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MindMap Gallery workplace writing
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workplace writing
This is a mind map about workplace writing. The main contents include: Scenario 11 [Public Speech: How to Manage Public Attention], Scenario 9 [Project Review: Letter to Next Job], Scenario 7 [Work Plan: How to integrate your future work into the organization's goals], Scenario 12 [Resume Writing], Scenario 6 [Notice: How to shout impressively and make moves], Scenario 4 [Weekly Report: How to improve strategic transparency], Scenario 6 8 [Written application: applying for funds, resources, promotion, competition, how to overcome work difficulties],
Edited at 2024-03-05 16:15:41
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workplace writing
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
workplace writing
Standards for workplace writing (three principles)
Fast, accurate and concise
action oriented
User awareness
Public by default
1. Let writing promote results: guide to action
1. Workplace writing does not require literary talent
The purpose of sales copywriting: to promote a brand or to directly sell goods? ——Promote the brand-reveal the brand name
The purpose of the recruitment copy: to receive more resumes - this round of recruitment is very urgent and the company attaches great importance to it. The chairman personally reads the resumes and now gives company gifts during interviews.
2. Writing formula: Guiding action = start and end time, execution action, reward and punishment results
1-Start and end time
1) Formal writing style: 16:00 on January 1, 2024
2) Example: This recruitment period is valid for a long time; the recruitment deadline is: 16:00 on December 10, 2023
2-Perform an action
1) Direct request Example: PPT should be concise and elegant" is replaced by "a PPT should have no more than 3 colors and no more than 3 lines of text.
2) Use imperative sentences (sentences expressing commands, requests, advice, warnings, prohibitions) to express. Example: It is recommended that the leader be asked to praise the following five colleagues at the review meeting.
3-Reward and punishment results/motivation
As the saying goes, every execution must have results, and every result must have rewards and punishments.
Clearly let people know what are the benefits of doing this thing and what are the disadvantages of not doing it. Example: 1. All departments are requested to submit annual budgets before January 31, 2021; 2. All departments are requested to submit their annual budgets before January 31, 2021. Department bonuses for the first quarter will be based on the submission date and will be distributed after 3 working days. Ask Luo Fat to recommend his new book. How can you get Luo Fat to help you solve this problem as soon as possible? The smartest way I have ever heard is to add this sentence after the text message: "If you can help your friends If you recommend it in the circle, the sales of this book will increase by at least 200 copies that day. A resignation announcement: First, who did I hand over my work at Universe Company to, what is the other person’s work email, and how can you communicate with this colleague; Second, what is the change of my own work email address? Please send an email to this email address if you have anything to do. Don’t cut off other people’s contact with you; Third, what is my next work plan? If you have relevant business, you can contact me. If your next job has not yet been determined, you can at least mention what direction I want to pursue in the next stage, and you can keep in touch with me.
2. User awareness
1. Consensus on writing
1) Workplace writing is not written for readers, but for users.
2) You are not the author, but a product manager
3) Your purpose is not to let the reader finish reading the text, but to ask him to act based on your text after reading it. ——Your words are instructions for his actions
Only when your users can act according to your expectations can you achieve successful workplace writing.
2. Three questions should be clearly understood when writing:
Who are my users? What did he think?
Do my users understand it?
After understanding it, can you complete the action according to my needs?
Users in different scenarios: users of meeting minutes are participants; users of work plans are leaders; users of public apology letters are the public
3. Writing formula: User awareness = stepping on the accelerator and clearing roadblocks
Workplace writing is also a competition of user experience, who is more empathetic.
[How to step on the accelerator]-Send the information to the other party quickly
One must assume that users are extremely impatient and expect the worst-case scenario
1. Express it concisely: Only by finding a way to get him to cooperate with your work can you complete the closed loop of your work.
Example: Asking for instructions from the leader Leader, the project meeting needs to confirm your attendance time. Wednesday at 2 pm and Thursday at 9 am. Which time is more convenient for you?
2. Put first things first
Professional principles for news reporting: the inverted pyramid principle The most important and freshest things should be placed at the front, the next most important things should be placed at the back, in descending order of importance, and the least important things should be placed at the end.
Example: Asking someone to do something Qingqing, you are very knowledgeable about tea. I would like to ask you to help me pick a box of tea to give to my customers in Fujian during my visit. Are you free tomorrow?
3. Eliminate ambiguity
Example: The Administration Department notifies “clean up” 1. Add a cleanup requirement 2. Give two pictures: one is qualified and one is unqualified. The administrative department will clean up the debris in the office area on weekends. Colleagues are asked to clean up the debris in the company before leaving get off work on Friday. Cleanup requirements: 1. No items should be placed under the workstation. 2. Keep the desktop clean and hygienic, leaving only necessary items (computer, mouse, pen holder, power cord)
4. Highlight the key points
Make good use of text format and layout to highlight key points for users Note: All highlights equal no emphasis
What you say is like a thousand threads, and the other person's understanding is only a needle. It is your task to let the eye of the needle find the correct thread. Only by helping the other person clarify their key points can he take the correct action you expect.
[Tips for clearing roadblocks]
1. Provide templates and methods
2. Give correct demonstration
3. Provide a tool to eliminate concerns
The event party put a picture in the PPT that read: I am listening to a lecture by a certain teacher in a certain unit. What time is the class time? If you want to see me during this period, please leave me a message. I will contact you in time after class. As soon as this PPT page came out, the students all raised their phones to take pictures and post them on their WeChat Moments, and there were far fewer people looking at their phones at the training site. In fact, this is not to say that this method is very clever, but the reason why it is effective is because it takes into account the concerns of students about their actions and provides them with a tool, that is, you can take photos and send them to Moments to notify your friends.
4. Reduce collaboration
Just try to minimize the other party’s collaborative actions Ask yourself this question: What else can I do to get the other person to take action? What you have to do is to minimize the difficulty of the opponent's actions
For a good product, you should leave simplicity to others and complexity to yourself.
Creative advertising copy The first step is to write for you to pick up the pole The second step is to pick up the cigarette cartridge and then put the cigarette cartridge into the cigarette rod The fourth step is to try taking a sip, The fifth step is to ask you how you feel. The sixth step is if you get choked, The seventh step is it doesn’t matter; The eighth step was when I choked on my first puff of cigarette.
3. Public by default: How to write it so that it can stand the test?
Any text that you feel cannot be posted online must not appear in your workplace writing articles.
Formula: Default public = withstand diffusion and withstand time
To outsiders: able to withstand diffusion
01 Once it is sent out, it will leave traces. The wider the spread, the greater the influence, and the harder it is to make up for it.
02 Don’t be afraid of trouble when writing words on paper. We must consider whether its emotions will be positive if it is exposed and spread. ——Always maintain positive emotions
To future generations: Withstand time
01We have to give absolute time, not relative time
02 Give the complete address, not the relative address
03 Relevant personnel should write down the specific real names.
04When referring to specific matters, use the full name rather than the abbreviation.
Tag awareness - "File name, version, time, modified by"
Method 1 [List style: efficient for writers and easy for readers]
[What is a list body] 1. The list is in the form of items, and each item of content can be independent. 2. A piece of content has one meaning. If there is a subject, it is one article. If the subject is changed, a new one is used. For example, time, place, characters, and events should be written separately, even if it is short, keep them separate. 3. If a person wants to do two things, write them in two parts, and write one thing for each thing. 4. Don’t write a list that is too long. The general upper limit is 3 to 4 sentences and no more than 100 words. If it's too long, it won't be called a list.
Formula: list body = column item ripple structure
column entry
1. Date of establishment: 2008 2. Location: There are schools in Beijing, Hebei, Henan, Shandong and other places 3. Enrollment target: middle school, high school and college-age students 4. Teaching content: Internet technology 5. Training methods: Comprehensive quality education, employment guidance, project training 6. Learning methods: face-to-face teaching by teachers, flipped classroom, combination of online and offline 7. Lecturer team: 1:4 configuration, that is, each class includes a professional teacher, a class teacher, a teaching assistant, and an employment guidance expert
ripple structure
The most important information should be placed first, and the unimportant information should be placed later.
The first important thing: action (what you want to do is the most important) The second most important thing: perspective (why do you want to do this?) The third important thing: Facts (what facts can support your above point of view)
【Articles about selling goods】 1. I would like to recommend a particularly delicious fruit to you, the iron-skinned persimmon. 2. Opinion: It is the most popular tomato on the market now. It is expensive but delicious. 3. Proof: At more than 20 yuan per pound, it is indeed a bit expensive. Fortunately, it has a unique taste, 70% sour and 30% sweet. You should immediately use specific facts to support your point of view. 4. A quick aside: It is currently difficult to grow this persimmon, and the yield rate is not high. The price will not drop in the next few years.
Optimization points
·Does each article highlight the key points?
·Optimize format [Start on a single line as a subtitle]
Scenario 1 [WeChat communication: instant messaging master]
WeChat conversation = exchanging information and restoring temperature
1. Exchange information: Use the fewest words to explain the problem clearly at once (a WeChat message should not exceed 200 words)
Three principles: First things first, eliminate ambiguity, be concise and clear
Mr. Zhang, is this time period [tomorrow (May 31) 14:00-15:00] convenient? 1. I would like to invite you to discuss the work plan of new product development in [the third conference room]. The meeting will take about 1 hour. 2. Topic: The branch's performance this year is closely related to the progress of new product development. The R&D department particularly hopes to receive your support and guidance. 3. Pre-meeting information: Regarding new product research and development, I have drafted an execution plan and have sent it to your email in advance. [Please confirm whether you have time to attend the meeting] If you have other arrangements, please tell me a time that is convenient for you. Thank you!
If it is not the default job, or you have not explained it in person before, then you must explain why you want this file? Because the other party will definitely have questions. If you suddenly want this, what will you do with it? Will there be any problems? Once you understand the reason, the other party will be able to better cooperate with you.
The user awareness in WeChat communication means that you have to go one step further and help the other party think of some questions that he may have doubts about, and directly explain the questions clearly in advance, and do not let the other party ask questions repeatedly.
Reply to other people's questions: First, what opinions are there so far? Second, on which issues has there been consensus? Third, what other issues need to be confirmed?
2. Reduction temperature
1. Do as the Romans do: First take a look at what people are using in the corporate environment.
The leader’s style of sending WeChat messages represents his experience and work style to a certain extent.
2. Writing standards: avoid ambiguity
When everyone uses irregularities in WeChat conversations and does not write complete sentences, whoever writes the sentences in an orderly manner with no typos and correct punctuation will win.
3. Note: Do not use "!" or "?" lightly.
4. “Withdrawal” – serious damage to trust
3. Avoid these pitfalls
1. Withdrawal, or even more serious, continuous withdrawal
2. Spread negative energy
3. Time to reply to WeChat
I'm in a hurry now, I'll get back to you later
Sorry, I've been in a meeting just now and kept you waiting.
When you invite people into a group, you must say hello to the people in the group in advance and ask for permission before you invite people in.
Scenario 2 [Writing on Social Platforms]
Circle of friends=shape the first impression. You have yourself in everything and others in your heart.
01 Create the first impression (emotional color in the workplace: either positive, or plain and useful)
【Nick name】
【Signature】
The slogan of personal media is the expression of your values at the smallest granular level.
【avatar】
Using your own photo as a WeChat avatar is a way to maximize the use of information
02 When it comes to the company, you are involved in the matter
1. Put your own experience, your participation, and your evaluation into it
Recommended new products: My colleagues surveyed me when they were developing products, and the survey questions were very novel. After the product was developed, I was one of the first to participate in the trial. Making this PPT, the efficiency of analyzing data suddenly became several times faster. It is worth giving it a try for students who always stay up late doing PPT and analyzing data.
company advertising Time flies so fast. I didn’t expect that it has been a year since I came to the company. My biggest experience at Universe Company is the friendliness. Everyone also argued about work at work, but no one ever took it seriously. After work, everyone gathers together to play football, eat meat, and talk about mountains and rivers. You can work and live happily here.
Evaluation industry Express your thoughts on the company’s industry from the perspective of solving users’ pain points. (This kind of thinking is even more valuable to friends who care about this industry) The biggest difference between leading and following is that the leader does not care about the gains and losses of the moment, but firmly invests in things worth doing for the long term. For example, Tesla and BYD have been criticized for their performance fluctuations, but they have always adhered to their judgment on the new energy industry, continued to invest heavily, and now have become recognized leaders. I'm so lucky to witness a entered and is now a recognized leader. I am so lucky to witness the process of a niche product becoming globally recognized.
Recruitment recommendations Put yourself in it, write about your relationship with this department, or even the department leader, and your feelings about working with them. Or you can ask friends to help you and recommend suitable people from your own side. For example you could write: Mr. Wang is a senior that I particularly trust. In the past year, he has led the team to expand the territory. He is organized and motivated. The team he leads is also very professional like him and the atmosphere is good. Now the team wants to recruit new people. The recruitment requirements are in the picture. Recommendations are welcome.
03 Talk about your own affairs while thinking about others: Don’t just share your feelings, think about how to connect with others and help others
04Reply to message
yes and; affirm him first, then give him a useful new information
Summary of my experience, plus it may be useful to you
05【Avoid pits】
Don’t send non-work related messages during working hours
Keep a positive attitude and don't pass on negativity
Don't insinuate
Pay attention to forwarding articles yourself, it will reflect your taste
Scenario 3 [E-mail writing]
Email nicknames should be formal
The format of the email: subject, body, end, attachments and recipients
01 Topic
1. Write an imperative sentence: the verb contains specific people/things
User awareness: Let the other party know clearly what this email is for
Please confirm the proposal materials for Company A’s May event
(Shuttle No. 5) The route will be adjusted on June 20th. Get on the bus at Qiandian Village. A must-see for colleagues.
Please ask the technician to correct the bug based on the test results on the App homepage.
"You are invited to attend the ribbon-cutting ceremony of the Universe Mall this Friday (February 10)."
"Please check the report on the results of the negotiations with Company B"
Feedback is required before Friday [need to confirm planning plan]
#Don’t use [Urgent] formats casually in email subjects unless it’s really urgent.
#Only write one subject in an email
02 Text: Use "list style" to list items: sort by action - opinion - fact - vision
03 Ending: Final reaffirmation of action
[Please clarify the response requirements]
"This email does not require a reply"
"Looking forward to your reply"
"I would like to ask you to check the risk control part of the offline activity plan of this project. If your time is convenient, I hope you can reply before the project meeting on Friday. Thank you very much."
04 Attachments: Upload attachments first and then write the text to avoid omissions
1. Naming of attachments: It is recommended to include keywords
Attachment name = attachment subject author time version number
xx product sales in February 2021-Dong Qingqing-20210302-V1.0
[Final version] xx product sales in February 2021-Dong Qingqing-20210302-V1.0
[Final version] xx product sales in February 2021-20210302-V1.0
2. If you send multiple attachments, it is recommended to briefly introduce the content of each attachment after the main text.
Attachment 1 is the overall schedule Attachment 2 is a summary document of all completed projects so far. Attachment three is...
05 Recipient: Don’t miss out if necessary, don’t send more than necessary
send to
CC
1. Who still cares about the progress of this matter? 2. Who else should know about this? 3. Who else does the recipient want to know about this?
BCC
Scenario 4 [Weekly Report: How to Improve Strategic Transparency]
Don’t write the weekly report as a diary, and don’t write too many personal feelings; when it comes to other people’s work, be very careful with your words.
Weekly report = main task, decision-making and thinking, intelligence vision
01 Main task: [Task Progress]; the purpose is to align work with leaders and colleagues
Part One: Completion of Work Last Week Part 2: What’s the plan for next week’s work?
[Daily] Today’s completion status; Tomorrow’s plan
02Decision-making ideas
After a task, add your thinking and decision-making process during execution
key variables
What are the advantages of the new plan compared with the original plan?
What are the potential risks of this plan?
Think about what you would do if you were a leader? Leader, why are you doing this? Is it because of these three reasons that you do this?
03Intelligence Vision
It can be competitive product trends or industry cutting-edge, It can also be something that is not directly related to the business, but is something new happening in the field that I pay attention to.
Consciously pay attention and make observations, whether it is work-related information or areas of interest. Over time, they will become nourishment for your growth.
Synchronization of valuable work products
If it does not fall within the scope of performance appraisal and is not directly related to the main goal, there is no need to include it in the weekly report.
Daily work details are written in the schedule: For example, you can write down how many clients you met this week, how many articles you wrote at what time, how many meetings you attended, how many overtime shifts you attended, and all kinds of running accounts. Then your weekly report can still be focused. A piece of pure land.
1. Report to the leader on the plan for activity A on Monday morning.
Report the activity plan to the leader on Monday morning. In fact, she only said what she had done, not how the activity plan was reported, so the relevant people had no way to make a judgment. We can change it like this: On Monday morning, I reported the activity plan to the leaders and determined the time and direction. The next step is to finalize the venue.
2. Hold regular department meetings.
3. Synchronize this month’s sales plan with suppliers.
4. On Wednesday afternoon, I communicated with the product department about product positioning.
5. Completed some communication work temporarily assigned by the leadership.
Scenario 5 [Meeting Minutes]
1. Take the initiative to advance the work
The three principles require meeting minutes: 1. Action orientation: clear actions 2. User awareness: Participants and collaborators must understand the information without any ambiguity and work together smoothly. 3. Default disclosure principle: keep the evidence for later reference.
2. How to write meeting minutes? [Meeting minutes = meeting information, consensus, action list]
1. Meeting information
01Basic information 1. Time: (duration) Place: 2. Topics of the meeting: 3. Participants: Host/initiator, collaborator, gatekeeper: human resources, finance, legal affairs People who expand ideas: planners 4. Meeting-related materials or background information:
02 Pre-meeting resolution: meeting agenda, goals, participants
It is best to send it to all participants in advance so that everyone can come to the meeting with ideas, which can also improve the efficiency of the meeting.
As a participant, consciously ask before the meeting: What problem does this meeting want to solve, and what can I prepare in advance?
03 Meeting Minutes: Cornell Note-taking Method Left: Keywords-problems to be solved/important points On the right: relevant important information, actions to be taken, and important decision-making ideas formed
2. Meeting consensus
What consensus was reached and what was the context?
In retreats and brainstorming sessions, when many opinions may not necessarily lead to consensus, we need to bring in more valuable information.
3. Action list: A meeting minute can contain nothing, but it must have an action list.
Action = who did what, deadline, delivery standard, reward and punishment results
Responsible person, time, completion target
Every action must have a beginning and an end, and a clear time. Any implementation must have results and there must be clear delivery standards. Every result must have rewards and punishments, and there must be costs for not completing and benefits for completion.
Communicate the training needs of various departments, decide on the theme of next year’s internal training before October 3, and take stock of the number of people to be trained. Xiao Zhang takes the lead and Xiao Dong cooperates.
First, Xiao Zhang is responsible for initiating a request to the public relations department within today and asking them to support guest communication at the product launch conference. Second, Xiao Wang should help organize the list of guests, which should be completed before three o'clock for Xiao Zhang to communicate with the public relations department.
Mr. Li from the Operation Department will complete the meal plan for the first version of the event dinner before 14:00 on March 3, 2021 (next Wednesday). The plan needs to be accompanied by a meal count and budget table for discussion at the project meeting on Thursday. Note: Please refer to the meal plan of last year’s annual meeting.
Scenario 6 [Notice: How to shout impressively and do something exciting]
Notification = call to see, refer to action
1. Call to see [verb specific person/thing]
Notice to please xxx do xxx
Give rewards and punishments as incentives
2. Refers to action [action orientation = start and end time, execution of action, reward and punishment results]
So how to ensure that users can remember the time and come to the site on time? Our operations colleagues will remind users by showing our preparation process in the App every once in a while. For example, the on-site construction is completed, the on-site logo is designed, the departure photos of colleagues from all over the place go to the site, etc. The key process of each time is actually a repeated notification, but this will not make the user feel that I am being rushed, or that you are saying this over and over again. Instead, it will feel that you are very thoughtful, and I will expect this process to become result. In fact, many movies, TV series, and games use this method to promote it. It is very easy to use and I recommend it to you.
Scenario 7 [Work planning: How to integrate your future work into the organization’s goals]
Monthly plan, quarterly plan, annual plan, project plan
Work plan = target and schedule
1. Goal is the big goal that is aligned with the organization
OKR working method: o: goal, KR: key results
Personal goals = associated organizational goals Quantitative standards
From the perspective of job role, I can undertake a certain part of a certain goal of the organization and bear a specific percentage, or we have to complete a specific amount.
Use SMART principles to write work plans: specific, measurable, achievable, relevant, and clear
Corrected 5 bugs in the product experience. In the next round of user questionnaire update WeChat 415738 survey, user satisfaction will be increased by 5%.
Plan at least 10 community paid activities to increase user activity and generate an additional 200,000 yuan in sales, a 15% increase from the second quarter. Conduct a round of user research on active users in the community, output a research report, and find no less than 5 community service improvement points. 3. Try to summarize your own community operation experience and output a set of community operation SOPs at the end of September to help newcomers get started quickly.
2. The schedule is a schedule that is aligned with the collaborators
Key Result = Deadline Quantitative Criteria
Don’t write about what we have done, but what we want to accomplish
Without results, the leader cannot judge whether Xiao Wang can achieve his goal.
Does the sum of key results mean that the goal has been achieved?
Quarterly goals: Expand the talent pool and add no less than 200 candidates. Key results: 1. Complete the construction of the company's homepage on Linkedin, and maintain the company's homepage through channels such as Maimai, Lagou, and Liepin. 2. Complete contact with 5 candidates every week. 3. Join a professional forum and try to establish contact with relevant professional experts. 4. The live broadcast of spring recruitment will be completed before the end of March, mainly for interns from technical colleges and fresh graduates from liberal arts colleges.
Learn to use [Manager Calendar]
Put all management actions into the calendar
1. Have dinner with an important subordinate every week to ensure regular and in-depth communication between us
2. Work with a small team for half a day every month. Not only can you understand their working status, but you can also solve problems that occur on the front line in a timely manner.
Scenario 8 [Written application: applying for funds, resources, promotion, competition, how to overcome work difficulties]
Application = Resource Return Risk Warning
A written application is not simply a request, but should be based on user awareness. Only by turning your goals into a common goal between you and your leader can you gain support.
1. Resource return
【Eleventh School Case】 We also sincerely hope that your company can put forward requirements for this study visit, such as what desk preparation your company needs us to do or what basic materials we need to read; as a visiting professional in the education industry, does your company have any educational needs? Our support is needed.
What benefits can the investment of resources bring? Technology has developed rapidly in recent years, and relevant government regulations have also changed. In response to government regulations, our company needs to iterate our courses. If expert resources are invested in this course, the professionalism of the course and the learning effect of employees will be improved.
2. Risk warning
If the plan is implemented, after the course is launched, employees participating in the training will need to invest 20 class hours per person per year. To this end, it is necessary to ask local branches to coordinate the workload to avoid overload and resistance to training.
First, tell leaders from the perspective of investment what benefits will be brought by investing this resource. Second, what are the risks to leaders at the same time?
Example: Application for promotion requirements
Dear leaders of the company: Hello! I am Dong Qingqing, the current deputy store manager of the flagship store. I am applying for this today in the hope of getting the opportunity to be promoted to store manager. It has been three and a half years since I joined our company. The company's open and transparent working atmosphere and proactive corporate culture have enabled me to not only learn work from this group, but also learn life experience from the people around me. Under the leadership of the company, I will be more strict with myself. While doing my job well, I must also continue to learn and accumulate, constantly ask and solve problems, and constantly improve myself so that I can complete the assigned work more quickly and perfectly. At the same time, I hope that my efforts can be seen by the leaders, that my abilities can be recognized by the leaders, and that I can have the opportunity to take on more responsibilities and work. Therefore, today I solemnly applied to the company for "promotion to flagship store"
AAfter I take office, I will continue to work diligently, not be afraid of hardships, and work hard to do my job competently. B After I take office, I can use my user sensitivity in front-line services. In the past few years of work, I have accumulated a large number of interviews with users and suppliers, and compiled a channel optimization plan for South China, which is attached. I hope to have the opportunity to make a detailed report to the headquarters.
B I have no experience in channel operations, but I have participated in two channel operation-related trainings in the past six months and have mastered professional background knowledge. Although I have shortcomings, I have also worked hard to address this shortcoming, hoping to make up for my lack of experience.
Application for cooperation requirements
1. Provide the collaborators with a big blueprint and explain clearly what the big goal is to achieve with this requirement, so that you can draw the other party into the blueprint.
2. Give clear needs, use less adjectives and adverbs, and preferably use numbers or accurate objective information to describe them.
3. Give an example
Scenario 9 [Project Review: Letter to Next]
Review report = Define the problem, operational steps, strategic ideas, positive and negative cases
Letter to the successor - the start of the next project of the service
1. Define the problem
What is the problem? Under what circumstances will it appear? What are the characteristics of the problem?
2. Operation steps: Write in imperative sentences
First, it is necessary to highlight that someone is trapped in the fire scene. Second, you must highlight your position. It must not be brief, but must be specific to the room. Third, we must highlight the fire situation and estimate on the larger scale. Fourth, the building type should be highlighted.
3. Decision-making idea: we have to give reasons: why we should do this
Writing decision-making ideas not only reduces ambiguity, but also helps users make judgments and decide whether this action is necessary.
Example: The end of the food teaching video - technical summary (white wine is poured on the edge of the pot to take away the fishy smell with alcohol and high temperature)
4. Add a real case
5. Knowledge management
Develop a mature action list
How to choose a location for a new restaurant - a review report can be generated for every location selection
What are the key steps in site selection, which indicators should be paid attention to, and what pitfalls are easy to make mistakes?
How to come up with exam questions
How to be a polishing coach
How to issue an invoice
How to reimburse
Scenario 10 [End of year-end work: How to write a good job recruitment/year-end report for next year]
An excellent year-end work summary is not about listing achievements in the past, but about competing for next year.
The key is to embed the capabilities and developments of the past year into the organization’s blueprint for the future
Year-end summary = work summary, ability inventory, next year’s plan
Work summary
Have you completed the goals assigned to you by the organization?
Review the goals given to us by the organization and compare them to see how we have accomplished them.
The new goals for intermediate adjustments must be clearly explained
Main line work: For indirect tasks related to performance appraisal, you need to consider whether they should be included in the year-end summary.
What kind of work results have you achieved?
Summary = review of the goals at the beginning of the year, current status of goal achievement, key evidence
The organization's annual goals are... my goal is... How much have I accomplished...
Our team's performance target last year was 20 million, but the actual value was only 14 million. Judging from the sales performance, we did not do a good job, and it can even be said to be a failure. We must face up to the problem.
1. It is best to focus on the overall goals of the entire organization 2. When writing about specific work, be less qualitative and more quantitative, and use less adjectives and big words.
Capability inventory
Organizational goals, results of my actions, new capabilities that have just been developed
Highlight changes and growth: In terms of the organization's big goals, what new capabilities have I gained and what aspects can I contribute to the company next year? Highlighting growth also proves that we have the potential to grow.
Plans for next year
The core is benchmarking and table comparison
Scenario 11 [Public Speaking: How to Manage Public Attention]
Any speech can be written as a "verbatim transcript of the speech" - remember the logic
Formula: Public speaking = a challenge, a three-point plan, and a comeback
1. A challenge
1. Use a question to start by telling the audience what kind of problem we are going to solve today. Example: Let’s discuss a xxx issue today
2. Relevant to you and liked by you: What is the relationship between the topic and the audience?
[Introduce the company to different people] 1. Introduce to customers, focusing on what kind of products our company has and what our philosophy of cooperation with customers is. 2. Introduce to the government what social value we create, how much tax revenue we can contribute to the local government, and how many local jobs we can create. 3. Talk to the job-seeking college students about what kind of growth they will have after coming here and what kind of culture the company has.
3. Two directions
1) What is your goal? That is to say, the value of your challenge is very high. 2) Raise obstacles and talk about the challenges of achieving such high value
"How can the catering industry double its growth under the influence of the epidemic"
Two or three-point plan
Just write three points, arrange them progressively, and build trust.
Abstract concepts and principles should be followed by perceptual materials; add emotional expressions to grab the audience's attention.
It’s best to have a story for every 1,000 words: use stories to increase sensibility
Sensual material is just one thing: Who, when, where, what, why, how ——5 H, who, where, when, what, why, how More detailed perceptual materials: names of people, places, company names, numbers, proper nouns, colors, picture descriptions, action descriptions
"What particularly surprised me is that 1/3 of its employees are computer engineers. No wonder Goldman Sachs, a time-honored financial brand, can continue to maintain its vitality in the digital age."
3. One return
Peak-end experience management: Create an surprise at the end, which can be a fact, a story, or a call to action
Managing audience attention: challenges solutions
Storytelling is the basic skill for each of us to chat and brag with others.
Tips for memorizing manuscripts:
1. Tell more stories and less reasoning.
2. Focus on the beginning, end, and connected parts.
Scenario 12 [Resume Writing]
1. Writing a resume is not to write a description for yourself, but to write an advertisement for yourself.
The first level: machine screening - job keywords
Screening ability: Bachelor degree, 1 year of experience in public account operation. Key abilities: public account operation, copywriting, and event planning. Hidden abilities: communication ability, stress resistance, and empathy ability. Learn to mine keywords from job ads, put them in your resume, and match the keywords with relevant or indirect experience
The second level: manual screening - adding half a sentence
01Add evidence after ability
I have copywriting skills. He has published more than a dozen articles in media such as Universe Magazine.
02Add value after experience
Participated in a cooperation project with Sina and planned temporary parking sign promotion activities, with the number of visitors reaching 4,000 in a single day. I learned how to plan an event for thousands of people from 0 to 1.
03 Add proof after soft skills
I have strong learning ability. Recently, I have been paying attention to the field of education. I am reading "How Schools Work" and have a new understanding of organizational structure.
The third level: Human resources interview - verify whether the resume is true
Which ones were really done by yourself? What are you watching others do? What is your style of doing things? Can you keep up with the development of the organization in the future? Do you have potential?
Use the "STAR" model to complete key event combing
[Background] When I joined Universe Company, I had 3,000 fans. [Task] The company requires increasing the number of fans to more than 6,000 within 3 months. [Action] I collected user feedback through 3 rounds of questionnaire surveys and more than 50 interviews, redesigned the push strategy, and combined it with background data analysis to continuously adjust and optimize. [Results] After three months of operation, the number of fans of the WeChat official account increased from more than 3,000 to more than 10,000, exceeding the company's expectations.
Targeted preparation: Make more preparations for the interview with this company, so that the interviewer can feel your intentions.
2. Decorate a small corner of your resume: self-introduction
Basic information: abbreviation
Self-evaluation: Focus-Write a short story
For example, if you write "I am a careful person", it is better to write "I have an owl personality. I once checked a project all night and reduced the error rate by half." For another example, writing "I am a person who loves to worry and I am a responsible person" is not as good as writing "I am an expert in Mafengwo guides. Several guides have been featured and recommended because they are very detailed."
Personal hobbies - preferably hobbies that are helpful to the position you are applying for.
Additional: 16 Chinese language knowledge