Productivity and scientific standards increase, consumer incomes increase, and new demands arise

Age, personality, class, living habits, income, occupation, preferences, religious beliefs, education, ethnicity, market environment, etc.

Spontaneity, impulsiveness (different from the producer market, which is often subject to national policies and production restrictions)

Non-professional purchases, heavily influenced by advertising and publicity

% change in quantity demanded divided by % change in price

complements and substitutes

seasonal consumption

Optional items

Convenience products

Not found

Special product

Durable goods are used many times and have a long life, such as televisions, refrigerators, stereos, computers, etc.

nondurable goods

service

It costs a lot to buy for the first time, and it’s risky to buy occasionally (you don’t understand it at first)

(Consumers often regret their purchases) For the purchases of clothing, jewelry, furniture and certain small household appliances, the product value is high and they are not consumed and purchased frequently. Consumers often cannot see or think that there is any difference between the brands, but they often regret it after purchasing. Psychological imbalance will occur

Low price, frequent purchase, little brand difference

Toothpaste, laundry detergent purchases, discretion (discounts, coupons, new varieties)

personal

market

society

experience

There are two more reasons to actually buy it

Theory: Maslow’s “Hierarchy of Needs Theory”

motivation type

Driving force, stimulus, prompt, response (response reinforcing stimulus)

The most direct and critical factors that influence consumer purchases