Wondershare EdrawMind
MindMap Gallery Team operation starting number
- 60
- 1
Team operation starting number
This is a mind map about team operation starting, including material analysis, shooting system, editing system, starting logic, etc. Full of useful information ~ Welcome to like and collect ~
Edited at 2024-01-18 13:53:31
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Team operation starting number
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
- Recommended to you
- Outline
Team operation starting number
Start number logic
central idea
The whole thing highlights the fireworks in the world and the business is busy.
As an opinion leader of the target group, IP’s image matches the personality
Opinion leaders such as Bao Ma, low-income working people who want to start a business, etc.
content
content
Smooth tone, breathable, not dry
Logical, no nonsense
The front is enough to attract attention, and the video fatigue is solved well.
There is a marketing point, the content has a clear target audience, and the content does not clearly or imply that others are starting a business (to avoid violations)
sound
The vocals are outstanding and not boring.
Music fits the personality
Music and vocals create rhythm
Rhythm
The rhythm matches the character
The tone of the person, the music and the vocals match the rhythm appropriately
Popular passwords
The more interesting it is, the easier it is to get started.
Accounts that are easy to explode
It’s easier to become popular by shopping for delicious food, new phone and new account
Account cultivation activity
Hot item starting number
Service process, product process, pain points
Traffic and fans will start marketing later
Soft marketing can be repeated, but cannot be directly implanted
It’s easier to get excited by eating delicious food. New mobile phone, new account, account cultivation activity
Keep an account
Preliminary preparation: Use multiple mobile phones to make numbers, 2-5
How to maintain an account: Vertical category, for seven consecutive days, spend more than 60 minutes every day, comment, like, watch live broadcasts, and vote for TikTok
Note: New phones or iPhones that can be flashed (changed IP address) are limited. The team uses Apple X or above.
account
Five-piece account homepage set [avatar, background image, nickname, introduction, video cover]
Background image: Let the audience know you in one second [Who am I, where am I, what am I good at]
Comment area operation
Lead private message
Negative review control
guide disputes
Approximate data of popular items
Completion rate 30% Like rate 3-5% Comment rate 1%
Drainage system
Fan base traffic
Blue V number drainage
Live streaming room traffic
Comment area to attract traffic
Link below the video to attract traffic
release cadence
Number of posts - 2-3 posts per day
Publishing time---Breakfast, noon, dinner, or early morning publishing is acceptable. The time interval between two video publishings is more than 6 hours. The publishing time should be as fixed as possible
Material analysis
Is the expressiveness of the material IP real and conversational?
Is the material composition size appropriate?
Is the material stable?
Whether the subject of the material is obvious
Is the composition of the material content complete?
Shooting system
Mobile phone shooting
Native camera: Notes: Natural light, sufficient light will give the best results
Light camera. Note: Don’t overdo the beauty treatment
Equipment List
Shooting mobile phone: Apple xl or above
When there is insufficient natural light, you need to leave the lights on. We recommend Aitus 100D.
Shooting stand
Camera recommendation: Sony 6400 (lens 30-1.4/A7M3, Canon M6 second generation (both cameras can be used for live broadcast later)) Use large apertures for the lenses
Microphone recommendation: Mammoth M1
camera shot
Professional shooting equipment, selected according to the situation
fixed scene
first floor
kitchen
Kitchen entrance
Opposite the pot
Dumplings
Kneading noodles
cold dish room
Radio port
Photographing the cold dish room from the inside out
Photographing the cold dish room from outside to inside
hall
Fixed position
Internal training course structure chart
Every empty space must display something about the product, and every character must be shown to the audience [When the shot cannot achieve the desired effect, don’t use it, delete it and leave out the key points]
Background people are real busy
Medium shot of real people busy at work
The prospect is missing, someone is busy
video structure
Finished product first
flow
Pre-explosion point
Production process [with logic and flow]
Traffic plus business, integration
Real oral broadcast【Trust Business】
Recipe [Collect to create interactive data]
Shooting camera position explanation
Frontal teleprompter shot
How to shoot side teleprompter
Reduce the horror of the lens
Others output, you read along
Master of inscriptions, selfie
interview style shooting
Editing system
Mobile phone editing: Cutting - easy to operate and quick to use, with traffic support
Computer Editing: Editing Professional Edition
The best software for making short videos at the moment, bar none
Funny pornographic video clips
picture
composition
The face is larger than the clothes and the background
The first thing that catches the user's eye when watching the video is that it is not dazzling and attracts attention.
clean background
The characteristics of subtitles should conform to the characteristics of the characters
The layout of subtitles highlights the characters and does not steal the subject.
The composition size conforms to the corresponding platform, and the mobile phone preview effect shall prevail.
Douyin will increase
Kuaishou will zoom in bigger and wider
Video accounts pay more attention to publishing rules
cover
Smooth, neat and harmonious
The cover text is told in a simple IP micro tone.
tone
In line with the characteristics of the corresponding publishing platform, harmony is not limited
The color palette matches the character and the purpose of the project
How to create a 100% cashable account
Remember the Nine-Character Scripture
Insult your peers, show off your muscles, highlight hot topics, build your personality, and build strong trust and endorsement to expand the audience.
product
cost
Copy structure
Middle Core: Contrast, Numbers, Suspense
Refining the core selling points, repeat and repeat
Dig deep into users’ real needs
The structure remains unchanged, but the beginning changes
core:
Hot customer praise, suspense hook, proven popularity, sales/learning guide ending
The core is to prove that the product is good at the beginning, and the hook at the beginning proves that the product is delicious.
How to make explosive videos
Humane and caring about customers
Customer interaction, sending things
Give him the good points for entrepreneurs
Site selection
Selection
Generate relationships with existing users and strengthen interactive memory points
People and goods yard
Popular video circuit diagram
high low high high high low high low high low high low high low
Contrast of ups and downs, comeback
532 mode
Use 5 to blow up the store, traffic, traffic
3 pieces of conversion content, conversion, reverse flow
2 sales conversions, sales sales, assisting private domain transactions
How to accurately dismantle accounts and easily obtain unlimited materials
1. Find a benchmark account, disassemble a single popular work of the account, such as shots, hot spots, dubbing, overall gameplay, and copywriting (commercial or non-commercial) and substitute them into your own products
2. Dismantle the popular videos of the benchmark account in the past three months, find all the similarities, keywords, and a structure of the video combination, and then come up with a formula and add it to our work. You can get the above information This account can be imitated for a long time
What kind of content is good data?
For example, the videos of this account only have dozens of likes, 100 likes, but one or several of them have thousands of likes, which is obviously higher than other videos. Then you can pick them out, and then you can focus on them. One article, modify 10 pieces of content with the same views, and then publish these 10 pieces of content to your account
Born by imitation, died by originality, learn the latest gameplay from the entire Internet, and constantly update and iterate your own material library
3 content lines
Article 1: Share your own business knowledge from the perspective of an operator
, we make Northeastern handmade dumplings, so we will share the process of running a dumpling shop, the problems you encounter and the solutions, for example, how you choose the location, how to increase customer flow, and how to operate Meituan , how to create intra-city traffic, this is to share useful information from the perspective of an operator. This kind of content can not only help you establish a character, but also promote your project very cleverly.
Article 2: Share industry knowledge from the perspective of practitioners
That is to say, if you set up your project to output useful information, you can talk about various physical industries, chain industries, catering industries, etc. From the perspective of an industry practitioner, you can export your values, your thoughts, and your opinions. These contents are endless. Your persona must be vertical, but the content can be diversified. You see, by using this dimension to produce content, the variety of content styles can be opened up at once.
Article 3: Share what is happening to you from the perspective of IP
You want users to feel that you are a living person and have an emotional connection. This is the same logic as posting in Moments. You can talk about where you went to play, what happened to your family, and what happened to you and your employees. What, or your views on certain hot content, these are all.
Supporting a personality is multi-dimensional. In addition to letting fans feel your professionalism, you also need to feel your values, your personality, your emotions, etc. These are the core of productivity.
This is the construction of the entire short video content system. After you have completed the construction of this system, the rest is involved in the drainage path. You only need to prepare an e-book as a meeting gift, and after designing the collection method, you can complete a large number of Import precise customers into the private domain and convert them in the private domain.
Search for popular topics
Site
Enter keywords to find the corresponding topic, and then find the ones with high likes
Outside the station
Know almost
tiger sniff
Dangdang cloud reading
Basic copywriting framework
Wash copywriting model
Wash the copy
Perform secondary processing on existing copy to obtain a new copy
A good way is to process other people's opinions and express them in your own words.
Modify content
Based on the core content of the copy. Reorganize the language structure and write it in your own way
Disrupt the copywriting layout: Replace the order of some paragraphs without affecting the flow of the article.
Content integration: Find multiple similar pieces of content to complement each other and piece them together into a new copy.
Interpretation of viewpoints: Find out the central idea of the copy and summarize it with golden sentences
Content addition and subtraction: refine the key points and disassemble the refined sentences
At the end: Be sure to summarize your character with a point of view that is similar to your own IP.
Modify title
Anti-humanity, novel, curious, special, private, unknown, hot topic
Overall optimization
Finally, according to your own oral broadcasting method, you can pass through the entire copy and optimize it.
DOU placement skills
Why invest in DOU
Complete the cold start through DOU (at the beginning, the account is a whiteboard without any labels, so the purpose of the cold start is to make the account have vertical fans
Benchmark accounts: 5-10, invest 100, 24 hours, look at the data after 24 hours, 1 yuan for one fan, it is valuable
If the data is good, invest 200 more. Target 5-10 accounts.
The fan ratio exceeds 1:1.2 and 500 votes can only be recommended.
First, post a video through DOU with 2-3k fans. Once you have a group of real basic fans, each video will have a basic corresponding number of views.
Invest in interactive or increase fans
If it is not for fans to look good, vote for [Likes and Comments] instead of [Increase followers]. Many people know the basic logic of voting.
If the interactive system will distribute it to people who like to like and comment, on the one hand, it can improve the data of a single work and make the people behind you want to read it more. Fans who follow you in this way are real fans.
If you vote - the system will recommend it to people who like to follow. This type of people have already followed thousands of bloggers.
What to do if DOU is rejected
1. Rejection of DOU does not affect the natural flow. Even if it is rejected, as long as the video content does not violate the rules and the video quality is good enough, there is still a chance to escape. This is particularly common in the financial field. Most videos are not allowed to be submitted to DOU, but there are also It can be popular, but there will be a message in the lower left corner that investment is risky.
2. DOU is a manual review. When it cannot be posted [due to industry regulations], you can continue to put it in a few more times to try. Maybe this auditor will not let you vote, but the next auditor will let you vote. (It often happens. I encountered a situation where a video was submitted five or six times before being submitted). You can change the voting method. When the video cannot be posted [due to violation of public order and good customs], it will no longer be posted. Take the video back and re-edit it, delete the sensitive words and try again.
3. The advantage of voting for DOU as soon as the video is released is that as long as it passes the DOU review, you will not have to go through the 10W manual review, and the traffic will not get stuck after reaching 10W.
Detailed answer
Emotion sharing: it must be taken from the front, not from the side, because the best way to convey emotions is through eye recognition and interaction.
Replenish
Case story: You can use profile, because the popularity of this kind of content relies more on the content
Summary: To obtain content from a short video, it must be arresting at the beginning, logically deep in the middle, and valuable at the end. The scene must be clean, the expression must be natural, and the appearance must be trustworthy. A good video content brings emotional value to people, or makes others think you are right, recognize your thinking and values, and be carried away by you. You need to read more copywriting to dismantle your favorite IP bloggers and learn more. Quickly, learn to break down the copywriting structure. How to plan the first 3 seconds of a copy, the front end, the middle section, and the end? What kind of interaction will be triggered in the comment area? Is there any hook in the copywriting content to let users know your identity and can follow you? Proceed to pay.
High-quality copywriting structure
Nine major hook opening structures
Structure 1: Question rhetorical question - the title question resonates with fans. If fans also want to know the answer, they will click to read.
Structure 2: Celebrity Style - Celebrity Effect. The more famous the celebrity is mentioned in the title, the greater the attraction.
Structure 3: Dry material style - summarize the knowledge in a certain field and publish content that is helpful and needed by users. The more valuable the content, the higher the forwarding rate.
Structure 4: Strong Attraction - The title usually contains words such as 'most' and 'certain', which make people unable to help but click at a glance.
Structure 5: Leave suspense - after finishing the exciting and stimulating language, leave suspense or segmentation at the end to arouse the user's imagination. You must click and follow to know what follows.
Structure six: hot spot type - combine the latest hot events. For festivals and seasonal content, directly state the theme and send out the content in a timely manner.
Structure 7: Unconventional type - This kind of content is usually contrary to people's common sense. There is no doubt that this kind of title will definitely attract people's attention.
Structure 8: Numerical - Numerical summary type, which makes people first respond to the high content of knowledge and eager to know what the points are.
Structure 9: Theme title style - the main title is two words, highlighting the topic, attracting attention, followed by the subtitle detailing the main content
EG: His second uncle’s handmade dumplings: How to choose if you want to open a shop and start a business?
Structure 1: dry goods type
1. Attract at the beginning: People nowadays would rather open a small restaurant and run a small business in their hometown than go out to work. Today I will bring you some genuine suggestions.
2. Introduce yourself - enhance endorsement: As a caterer for 30 years
3. Transition: Emphasize the importance of today’s content, guide likes, comments, and follow: Today’s style is pure dry information sharing. I hope friends who have watched this video will prepare a notebook and take notes. The content I am going to talk about below are all lines. Download the content that the agency charges tens of thousands, or something similar: Today’s content is very interesting, you can save it and read it slowly.
4. Discussion content: The first point of discussion (how to make your catering business popular in 4th and 5th tier cities) and analysis of the reasons (opening big stores in small cities (with stylish decoration and high-end), opening small stores in big cities). The second point of discussion (focus on consumers’ feelings) is to analyze the reasons (compared to first- and second-tier cities, the pace of life in county towns is slower, so customers should feel that they are enjoying themselves during the dining process). The third point of discussion (must be humane) Analyze the reasons (in small places with a small population base, you must do a good job in repeat purchases from customers, which is what we call repeat customers. Let customers see your enthusiasm and let customers feel that you respect them. he)
5. Drain traffic to the live broadcast room, triggering likes, attention, and comments: Because the length of the video is limited, if you want to know more, you can come to my live broadcast room. I am sharing/If you have other questions, you can leave a message in the comment area.
Structure 2: Story type
1. Beginning: Background - Question Plan (Introduce yourself to increase authority and endorsement) For example: I have no other skills but make dumplings that are more delicious than others. I have been running a dumpling shop for more than 10 years, from one shop to 15. Shop, many people say how rare it is to make dumplings. Everyone usually makes their own dumplings to eat during the Chinese New Year. Don’t underestimate me. How to handle each ingredient, how to mix the flour to make the dumplings chewy and white, and how to mix the fillings of the dumplings. There is something to be said for it. Food is the most important thing for the people. Only when the taste is good can we achieve customer satisfaction. Your store like mine has an average daily turnover of more than 6,000, whether you are doing private family visits or want to open a small store. You can’t go wrong with this kind of small store with low cost and high profit. If you don’t have any good ideas, please chat with me in the comment area in the lower right corner.
2. Content theme: Tell the reasons [The first point: Discuss and analyze the reasons, The second point: Discuss and analyze the reasons, The third point: Discuss and analyze the reasons]
3. Ending: trigger likes, attention, and comments. If you have any other questions, you can leave a message in the comment area.
Note: Do not use uncommon characters or traditional Chinese characters. It is best not to have icons or symbols in the name. Do not insert Chinese characters in the middle of the English name.
The material library is established, and then if you want to write about any topic, such as debt, you can find 5-8 essences under this category, and you can extract these essences and combine them into a new copy.
In the material library, first find a blogger of the same type, whose videos have more than 10,000 likes and whose videos you deeply approve of and feel are profound to you, then take down the copy. Record the golden sentences, cases or stories, and opinions that make you feel good, and classify the copy. EG: The copywriting talks about entrepreneurship, small projects, liabilities, etc. The copywriting is classified and accumulated over a long period of time. There will be a lot of copywriting under one category of the database. After long-term accumulation, there will be more and more material copywriting. This is what you will do in the later stage. I want to do entrepreneurship or deal with projects or debt. Then you can use some of the material sources of the video to continuously and stably update some of the content you want to produce in the future. This is the material library.
Things to know before doing TikTok
There is no time limit for posting videos, as long as the content is good enough, it can be posted at any time
One account can send 2-3 accounts every day
A database must be established to provide a continuous source of content output.
The placement of DOU must be based on good content.
Label
Activate the same industry tag
Find 10 accounts that are active on the same track and follow this account
Hobby Tags
Like the most popular accounts on the same track every day
For example: If you are in the breakfast industry, then look for popular videos in the breakfast industry and get 15-30 likes every day.
big eyes label
For example: Region Category Business User Portrait
Douyin 7-piece set of tags
For example: name, background image, Douyin ID, avatar, introduction, fan group, work cover
Label the cover of the work
For example: cover food, food and character design
Work content tag
For example: the content of the work is centered around food characters
Tag with music
For example: bringing dubbing or oral broadcasting to a certain region or interviewing students from a certain region (must be the region with the largest number of customers)
Label with copywriting
For example: At the beginning of the story [Who am I, where do I come from, establishing a character], add business in the middle, [How many years have I been doing this, how much money can I make], and end with a story or inspirational ending.
Find a benchmark account
Remove the benchmark account
Platform content, same category, search box search
Other industries in the same category
Massive arithmetic combined with keywords
For example: dumplings, see what keywords appear
Open Douyin and combine your industry keywords with related words
For example: Northeast handmade dumplings, looking for a large number of potential peer benchmarks
Magnifying glass to search industry keywords
Search 3-4 industry keywords
Like every video under the keyword
It takes about 20-30 minutes to brush each keyword
Go back to the recommendations and continue to browse. If you browse to content that is irrelevant to your industry, click if you are not interested. Then scroll to content that is relevant to your industry. Regardless of whether the content is good or bad, give it a thumbs up after reading it.
This action lasts for 1 hour until 15 of the 20 videos are related to your industry
Through the comment area of outstanding peers, we can judge whether the fan portrait is accurate and whether there are high-conversion comments such as "how much" and "how to buy" in the comment area.
Working time
Find 3 benchmarks suitable for your industry
Found 4 industry topics, corresponding to: hot products, personality, differentiation, and traffic drainage
According to the copywriting framework, change it into copywriting suitable for your industry