Definition: The innovative behavior of partially amplifying, optimizing or upgrading in response to the urgent needs of a certain customer.

1. Single point breakthrough

2. Dessert improvements

1. Innovate on products that have been cultivated in the market (borrowing power, traffic hijacking)

2. The market has a certain amount and cannot be too small.

3. It is more of an entry point than the only point.

six steps

Example

1. Inject new aesthetic elements into product appearance

2. Be more humane in product design

3. Add new functions or function combinations to original products

4. Focus on market demand and seek breakthroughs in small technologies

Borrow the value of products that have been purchased across industries and migrate them to your own category based on the relationship.

Only by plagiarizing peers can we transcend by crossing industries.

1. Products for similar groups of people

2. Products with similar characteristics

3. Products with similar usage scenarios

4. Products with similar time characteristics

The product enters the next stage of consumer satisfaction, which is an upgrade of the current market product or the direction of future evolution.

Product upgrades are the best way to avoid competition

A strategy to deal with the cyclical death of products

A market strategy to respond to customer demand iterations

A competitive strategy to outperform competitors

When a company is making a lot of profits, it’s the best time to upgrade.

We need to focus more on transforming customers’ pain points, why expect satisfaction?

Version 1.0

Version 2.0

Version 3.0

1. Multiple configurations

2. High efficiency

3. Upgrading of constituent elements

4. Status

1. Functional products are the first to become stylized and can easily become hits.

2. Stylized products are the first to become functional and can easily become a hit.

3. Traditional products are the first to become technologically advanced and are more likely to become hits.

4. Single-function products are the first to move towards multi-function products, and are more likely to become popular products.

Product fusion - cross-border fusion products, which integrate products of different categories to form new-feeling products. In essence, they are cross-border products where 1 1 is greater than 2

1. Mainstream market Mainstream market = Mainstream market

2. Non-mainstream market Non-mainstream market = new mainstream market

1. Integration of products and products

2. Integration of products and culture

3. Integration of products and scenarios

Product dimensionality reduction - Use developed product capabilities to attack products under development, reduce high-dimensional products to low-dimensional products, and compete with lower-dimensional products

1. Pay more attention to some big brands in the industry and see what products they are developing.

2. Pay more attention to the more attractive products in some industries.

3. Pay more attention to products with high customer orders in some industries

4. Pay more attention to products with a sense of technology

5. Pay more attention to products with fierce competition in some categories

External website products - refers to external websites other than the current mainstream e-commerce retail platforms, including foreign websites and other domestic external websites engaged in product design.

1. Olaykai - a complex of international websites, no need to go through the wall, you can browse international websites, including product design, brand design and visual design

2. Huke.com: A product learning website with a large amount of traffic and products learned from product designers.

3. Design addiction: a website with product development design and functional design

4. Zhancool: a domestic version of Olaika

5. Masterpieces: A website where you can find great works without having to circumvent the firewall.

6. Puxiang.com: a website focusing on industrial design of standard products

Shopping Station - In addition to other shopping APPs such as Taobao and Tmall, the unique product selection standards of these APPs have attracted many subdivided Xiaofei groups. They adhere to the premium product selection strategy and many products can be sold directly.

1. Get things

2. Good warehouse

3. Half pond

4. In stock

5. Boss

6. Want to go

7. I’m at home

8. One piece

9. NetEase carefully selected

10. Xiaomi Youpin

11. Future market

Some of the products above can be taken and sold directly. Many of the copywriting and visuals on the page have been planned and can also be taken and used directly.

It is necessary to constantly pay attention to the customer's demand culture and insist on participating in three types of exhibitions every year

1. Exhibitions in this industry

2. Intelligent technology exhibition

3. Exhibitions where foreign products gather

The products at the exhibition reflect a company's most successful design works. The products at the exhibition are also at the forefront of the industry and are very helpful for one's own product design and transformation.