MindMap Gallery Community operation mind map
The mind map of community operation mind map shows the basic working logic of event planning: Civic community operation (activating sleeping customers), cultivating seed customers, and closing offline activities.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Basic working logic of event planning
Civic community operation (activate sleeping customers)
Cultivate seed customers
Offline activity transactions ()
Platform community operation
Connect with merchants
Establish an operational communication group to assist bosses
Private domain operation process communication
Store community implantation
Create a new community operation (assist the boss in establishing a community, triggering transactions, and cultivating seed customers)
Community framework construction (incorporating the company's community operations into the store to assist the boss in activating the community, reaching transactions, and cultivating seed customers)
Boss (group leader) work process and responsibilities
Build a community
Publishing group rules
Manage group members
Pull people and kick people
Establish a store community operation group (interaction, traffic diversion, monetization, repurchase)
Community positioning (consumer community)
Division of labor and responsibilities of community personnel
Group leader (boss)
1. Group rules 2. Post topics, etc. 3. Manage members in the group 4. Create a group, recruit and kick people
Administrator (King)
1. Cooperate with the group owner to manage the group 2. Chat with you 3. Solve problems 4. Interact on topics 5. Promote activities
Assistant (Zhang)
1. Assist management, host, warm-up and other people to discuss topics 2. Promote the development of activities and topics
Host (Qiu)
1. The main features of the group activities 2. Raise the topic and guide the activities and topics
Warm-up member - Quntuo (Zhang Qiu trumpet)
1. Assist in warm-up 2. Participate in topic interaction 3. Advance activities and implement group rules
Material Number-Expert Number (Wang Trumpet)
1. Regularly output materials from Moments 2 Create expert IP
Influential members (store clerks)
1. Have a certain influence in the group and have useful information. 2. Be active and other members who are conducive to the development of the group.
seed user
1. Intentional customers waiting to make a deal 2. Employees’ friends in the store
Community established
Name the group (store name, mall, purpose) (Lele Maternity and Baby Mall A-level fruit discount group)
Group rules
Announcement (This group is the A-level fruit special discount group of xxx Maternity and Infant Mall. In order to facilitate everyone and be able to use safe and secure products, our store has opened an online mall to open up the fruit supply chain. Online orders are more favorable, and offline experience and delivery are more secure. .Dedicate you to a quality life. 1. Maternal and infant life services (milk powder, complementary foods, nutritional products, diapers, maternal and infant products, washing and care series, swimming, pediatric massage). 2. A-level better fruit supply chain store direct supply from orchards (quality guaranteed without refund), comparable to the price of Baiguoyuan Tianhong quality wholesale, making your life more quality 3. Quality inspection report: From careful cultivation in the growing environment to picking, selection, packaging and delivery, there are 5 quality control steps. Every fruit received is carefully selected. )
Change the remark [(Welcome message, warm reminder) Warm reminder: Please change the remark to the name of the community, (such as Wang Wei, Shenzhen Bay No. 1) to facilitate the distribution of lottery benefits]
Invitation from the group owner [Welcome XXX to the Aguo XXX Mall special offer group, let us enjoy a quality life together]
Employee invitation
Group member invitation
Community operation
active
Check-in greetings [Reward check-in: check-in for 10 consecutive days to receive a piece of XX experience fruit (check-in format: xxx successfully check-in on day figure it out)】
praise interaction
Gift Interaction [Congratulations to xxx for checking in for how many days to get a gift worth xxx]
Prize-winning mutual quizzes [Directions: mutual quizzes on merchants’ (stores’) main product knowledge, mutual quizzes on parenting knowledge]
election interaction
Provide feedback on products [receive product experience sharing]
Selection interaction
Red envelope redemption coupons to attract traffic
Charity donation interaction
Interactive solar terms atmosphere
Experience volume interaction
Take turns posting ads and interact
Recruitment management circles or volunteer interactions
Riddles
Awards ceremony
Topic Discussion【Price Discussion Interaction:】
Big news events [News viewpoints and questions lead to interaction (information content direction: family relations, parenting knowledge, common sense of life, healthy food)]
drainage
Giveaways to attract traffic【】
Task diversion
Trial food to attract traffic
Share and attract traffic
Fission
old salaried
voucher
Bargaining [Product sharing encourages group members to bargain]
Group sharing
Distribution
flash sale
show off
experience
share
make a deal
low price
Explosive items
Purchase limit
Pre-sale
Distribution
Repurchase
Origin quality brand
product experience
Benefits for old users
Product added value
Assemblies
Reduce withdrawal rate
Clarify the goals of group building
Clear community structure
Ongoing community service
Correct altruistic value output
Store welfare group (product pre-sale, new product promotion, and announcement of various benefits)
Product group (after-sales service, product problems, return processing, solutions)
theme
Event theme release
Operational process
Community operation
active
Check in and say hello
praise interaction
gift interaction
Reciprocal answers with prizes
election interaction
Give feedback on products
Selection interaction
Charity donation interaction
Interactive solar terms atmosphere
Experience volume interaction
Take turns posting ads and interact
Recruitment management circles or volunteer interactions
Riddles
Awards ceremony
Topic discussion
News events
drainage
Red envelope redemption coupons to attract traffic
Giveaways to attract traffic
Task diversion
Trial food to attract traffic
Share and attract traffic
Fission
old salaried
voucher
Bargain
Group sharing
Distribution
flash sale
show off
experience
share
make a deal
low price
Explosive items
Purchase limit
Pre-sale
Distribution
Repurchase
Origin quality brand
product experience
Benefits for old users
Product added value
Assemblies
Reduce withdrawal rate
Clarify the goals of group building
Clear community structure
Ongoing community service
Correct altruistic value output
floating theme