MindMap Gallery Basic principles of marketing
Mainly includes marketing, marketing, marketing mix, the evolution of modern marketing concepts, Application of modern marketing concepts, etc.
Edited at 2024-01-18 21:51:44This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Basic principles of marketing
Marketing, Marketing, Marketing Mix
market
The emergence and development of markets
The market in the narrow sense, broad sense, and modern market science
Macro and micro markets
marketing
definition
macromarketing
Micromarketing (the research object of marketing)
marketing mix
definition
Features
effect
new development
The difference between 6Ps and 4Ps
The evolution of modern marketing concepts
The evolution of marketing concepts
Production concept (production first)
Seller's market, quantity wins
Product concept (product first)
Seller's market, win with quality
Sales concept (sales first)
The transition from a seller’s market to a seller’s market
Marketing Concept (Customer First)
buyer market
Social Marketing Concept (Society First)
Comparison of various marketing concepts
Comparison of traditional marketing concepts and modern marketing concepts
The starting point and center are different
Different methods or approaches to achieve corporate goals and exchanges
The ultimate goals of enterprises are different
Characteristics of modern marketing concepts
New developments in marketing concepts
direct marketing
green marketing
Integrated Marketing
Lauterbourne 4C theory
Relationship Marketing
overall marketing
cultural marketing
Internet Marketing (Latest Situation)
Wechat marketing
Application of modern marketing concepts
The importance of pursuing modern marketing concepts
1. Conducive to market development and development
2. Stimulate the spirit of continuous innovation in enterprises
3. Will guide enterprises to pay attention to marketing research and sales forecasting
4. Can continuously improve the economic benefits of the enterprise
5. It can enable enterprises to better fulfill their social responsibilities
Conditions required for the application of modern marketing concepts in enterprise marketing management
Change the business attitude of enterprises according to modern marketing concepts
The change of business attitude is the most important issue in applying modern marketing concepts
First of all, we must change our business attitude and establish a customer-centered business attitude.
Change the business activities of enterprises according to modern marketing concepts
Reform the business organization and institutional setup of enterprises according to modern marketing concepts
Establish management procedures based on modern marketing concepts
Evaluating profit standards based on modern marketing concepts
The most common goals of enterprises include investment return rate, sales growth rate, market share, and product innovation.