MindMap Gallery Market buying behavior analysis
Mind map of market purchasing behavior analysis, purchasing behavior types (6W 1H): who constitutes the market, what to buy, why to buy, when to buy, how to buy, where to buy, who to participate in the purchase.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Market buying behavior analysis
Purchase behavior type (6W 1H)
who constitutes the market
what to buy
whywhy buy
whenwhen to buy
how to buy
where to buy
who participated in the purchase
Factors influencing purchasing behavior
cultural factors
Culture and Subculture
Social class
social factors
Reference group (demonstration, imitation, consistency)
Social class
family
social roles and status
personal reason
Age and family life cycle stages
Lifestyle, personality and self-concept
Occupation, gender and economic status
Spending power
psychological factors
needs and motivations
Needs (prosperity, love, social respect, self-respect)
motivation
physiological motivation
psychological motivation
reason
Emotional
patronize
Purchase form (what, why, howmuch, howmany, where, when, who)
cognition
study
attitudes and beliefs
Buying behavior analysis
Buying Psychology
perception process
thought process
emotional process
Buying Behavior Model (Stimulus-Response Model)
external stimulation
consumer black box
consumer reaction
Types of consumer buying behavior
complex buying behavior
Buying behavior that reduces dissonance for you
Seek diversified purchasing behavior
Habitual buying behavior
habitual rational type Economical impulsive Undefined (own opinion) imaginary
Purchase decision analysis
content
what,why,who,howmuch,howmany,where,when,howtobuy
process
Confirm need
Intrinsic stimulation {cultural factors, psychological factors}
External stimuli (marketing channel factors, environmental factors)
collect information
Evaluate options
purchasing decision
attitude of others
chance factors
perceived risk
purchase intention
Program evaluation
Post-purchase behavior
status
One of the four great classics
The first romantic chapter-length novel about gods and demons in ancient China
Author Wu Chengen
birth and death
1506 (the eleventh year of Zhengde)
1582 (the tenth year of Wanli)
work
"Journey to the West"
"The Record of Yu Ding" (lost)
font and number
Zi Ruzhong
No. Sheyangshanren
hometown
Huai'an Shanyang (Huai'an, Jiangsu)
theme
Revealing certain elements of Chinese people's thoughts and characters, "Journey to the West" expresses rich social content in the form of myths, reflects the real social contradictions in twists and turns, and expresses the people's wishes and requirements to punish evil and promote good. .
It is through the different descriptions of different characters in the book that the author praises the fighting spirit of justice, fearlessness and bravery, lashes out the forces of darkness and evil, and advises people to understand the essence through phenomena, be ruthless to the enemy, and eliminate evil with all their might. As a result, this book has a profound meaning and profound practical significance.
main characters
Tang Monk
Character traits
Believe in Buddhism and strictly observe the precepts
There is no distinction between good and foolish, stubborn and persistent
main event
Dangerously crossing the Tongtian River
Blocked Shituoling
Dharma name
Tang Xuanzang
title
Chan Tan Merit Buddha
Sun Wukong
Character traits
Loyal, responsible and powerful
Unruly and unruly, jealous of evil
main event
Havoc
Three dozen white bone essences
Dharma name
Sun Wukong
title
Fighting Buddha
Zhu Bajie
Character traits
Fight bravely, be honest and honest
Too lazy to eat and stir up trouble
main event
Four Saints Test the Zen Mind
Battle on Liusha River
Dharma name
Zhu Wuneng
title
Messenger of Purification
Sha Monk
Character traits
Honest, honest and hard-working
Have no independent opinion, just follow the wind
main event
Mu Cha worships the Dharma and attains enlightenment
Breaking the jade glass by mistake
Dharma name
Sha Wujing
title
Golden Arhat
white dragon horse
Character traits
Work hard and remain unknown
Strong character and upright
main event
Yi Ma Yi Xin Yuan
The eagle is sad and the horse is reined in
Dharma name
none
title
Eight Heavenly Dragons and Horses
Before learning from the scriptures
Sun Wukong
Stone monkey is born
Study medicine overseas
Three troubles: trouble in the Dragon Palace, trouble in the underworld, and trouble in the heaven palace
Name: Monkey King, Bima Wen, Monkey King
Pressed by Five Elements Mountain
Tang Monk
The mystery of life experience: past life and present life
Become famous as a teenager
The connection with Master Xuanzang in history
Learning process
The positive results of the team that learned from the experience
Tang Monk: Zhan Tan Merit Buddha
Sun Wukong: Fighting to Defeat Buddha
Zhu Bajie: Messenger of Purifying Altar
Sha Seng: Golden Arhat
Little White Dragon: Eight Heavenly Dragons
Regarding the presence or absence of tight hoops
It is a manifestation of binding force
Wearing it on Sun Wukong's head is a tangible restraint on him, which is intended to make him restrain his wild nature and enter the right path.
It will automatically disappear after learning the scriptures: the visible constraints disappeared, but Sun Wukong has become a Buddha, and it has turned into invisible constraints, which is exactly what Confucianism says: follow your heart's desires and do not exceed the rules.
Understanding of the Road of Eight Thousand Miles
Derived from the saying in "Tan Sutra"
Borrowing the meaning of the Tan Sutra: If there is a Buddha in the heart, the spiritual mountain is at your feet; if there is no Buddha in the heart, the spiritual mountain is thousands of miles away.
Practical significance: It symbolizes a person's growth process. The road of life will not be smooth and easy, it will always be full of difficulties and challenges. As long as you have a strong will, are not afraid of dangers and obstacles, and have the courage to fight aggressively, you will win and realize your ideals.