An individual's evaluative and persistent response tendency directed toward a certain object and based on certain concepts

Objectivity, concept, evaluation, persistence

Components

Attitudes are learned mental states

specific direction

stability, durability

simplicity, complexity

Pointing (positive or negative)

strength

Depth (level of involvement)

Towards the middle (closer to the value system)

Explicitness (how exposed the attitude is)

emotion

Opinion

values

Connection, reinforcement, observational learning

Instrumental, adjusting and utilitarian functions (bringing maximum benefit to oneself)

Value expression function (actively express yourself)

Cognitive function (understanding the surrounding world and the unknown world)

Impact on social understanding (affecting the way people pay attention to and understand things)

Motivational effect (the more positive the attitude, the greater the internal drive for action)

need satisfaction and emotional experience

Knowledge, family, group reference, cultural factors, genetic factors and gender role

LaPierre Challenge (Separation)

Proof of consistency between attitude and behavior

Influencing factors

theory of reasoned action

dual attitude model

self-worth orientation theory

distance measurement

Physiological response measurement