Take product combinations (such as price comparison of different styles of bread machines) as an example to illustrate how bait affects consumer choices and causes consumers to change their decisions during comparison.

In social and consumption scenarios, people often evaluate value and satisfaction by comparing with others or other things, such as changes in mentality caused by salary comparison in the workplace.

Explaining the dependence of goslings on what they see when they are born is analogous to consumers' anchoring on the initial price of goods, like the impact of real estate pricing strategies on consumers' psychological price levels.

The queuing phenomenon at Starbucks and the popularity of Internet celebrity stores show that consumers are easily affected by group behavior and follow the trend of decision-making, rather than purely based on their own needs and the actual value of the product.

Analyze why free products can strongly attract consumers. For example, free gifts encourage consumers to buy goods they did not originally intend to buy, even if regular-priced goods are more cost-effective, and explain the psychological expectations and loss aversion principles behind them.

Examples of community mutual aid and wage labor, parents and schools regarding late fines are used to demonstrate the differences and conflicts between social norms (based on emotional morality) and market norms (based on monetary transactions), as well as the changes in interpersonal relationships and behavioral motivations.

Discuss how companies can balance two norms when motivating employees and maintain employees' intrinsic motivation and sense of belonging while ensuring efficiency.

For example, experiments on college students' attitude changes toward sex-related risk issues in a state of sexual excitement revealed that when emotions are high, people will ignore risks and make completely different decisions than when they are calm.

In scenarios such as investment, consumption impulses, and interpersonal conflicts, how emotions influence decision-making reminds people to be wary of emotional decision-making errors.

Daily examples such as student procrastination on homework and shelving of weight loss plans illustrate the prevalence of procrastination and the consequences it brings such as backlog of tasks and failure to achieve goals.

Introduce methods of self-control and overcoming procrastination such as setting clear deadlines, decomposing tasks, and establishing external supervision and reward and punishment mechanisms (such as betting with friends to lose weight).

Experiments have shown that people place an excessive value on owned items. For example, they are reluctant to sell a cup they own at a price much higher than what they would be willing to buy if they did not own it. This is due to their emotional dependence and loss aversion on the items.

It explains in depth how the pain caused by losses far exceeds the happiness brought by the same gains, and how it affects decision-making and strategic choices in financial investment, business negotiations and other fields.

Analyze that buyers and sellers have huge differences in the value judgment of goods due to different roles, resulting in a gap between bargaining and psychological expectations in transactions, such as the different perceptions of house prices between buyers and sellers of second-hand houses.

It tells about the psychological state of people who are often hesitant and difficult to make a decision when faced with multiple choices, such as the entanglement of multiple offers in career choices.

Using historical stories such as Xiang Yu's failure and modern cases such as start-up companies focusing on core business, we emphasize the importance of decisively giving up some choices and focusing on the main goals for success, and reduce the waste of opportunity costs.

Through experiments such as restaurant dish evaluations being affected by menu descriptions and drug efficacy being affected by doctor's introductions, it is shown that preconceived expectations influence people's experience and evaluation of things.

How companies and merchants can use the expectation effect for advertising, product packaging and branding to guide consumers to form positive expectations and thereby enhance product sales and brand image.

Analyze the mechanism of placebo in medical treatment to improve patients' symptoms. For example, sham surgery and drugs without active ingredients have therapeutic effects on some patients, which stem from psychological suggestion and self-healing expectations.

It shows the common stereotype among consumers that the higher the price, the better the quality, such as high-priced drugs and high-end cosmetics. Even if the ingredients are similar, high-priced products are more popular. How can merchants take advantage of this psychological pricing.

From experiments and real-life surveys, it has been found that people tend to cheat when they have the opportunity, such as cheating on exams, falsifying workplace reimbursements, etc. The reasons include self-forgiveness for minor cheating, psychological paralysis and rational explanations for non-cash cheating.

It is proposed that strengthening moral education, building organizational culture, and formulating strict supervision and punishment mechanisms (such as honor codes, oaths of office) can play a role in reducing cheating and improving social and workplace integrity.