Inbound logistics input may be raw materials, etc.

operations processing and other operations

outbound logistics Outward output, product transportation, etc.

marketing&sales marketing&sales

service after-sales service

firm infrastructure solid material foundation

human resourece mangementhuman resources deployment

technology development technology development

procurement

Strength

weaknesses weakness

opportunities opportunities

threatsthreat

high

low

high

low

Threats of new entrantsThreats from new entrants to existing companies

Threat of new companies entering the market

• Competitors are of similar size or bigger, i.e. Wahaha & Nongfu The original enterprise is large and difficult to compete

slow growth in market The market develops slowly, is small in scale, and is relatively saturated.

High fixed costs: It is difficult for high-cost industries to fight price wars and maintain company operations.

lack of differentiation lack of differentiation

No matter which industry has substitutes, the original products will be threatened to a certain extent.