developer: Salesperson: Number of Stores
1:3:15
Current number of clothing stores - 39
According to the ratio: there are 96 AliExpress stores and 18 sales staff.
Amazon (1 store)--key docking products-accessories and peripherals
Temporarily based on one-to-one ratio