The emergence and development of markets

The market in the narrow sense, broad sense, and modern market science

Macro and micro markets

definition

macromarketing

Micromarketing (the research object of marketing)

definition

Features

effect

new development

The difference between 6Ps and 4Ps

Production concept (production first)

Product concept (product first)

Sales concept (sales first)

Marketing Concept (Customer First)

Social Marketing Concept (Society First)

Comparison of traditional marketing concepts and modern marketing concepts

Characteristics of modern marketing concepts

direct marketing

green marketing

Integrated Marketing

Relationship Marketing

overall marketing

cultural marketing

Internet Marketing (Latest Situation)

Wechat marketing

1. Conducive to market development and development

2. Stimulate the spirit of continuous innovation in enterprises

3. Will guide enterprises to pay attention to marketing research and sales forecasting

4. Can continuously improve the economic benefits of the enterprise

5. It can enable enterprises to better fulfill their social responsibilities

Change the business attitude of enterprises according to modern marketing concepts

Change the business activities of enterprises according to modern marketing concepts

Reform the business organization and institutional setup of enterprises according to modern marketing concepts

Establish management procedures based on modern marketing concepts

Evaluating profit standards based on modern marketing concepts