MindMap Gallery Small Village Spring Festival Marketing
It is suitable for village marketing to make money. Through various means of publicity and promotion, it can attract tourists to experience and consume, and enhance the popularity and economic benefits of small villages.
Edited at 2024-01-18 23:45:15This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Spring Festival Marketing
Positioning and analysis
Products and gameplay
Various toys and activities
Product activity characteristics
Strong replicability, strong interactivity and low cost
core target group
Rich and interested primary and secondary school students
main competition
Various canteens and toy stores
product goals
Make users experience happy
market target
gain economic benefits
Promotion object
Various toys and activities
Promotion rhythm
two steps
Product tone
Interesting, fun
product impression
Novel and interesting
Competitive product analysis
traditional tuck shop
Stable operation with little product changes
Communication highlights
Stable and certain after-sales guarantee
User research
Client
Teenagers aged 6-25, migrant workers
entertainment content
Fireworks, firearms, toys, games
Decisive factors in choosing
Like and have money
entry point
Provide novel, interesting, affordable and fun activities and toys
Favorite thing to do
Gambling, playing games, making money
users want to get
Relaxing entertainment, the envy of others
creative display
Different from the decorations, toys and gameplay of the canteen
strategy and implementation
core strategy
Rely on popular videos and products on Douyin, Pinduoduo, and Taobao to collect and select various fun and interesting activities and toys
phased strategy
Relying on discounts to attract users to spread the word
Promotion strategy
total
Happiness is at this moment
stage
layout
Set the scene
publicity
Discount spread
reward
good reception
Execution specific
time
Prepare
carry out
Place
In front of home or in the square
main content
Sell toys and organize activities
Promotion channels
Arrange the display
person-to-person communication
Budget
Dissemination and packaging