MindMap Gallery Amazon Advertising
Amazon advertising mind map mainly includes the role of advertising, pain points, common misunderstandings, six steps of marketing, how to use detail page design to market consumers, etc.
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This template shows the structure and function of the reproductive system in the form of a mind map. It introduces the various components of the internal and external genitals, and sorts out the knowledge clearly to help you become familiar with the key points of knowledge.
This is a mind map about the interpretation and summary of the relationship field e-book, Main content: Overview of the essence interpretation and overview of the relationship field e-book. "Relationship field" refers to the complex interpersonal network in which an individual influences others through specific behaviors and attitudes.
This is a mind map about accounting books and accounting records. The main contents include: the focus of this chapter, reflecting the business results process of the enterprise, the loan and credit accounting method, and the original book of the person.
Advertisement 21 days
1. The role of advertising
1. promoting products
2. Discover Products (Search Term Report)
3. Get traffic quickly
4. brand exposure
5. Improve conversion rate
6. Money Testing (How to set up the advertising structure for money testing?)
7. New product icebreaker (how to build a new product advertising structure?)
8. Clear inventory (how to set up the advertising structure?)
9. Make connections (how to make related traffic, how to make fixed investment in products?)
10. Quickly improve keyword rankings
2. Pain points
1. Delivered but not displayed
2. Displayed but not clicked
3. There are clicks but no conversions
4. CPC too high
5. There are conversions but ACOS is high
6. The precise word is not displayed
3. Common thinking misunderstandings
1. Control Acos too much (lose a lot of exposure opportunities)
2. Low budget (often the first half of the day is spent, and the second half of the day is not budgeted)
3. Low bid (low ranking, few impressions)
4. Leave it alone (to fend for itself)
5. Failure to deny invalid traffic in a timely manner (resulting in loss of US dollars, lowering conversions, and affecting advertising quality)
6. No denial in advance
7. No analysis report
8. No correct match pattern
9. Under one campaign plan, multiple ad groups
10. If you manually advertise multiple SKUs in one ad group, you cannot bid for the precise SKU.
4. Six steps of marketing
1. Establish initial trust (main image, title, price, star rating, Amazon logo, node ranking)
2. Find customer needs (keywords))
3. Demonstrate product benefits (five-point description,)
4. Provide evidence (evaluation, certification)
5. Eliminate worries (worry-free return, warranty)
6. Additional benefits (free with purchase, discounts)
5. How to make a set of pictures
1. Main picture
2. Perspective view, partial cutaway view, partial close-up view
3. Size chart (use common things in daily life to visualize the size)
4. Realistic diagram = scene diagram: For different users, what are your demand scenarios? Try to provide multiple scenarios to make the demand wider.
6. Use FABEQ rules to write selling points with high conversion rates
1. F (Features) Product name, origin, material, process positioning, characteristics, etc., deeply explore the intrinsic attributes of this product and find the points of difference.
2. What functions do the product attributes listed in A (Advantage) play? Why do others buy yours? What are your advantages over others? List them down and write advanced vocabulary (more practical, safer and more stable)
3. B (Benefit) focuses on the interests of customers, emphasizing the benefits and benefits obtained by customers, stimulating customers' desire to purchase, turning customers' needs into rigid needs, and thinking more about customers' usage scenarios is the core
4. E (Evidence) is how to prove that you have appeal characteristics, award certificates, company honors, and good reviews from old customers. The first three steps are to solve the value recognition, and this step is to solve the trust.
Summary: Because there is (property)...there is (function)...meaning (the benefit you can get)...don't you want to try Try it?
5. Q(Question) rhetorical question
7. How to use detail page design to market to consumers
1. Too many words
2. Detailed introduction: Emphasize the selling points and add more product features
3. Seller introduction: Shows the seller’s scale and strength
4. brand introduction
5. Instructions for use
6. package instruction
7. After-sales guarantee
8. Certification
8. 7 Video Designs to Improve Conversion Rates
9. How to do QA marketing well
10. Eight ways to improve the quality of review content and conduct reviews safely
11. How to force consumers to order on the web and let them buy quickly with one click
1. B2B tiered pricing
2. Promotions and Coupons
3. flash sale
12. Analysis of the triggering mechanism and charging model of Amazon advertising to understand how every penny is spent
1. trigger mechanism
13. Amazon display position introduction and ranking principle
1. Four major advertising traffic entrances: PC segment natural search advertising slots, PC side related slots, and mobile terminals
2. Ad position ranking mechanism: the higher the ad quality score, the higher the ranking.
14. The relationship between advertising space and exposure
15. Deeply understand the factors that affect advertising performance and optimize our advertising
1. Ad ranking score = Ad bid * Ad quality score
2. Actual deduction = next ad ranking score/your ad ranking score*advertising bid 0.01
3. Impact on ad quality score = click-through rate, conversion rate, ad historical performance, relevance, category node
4. Relevance: a. The correlation between the buyer’s search terms and the listing; b. The correlation between the buyer’s search terms and the advertising terms; c. The correlation between the advertising terms and the listing.
5. The most fundamental nature of traffic: high-quality traffic, high conversion rate
The core idea of advertising: when conversion is done well, cover accurate traffic to the maximum extent, exclude invalid traffic, occupy advertising spaces with high click-through rates, let good words get more exposure, and bad words control exposure.
16. The magic formula of advertising investment-output ratio is ACOS=average click price/(conversion rate*unit price per customer)
16.1. Optimize average click price
16.2. Optimize conversion rate (estimate the lowest acceptable conversion rate)
16.3. Overlooked factors that affect ACOS: click volume, click volume = expected number of orders/conversion rate
16.4. Correct advertising budget settings should consider five factors: how many orders you expect to receive through advertising; your advertising average conversion rate; average click price; profit margin and customer price
17. How to Bid Your Ads Correctly
17.1. Understand the competitive mechanism of advertising systems
18. Twenty-three Regarding the analysis of the relationship between advertising delivery time and exposure, choose the delivery time that suits you
18.1. Not recommended: release at night and stop during the day Allocate a different budget and bid every hour
18.2. suggestion: 1. Analyze the conversion rate of the product. When the conversion rate is high, increase the bid and increase the budget. During the time when the conversion rate is low, lower the budget and bid, but do not pause completely. 2. Reduce your budget and bids from Friday to Sunday to avoid times when conversion rates are poor. 3. During the peak shopping season, or during flash sales, high budgets and high bids are required day and night.
19. Detailed explanation of the display position and display logic of product placement ads
20. Introduction and application suggestions for four automatic advertising matching modes
21. Detailed explanation of three manual advertising matching modes
22. 9 ways to select words without using keyword tools
23. Suggestions on pitch strategies and bidding strategies in a highly competitive environment (if you have no competitive advantage)
24. Word selection strategies and bidding strategy suggestions in weak environments (blue ocean products)
25. Explain the dangers of unscientific advertising structure and teach you how to correct the mistakes you have made without affecting your order placement.
26. Technical breakdown: Strategies to build an advertising structure that is easy to analyze and accurately measure the effectiveness of advertising
27. Eliminate invalid traffic in advance and prepare for a rainy day
28. Based on advertising data reports, scientifically filter invalid traffic in six steps to get rid of the confusion of nonsensical analysis reports.
29. Under what circumstances should the search term be moved to precision?