MindMap Gallery Project sorting mind map
To sort out the project workflow, you must be familiar with the entire content of the work task, from start to finish, and do not miss any detail or problem. If you don’t know much about it, you can take a look at the map below.
Edited at 2020-08-23 18:25:41This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Project sorting
Table of contents
Introduction
Founder introduction
Organization
Project Introduction (What are we going to do)
Market pain points
Traffic acquisition cost is too high
High cost of trial and error (lack of professional operating talents)
User retention is extremely difficult
demand analysis
personal
KOC(amateur)
Lack of exposure
No professional operation
Don’t understand the platform rules
Will not be commercially viable
KOL (first-class figures in various industries in the track)
Lack of professional operations
Frequently being restricted and losing followers
Single method of monetization
Difficulty upgrading content
enterprise
Enterprises don’t understand short video live broadcast IP creation
Lack of professional operations team
Short video live broadcast e-commerce transformation and upgrading
government
Poverty alleviation and agricultural assistance
Promote employment
Stimulate local industrial economy
What problem was solved
Expanding traffic channels
Professional operation and implementation
Industrial chain integration
ROI conversion
Industry prospects
development trend
Dissolved the original industrial chain
Shape new consumption scenarios
Consumption habits
Convert from UGC to PUGC
Policy support
Promoting new economic formats to become the new normal - White paper on Douyin short video live broadcast to help economic recovery (Development Research Center of the State Council)
competitor analysis
Other Douyin MCN organizations
Lack of KOC matrix cultivation
Other Douyin guilds
Industry phenomenon is chaotic
Feasibility Analysis
Douyin has smooth traffic on all tracks
The team is strong
Douyin official whitelist support
Douyin business docking
Multiple sources of income
Products and operations (how to do it)
Product/Service Form
cooperation method
Operation services for governments, enterprises and individuals
Incubation of institutions, guilds and short video live streaming e-commerce industrial parks
Corporate and personal training
Profit source analysis
Training service fee
Gift Proceeds (Yinlang)
Short video live broadcast with goods and commission rebate
Anchor rental
Star chart income
Content communication expert
Live broadcast anchor commercial live broadcast
Video material producer
Advertising fee endorsement
Short video live broadcast e-commerce pit fee
Douyin official announcement
Operation services for governments, enterprises and individuals
Development plan (what are the long-term plans)
company strategic goals
corporate vision
Be a leader in KOC matrix
Our Mission
Let everyone have their own IP
Corporate values
Ability to speak while standing, think while sitting, and bend over
One year development plan
500 KOC accounts
Average number of fans: 300,000
20 KOL accounts
Average number of fans: 1.3 million
5 institutions, guilds and short video live broadcast e-commerce industrial parks were incubated
short term plan
50 KOC incubation in three months
Average number of fans: 50,000
5 KOL incubation in three months
Average number of fans: 500,000
Two cooperative institutions for three months
Finance and Financing (Spending Money and Making Money)
Funding gap
Angel wheel 3 million
Main purpose of financing
hardware
The annual rent in Songzhuang is 300 square meters, about 273,000 yuan
About 80,000 office equipment
Soft decoration is about 30,000
Water, electricity, electricity and heating cost about 40,000 yuan a year
Other miscellaneous expenses are about 40,000
About 463,000
Artificial
One short video operations director (Vice President 2.5W), one live broadcast operations director (General Manager 3W), and one technical director (Vice President 2.5W)
Corporate Consultant/Legal Affairs/Chief Financial Officer (2w)
HR1 person (8k)
Finance 1 person (8k)
5 talent scouts (5k each)
Business 5 people (5k per person)
Douyin e-commerce 2 people (8k each)
2 people each for director, cameraman, and editor (10k each)
1 person at the front desk (5k)
1 person cleaning (3k)
About 2.186 million
promotion
PR News
5k/year
Information Flow
10w/year
DOU
20w/year
Public opinion maintenance
5w/year
About 355,000
About 2.964 million
Operating return type
Training service fee
gift proceeds
KOC
KOL
Profit from carrying goods
KOC
KOL
Agent operation
Anchor rental
KOC
KOL
View revenue analysis
Star chart income
Content communication expert
KOL
To be determined
Live broadcast anchor commercial live broadcast
KOL
To be determined
Video material producer
To be determined
Advertising fee endorsement
To be determined
Douyin official announcement
To be determined
Two cooperative institutions for three months
To be determined
Douyin third-party application access
To be determined
Revenue analysis
time frame
first month
Work node
Site Planning
Office soft furnishings
Purchase of office equipment (filming and live streaming equipment)
Office network
Certificates, MCN organizations, associations, various contracts
15 working days
Personnel planning
HR1 person
1 person in finance
3 scouts
1 person at the front desk
1 person cleaning
KOC5 people
15 working days
Conservative estimates
Benefit type
Cash flow (margin)
5*3000=15,000
Douyin account
KOC
Increased average followers by 5,000
second month
Work node
Site Planning
Product display
Food-based
Personnel planning
KOC15
9 KOLs
Business 3 people
1 e-commerce person
Director team of 3 people
1 person in technical operation
22 working days in total
Conservative estimates
Benefit type
margin
15*3000=45,000
Gift (Yinlang)
5 KOCs in the first month
An average of 5,000 Yinlang per day (company income 50 yuan * 22 = 1,100 yuan)
15 KOC this month
Silent wave
Bring goods
To be determined
Anchor rental
5 KOCs in the first month
Bring 2 manufacturers every day, each manufacturer is 3,000 yuan/month*5*2*0.7=21,000
Douyin account
KOC
The five KOCs in the first month gained an average of 20,000 followers.
The 15 KOCs gained an average of 10,000 followers this month
KOL
This month, the average number of followers of each of the 9 KOL accounts increased by 10,000
third month
Work node
Personnel planning
KOC15
9 KOLs
Director team of 3 people
E-commerce 2 people
22 working days
Conservative estimates
Benefit type
margin
15*3000=45,000
Gift (Yinlang)
20 KOCs in the first two months
An average of 20,000 yuan per day (company income 200 yuan * 22 = 4,400 yuan)
15 KOC this month
Silent wave
9 KOLs in the second month
An average of 9,000 Yinlang per day (company income 90 yuan * 22 = 1,980 yuan)
KOL this month
To be determined
Bring goods
KOC
In the first two months, 20KOC carried an average of 5 items per day, and the company's profit per item was 5 yuan * 5 * 20 * 22 = 11,000
KOL
In the second month, the nine KOLs brought an average of 20 items per day, and the company's profit per item was 5 yuan * 20 * 9 * 22 = 19,800
lease
KOC
20 KOCs in the first two months
Bring 2 manufacturers every day, each manufacturer is 3,000 yuan/month*20*2*0.7=84,000
KOL
9 KOLs in the second month
Bring 2 manufacturers every day, each manufacturer is 6,000 yuan/month*9*2*0.7=75,600
Douyin account
KOC
The 20 KOCs in the first two months gained an average of 20,000 followers.
The 15 KOCs gained an average of 10,000 followers this month
KOL
9 KOLs from the previous month
On average, each account has gained 50,000 followers.
This month, the average account of each of the 9 KOLs has increased by 10,000 followers.
fourth month
Work node
Personnel planning
KOC15
9 KOLs
22 working days
Conservative estimates
Benefit type
margin
15*3000=45,000
Gift (Yinlang)
35 KOCs in the first three months
An average of 35,000 yuan per day (company income 350 yuan * 22 = 7,700 yuan)
15 KOC this month
Silent wave
18 KOLs in the first two months
An average of 18,000 Yinlang per day (company income 180 yuan * 22 = 3,960 yuan)
KOL this month
To be determined
Bring goods
KOC
In the first three months, the 35 KOCs carried an average of 5 items per day, and the company's profit per item was 5 yuan * 5 * 35 * 22 = 19,250
KOL
In the first two months, the 18 KOLs brought an average of 20 items per day, and the company's profit per item was 5 yuan * 20 * 18 * 22 = 39,600
lease
KOC
35 KOCs in the first three months
Bring 2 manufacturers every day, each manufacturer is 3,000 yuan/month*35*2*0.7=147,000
KOL
18 KOLs in the first two months
Bring 2 manufacturers every day, each manufacturer is 6,000 yuan/month*18*2*0.7=151,200
Douyin account
KOC
The 35 KOCs in the first three months had an average increase of 20,000 followers.
The 15 KOCs gained an average of 10,000 followers this month
KOL
18 KOLs in the first two months
On average, each account has gained 100,000 followers.
This month, the average number of followers of each of the 9 KOL accounts increased by 10,000
Total income in four months was 737,490
fifth month
Work node
Personnel planning
KOC15
9 KOLs
22 working days
Conservative estimates
Benefit type
margin
15*3000=45,000
Gift (Yinlang)
50 KOCs in the first four months
An average of 50,000 Yinlang per day (company income 500 yuan * 22 = 11,000 yuan)
15 KOC this month
Silent wave
27 KOLs in the first three months
An average of 27,000 Yinlang per day (company income 270 yuan * 22 = 5,940 yuan)
KOL this month
To be determined
Bring goods
KOC
In the first four months, the 50 KOCs carried an average of 5 items per day, and the company's profit per item was 5 yuan * 5 * 50 * 22 = 27,500
KOL
In the first three months, the 27 KOLs brought an average of 20 items per day, and the company's profit per item was 5 yuan * 20 * 27 * 22 = 59,400
lease
KOC
50 KOCs in the first four months
Bring 2 manufacturers every day, each manufacturer is 3,000 yuan/month*50*2*0.7=210,000
KOL
27 KOLs in the first three months
Bring 2 manufacturers every day, each manufacturer is 6,000 yuan/month*27*2*0.7=226,800
Douyin account
KOC
The average number of 50 KOCs in the first four months increased by 20,000 followers.
The 15 KOCs gained an average of 10,000 followers this month
KOL
27 KOLs in the first three months
On average, each account has gained 100,000 followers.
This month, the average number of followers of each of the 9 KOL accounts increased by 10,000
585,640
core advantages
Feasibility Analysis
Douyin has smooth traffic on all tracks
The team is strong
Douyin official whitelist support
Douyin business docking
Multiple sources of income
Douyin has smooth traffic on all tracks
Douyin business docking
Douyin official whitelist support
Douyin mini program development/third-party application access
APP development
business model
supply chain
KOC matrix
KOL matrix
Attracting new consumption (pain points)
Unlimited conversion of private domain traffic (conversion of Douyin traffic)
Dios Preferred APP (Recommended by Experts to Make Money)
Traffic fission forms user pool