MindMap Gallery sales methodology
This is a mind map about sales methodology. The main contents include: principles that cannot be violated, internal strength, target customers, summary of transaction experience, summary of failed transactions, self-positioning, other assistance, and card recharging and selling work.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
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sales methodology
Target customers
Negative one transaction place: first update > midfield > second update > leisure area (except the lounge, screening room and steam room)
Customer needs and group types
Just take a bath, your spending power is weak, so we mainly recommend bathing cards
50 year old men and women
Men's bathing, men with children and men with the elderly are the main decision-makers
Relaxation area, family group
Starting question: Hello, do you often come to take a shower?
Time: Day shift > Night shift
Room, strong spending power, main recommendation will be card
The main group is those in their 30s. The first update and the midfield are the main positions, followed by the negative one room.
A group of people (eg: boss leads employees to spend money) mainly listens to the boss's arrangements, entertains employees, makes the host look good and makes it easier to close deals. Main promotion card
A combination of two persons or more (eg: bringing clients/friends) mainly listens to the host's arrangements, entertains the host's clients/friends, makes the host look good/does the honors of the landlord, and makes it easier to close deals. Main promotion card
Opening question: Hello, do you do massage?
Time: Night shift > Day shift, first half of the night > second half of the night
The lobby has average spending power and mainly promotes small projects.
Passing by/on a business trip/far away from home/not frequent for consumption/reserved by the receptionist on the first floor. Cards are generally not recommended unless the guest actively requests them. We mainly recommend bathing or lobby massage packages.
Starting question: Hello, do you want to go to the lounge after changing clothes? What projects are we going to do?
Other customer groups
Children, elderly people with limited mobility and young people under 25 are not eligible for promotion.
The one-man combination is quite special and can be used in any situation. The main thing is to ask more questions and sell more.
Position yourself
Basic operations
Personal appearance, clean and tidy, no smell in the mouth
Before you do your own job, you must do your own job well first, and then do other things
Advanced operations
Familiar with the business. You don’t need to be familiar with other businesses, but you must be familiar with tickets, back rubs, price lists for massage items, membership recharge and bathing cards.
Familiar with the environment. Understand all the places and environments you can go to on the negative floor. You may come in handy at some point.
Memorize the words by heart, know them by heart, and blurt them out
Product business vocabulary
Problem explanation skills
Card charging and selling work
Early service
Observe appearance. Although a person cannot be judged by appearance, the appearance must be judged by appearance. 37 points, 7 points for bad appearance and 3 points for appearance. Sometimes people who often massage and charge cards can be identified by their image and temperament.
To leave a good initial impression (personally), mainly rely on proactive and considerate service, starting from the next update to the end of the first update; choose the level of service based on the quality of the customer, but do not spoil the customer
Ordinary customers, higher (than) normal service reference object: Haidilao service
To-be-decided/decided customers to recharge their cards (keep an eye on them), advanced services, reference objects: small leaders of our company serving big leaders
Take the initiative to ask (key among key steps)
You have to ask anytime and anywhere, maybe ask less "Can you recharge the card?", a card worth 3,000 yuan will fly away.
Ask a lot of questions, use quantity to pile up quality
Pay attention to nature, don't be too deliberate, otherwise it will appear too utilitarian, and ensure service even if customers do not consume.
Promotion of transactions in the medium term
Identify core needs
Direct transaction: Let the customer transfer the money in the shortest time, and quickly go to the front desk to complete the recharge.
See you later: more services, more questions, more understanding, more follow-up
Customer hesitation: Empathize with customers to strengthen their concerns, care about their health, and make customers feel that you understand them.
Advantage display
The intensity of settlement discounts. How many real benefits can we bring to customers by settling their accounts in advance?
Introduce the gift plan (you can also calculate the AB price account in advance to allow customers to make better choices)
The membership card can be used by others and is not locked.
Indefinitely, no time limit
Other advantages (refer to the online ticket purchase introduction). Such as 12-hour bathing, free snacks, cinema, steaming...
The space of sales skills is limited, only some of them are listed.
Herd mentality. Introducing the cards at what price most people will buy and how much they charge for membership
Introduced in order from largest to smallest. For example: first introduce the person with 10,000 yuan, and then introduce the person with 5,000 yuan...
Compare to peers. Service experience, products, environmental facilities, price advantages, customer base, etc.
Guidance, the vast majority of customers are like sheep without direction. Even if there is no demand, demand can be created through guidance. For example: you can sell paid tea/drinks to customers who are soaking in the pool. When other customers see others drinking tea and drinks, they will also take the initiative to ask for tea and drinks.
Service, while selling and serving customers at the same time, such as: using a hair dryer to dry your hair, using paper towels to wipe sweat... There is an indecent but vivid and easy-to-understand word - "dog legs", be moderate and don't lick too much pass
Sold out, the most cost-effective technique, don’t use it until the end
The location should be relatively quiet, not cluttered, and at least allow for one-to-one communication
Assume the transaction method and reconfirm the demand method,
Typical customer questions:
The value does not match, the sexual value is too low/the service is not good/the friend has a card/comes too much and that’s it (the customer is highlighted as a high-end customer)////////////////////// ////////////////////////////////////////////////////
Speech skills
1Brother/Sister, thank you very much for your feedback. This is really valuable. Although we have been doing it very carefully, there are indeed some things that are not thoughtful. We really need your feedback. Thank you again. ;Then can you tell me a few points that you think are inconsistent, such as our technicians, (for example), everyone in our team has different strengths, and some people have emotional intelligence. If it is high, then it is suitable for guests who invite clients, and they can make the clients very happy; some of them know a lot about traditional Chinese medicine, which can give you more knowledge in this area... Then you can Tell me what you are looking for when you come to our home. For example, if you value technical technicians, you can tell me about it next time. Next time, we will try to arrange a technician that you are more comfortable with. 2
Attitude (sincere apology, shortcomings) Explanation Problem solving = resolve dissatisfaction, and then apply for a card
Later guarantee
Continuous offline services, WeChat payment bill screenshots/mobile phone text messages/invoices
Maintain high-quality customers. If you stay with us for a long time and encounter promotional activities, you can complete the card recharge through WeChat notification activities.
Free snacks, fruit tea/holiday greetings/daily communication/red envelopes/small gifts/others/
Add WeChat to provide next booking service
Principles that cannot be violated
Company rules, especially those involving fines
You must never have a customer jump in line on your own. queue
Harmony brings wealth, don't get angry, anger will only make people less intelligent
Seek truth from facts, don’t promise things you can’t do/don’t understand vague things
internal strength
The most important thing is to gain customer trust. trust
Sincerely and sincerely consider customers and protect their personal and property safety. More likely to achieve a win-win situation, allowing you to go further
Selling belief. This is the most important thing. You can’t be confident in yourself, let alone let your customers trust you to recharge and buy cards.
The entire person's state must be online and practice frequently. Either in a sales state or in a sales state
System thinking: dynamic adjustment, making adjustments at any time based on actual customer reactions
Do things in a down-to-earth manner
Other assistance
Whenever you go to a new environment, find yourself a "beginner master". The purpose is to break the information gap, pave the way for becoming a better salesperson, and avoid detours and mistakes. Filter conditions: 1. Good character. 2. Strong fighting ability. Find a master.
Make good friends and be altruistic. As long as you have a good relationship with all the colleagues you can come into contact with at work in the company (it must be broad, the wider the network, the greater the potential), because cooperation may be needed at any time (note that it is not a general relationship but a good relationship, and at the same time, it must be neither humble nor overbearing)
Always learn from those who have achieved results
Summary of uncompleted transaction failure
Company system, major promotions, excess demand/first floor geographical advantage, guest room advantage, customers are booked
Unreasonable demands from customers/poor customer status (such as drunkenness)
The venue is not suitable (for example, during the second shift)/the time is not suitable (for example, in the middle of the night after the night shift)/there are too many people to leave on holidays/people are lost and they are not followed up/conversation intervals are high and customers are irritable
Summary of transaction experience
These methodologies are basically summaries of transaction experience, and good results can be achieved if 80% is achieved. 1 You must be confident, reflected in your personal status, speaking skills, speaking speed, and intonation. 3 Don’t be afraid of rejection, go out more and ask more, be sure to ask, ask a lot, and then summarize your failure/successful experiences, and constantly iterate your own methodology 4 Be sure to learn more from any great people