MindMap Gallery First Mover Influence (USA) Robert Cialdini

First Mover Influence (USA) Robert Cialdini

In "First Mover Influence", Cialdini proposed a truly innovative concept in the marketing field for 30 years - first mover influence. He emphasized that before delivering relevant information, through the two weapons of attention and association, you can grab the attention of others and win the battle before speaking.

Edited at 2024-11-03 21:09:59

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First Mover Influence (USA) Robert Cialdini

HudsonC

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Outline

"First Mover Influence" (USA) Robert Cialdini

Methods to render preemptive influence (brainwashing) ineffective

Ask a question calmly (question the premise)

overly obvious intention

The most effective product placements in movies are those that people ignore. It will enter people's minds, and you will use that product inadvertently. Many of us now do not understand this psychological thing, and we have to give it a close-up, but it will be quickly abandoned from our minds.

Think deeply

Implementation method

Setting up the switch: "If...then..."

"Man is a perceptual animal, and there are very few rational moments."

Weapons that create first-mover impact

attention

Forward testing strategy

So you think the fortune teller is really talking about you.

So "what to get people to pay attention to in the first place" is very important

Create focus moments

When talking, "Speak a little slower, tone a little lower, and look slower."

focus is the reason

How to get people's attention?

There are two things that can turn people on the fastest.

sexual innuendo

When you turn on people's "good feeling" switch, you have to tell them that your product is the choice of a few elites and a unique "taste choice"

hint of danger

When you turn on people's "horror and sadness" switch, you have to tell them that your product is the choice of the vast majority of customers and is a "guaranteed choice."

directional response

As long as we add different factors to the environment, people's reactions will change. Whatever you want to highlight, just design a directional response.

How to stay focused?

Zeigarnik memory effect

When writing, every time you write to the end of a chapter, be sure to leave a few sentences without ending it completely. Then go and rest. In this case, after you rest for a while, you will be thinking about finishing the rest of the ending, and then start the second chapter naturally, and so on. This is the trick to keep writing.

Set up puzzles

Lenovo

language association

simile

How do we usually compare crime to crime? When speaking at a hearing: A congressman said that crime is invading our society like a beast. When his speech compared crime to a beast, in the end people It is very easy to vote and the result is a beast. What should we do? Lock up, so more prisons should be built, there should be more law enforcement officers, and investment in law should be increased. But another person came up and said that crime is a virus, and crime is like a virus. When we regard crime as a virus, what should we do? Is the way people treat viruses, is to lock them up? No, we should treat diseases, we should find ways to reduce poverty, improve the environment of the entire city, and give children more education

An example of selling insurance, life insurance is often when you are going to die, you have to leave, right? How? Such words will make the other party feel uncomfortable, so why should I ask for money if I die? Right, he will be particularly resistant, but the wording used by Foldman is: "When you leave, the insurance money will come back." This sentence suddenly mobilized every head of the family's sense of responsibility. After you left, what was left vacant in this position? The insurance money will come up so that your family can continue to enjoy the same wonderful life as you do.

phrasing

Your wording determines whether the other party can accept your opinion. There was a medical organization that asked the author to collaborate with them in giving a speech. Then Cialdini said: "We are constantly conquering many diseases." Then the collaborator said: "We never say conquer, why? We are a family. Medical institutions are for treatment, so we never use language related to violence. We don’t talk about fatal points but talk about information. Point, we don’t talk about conquering but dealing with it, so why are these words important? Because we are a medical institution that treats people well. A medical institution always reminds the other party that saying this is fatal and that is fatal will only make the other party angry. Feeling uneasy." That's what wording does, so Cialdini said that before he would have thought it was hokey to say it, but now he would say great. It is a way to constantly persuade others subconsciously to gain this sense of identity, so everyone can think carefully about whether we should adjust our language system in conjunction with our career and what we do.

Ways to bring about positive associations

self

When writing copy and speaking, you should say more: "you/your" instead of "I", instead of saying: "there is a person".

sense of belonging

When you can bring "cultural identity or feelings of belonging" to the other party, it will bring about the correct association.

Difficulty

Appropriately reduce the difficulty of others’ memory and learning

situation association

When you are in different environments, your speaking and writing are different.

The first influencer has the greatest impact on “babies”